Lynne Eagle

Professor of Marketing, College of Business, Law and Governance
#JCU #CBLG #CBLGBusiness #socialmarketing #behaviourchange #integratedmarketingcommunication

[Lynne Eagle @LynneCEagle]

Carter, Mayes, Eagle & Dahl. “A Code of Ethics for social marketing?”. Journal
of Nonprofit & Public Sector Marketing, 29(1), pp. 20 - 38

[Lynne Eagle @LynneCEagle]

Just out: Eagle, L., et al (2017). “Social marketing strategies for renewable energy transitions” Australasian Journal of Marketing

[Lynne Eagle @LynneCEagle]

New research Eagle, L.C., and Dahl, S. (2016) Empowering or misleading? Online health info. Mktg Intelligence & Plng, 34 (7). pp. 1000-1020.

[Lynne Eagle @LynneCEagle]

Product Placement in Old and New Media - new research out @LynneCEagle @stephx #CBLGBusiness @JCU https://t.co/ZIDkeSj5Iy