PPC? Oh that’s just a fancy way of saying “pay-per-click”. PPC marketing is using advertising on a search engine such as Google to get you more clicks to your website versus earning them organically
Give customers a reason to keep visiting by putting them in the spotlight. Example: Coloring sheet for children to draw on and display their artwork in your store windows. Families are motivated to stop by and may even tell their friends about it!
#exposure
Halloween is a chance to distribute branded items far and wide. Consider giving out custom-printed items or buckets to get your logo in front of a lot of eyes 👀!
Use social media, promote the contest and get people to participate by uploading pics of their creation onto your social pages. Use hashtags to spread the word even further about your contest!
Halloween is the time of the year when people get dressed up, so what better way to bring out your customers’ creativity than to host a contest for costume makers, pumpkin carvers or chefs!
Halloween slogans can also be your sales Promotions!
Like:
-Purchase Bloodcurdling Large Black Coffee & Receive FREE Twisted Danish through Halloween
-Buy 1 Scary Large Pizza, Receive 1 FREE!
-Do Be Frightened by Our Spooktacular Storewide 25% Savings
Have a B&M? Well don't be afraid to decorate!!
This can be a great way to encourage people inside your store, particularly if kids want to pop inside to take a closer look!
How about capturing increased shopper interest around Halloween with Halloween-related advertising slogans!
-Frankenstein Wine is Divine
-Toy Savings Worth Screaming About
-Haunted Boutique Filled with Treats
Pinterest is a great social media platform to use for marketing during this time of the year! Because people are using it to search for party and costume ideas! Take advantage!