How should you market your business during a recession? Twenty business and marketing experts gave us their views. And there's some absolute gold here...๐
A thread ๐งต #entrepreneur#recession#marketing#marketingtips
There's a special place in hell for those who use the email subject line: 'Our meeting agenda, Lyndsay' only for them to try and sell me their workshop ๐ #PanicOver#Unsubscribe
In more โcountry totally prepared for hot weatherโ news: Blackpool Victoria Hospital has propped its doors open to keep the building cool, but now the hospital is full of seagulls ๐ฅ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ๐ฆ
Free resources that lead to hungry customersโฆ
How to get your audience HOOKED on your stuff so they beg to become a customer.
Here are 5 simple waysโฆ ๐งต
Your homepage - 1 main message
Your service pages - 1 key service
Your sales page - 1 objective
Your lead capture page - 1 goal
Your Facebook ad - 1 benefit
Your nurture email - 1 key take-away
Your sales email - 1 action
Starting to see a pattern right?
Keep Marketing Simple
Weirdest place I've ever been, btw, since it's coming up in the news... is Blackpool, England. That includes over 40 countries I've been to. Absolutely and unnervingly at the top of the list.
When you start out in business, everyone looks like an expert.
But after youโve been doing it for a few years, you start to realise who the experts REALLY are.
Here are a few things Iโve noticedโฆ
A thread ๐งต
Restaurants be like:
'We cooked your food at normal temperature. But decided to cook your toddler's food on the 'hotter than the fucking sun' setting. Enjoy blowing on it for the next 30-45 mins.'
6. Don't say sorry
Itโs tempting to apologise for a price increase.
But thereโs no need to say sorry. Sorry is a feeling of regret, and we shouldnโt regret raising our prices. If you deliver a good product and offer value there's no reason you should feel sorry about it.
We like paying more for stuff just as much as visiting the dentist or getting a call from a withheld number. So how can you raise your prices for your current customers without pissing them off? ๐ค
There are 6 key elements to getting this right โฌ๏ธ
A thread. #priceincrease
5. Give an actual reason for your price increase
Don't just say you're raising your prices 'just because'.
This is frustrating for your customers who wonโt understand why youโre raising your prices and will assume that youโre doing it to get more of their money.