Magic

Hire trusted executive assistants to handle work and life tasks. Get it done with confidence. Get Magic.

[Magic @magic]

https://t.co/rKo4WWKYPc

[Magic @magic]

Assistants do a LOT more than just make calls and answer emails.

At least, the ones at Magic do.

They help founders raise millions and launch new products.

They negotiate contracts.

When someone on the team quits out of nowhere, they're the one who steps in and keeps things moving.

Magic assistants are closer to a chief of staff than an assistant.

#Freelance #VirtualAssistant #RemoteWork #ExecutiveAssistant #Outsourcing #Productivity #Assistant #Entrepreneurship #Startups #Startup

[Magic @magic]

@thedaoofwei Accurate

[Magic @magic]

The easiest way to delegate this work is to get a great executive assistant.

(7/7)

[Magic @magic]

You need to STOP working.

Especially if you have your own business.

🧵👇

(1/7)

[Magic @magic]

🎧 Customer support. Your customers need to be able to talk to a real person. But that person doesn't have to be you.

(6/7)

[Magic @magic]

@_uirei_ Yeah exactly. AI helps speed things up, but real people still handle the judgment part. That’s why we train our human assistants with AI in their workflow instead of relying on AI-only replies.

[Magic @magic]

No one cares about your AI assistant.

Everyone has one. It's not an advantage anymore.

Two signs it's time to bring on a virtual assistant (a real one, not AI):

1. You're taking too long to reply.

If someone wants to do business with you, reply in 5 minutes, and you're 100x more likely to close the deal.

(Automated replies don't work. You need to be fast and be a real person.)

2. You've been trying to automate your work with AI and it's just not quite working.

Instead of doing it all yourself, hire someone to do it.

The easiest way to hire an assistant who's actually good? Use Magic.

#Founders #Startup #Startups #ExecutiveAssistant #Entrepreneur #Outsourcing #AI #Assistant #Freelance #VirtualAssistant #Entrepreneurship

[Magic @magic]

The best time to hire an assistant was yesterday.

The second best time is today.

The worst time is "maybe someday."

(This message is for business owners who are super busy and need to stop doing everything themselves.)

[Magic @magic]

Recently, more and more AI engineers have been asking us for a human assistant.

Interesting signal.

[Magic @magic]

If you make someone responsible, it frees up your time in so many ways, and allows you to move on to the next thing.

[Iman Gadzhi @GadzhiIman]

The fastest way to kill a business is to never learn how to delegate.

- The team can't move without pinging you first

- The business falls apart if you try to leave for a week

- You hired for skills instead of judgment

- The team executes but you still decide what matters each week

- Nothing is documented, everything lives in your head

- You think delegation means training someone to do it your way

I’ve seen so many business owners get stuck here because they think hiring people is all it takes to delegate even though hiring is only step one.

Real delegation is building a system that takes you out of the busy work and gives you room to focus on the bigger picture.

[Magic @magic]

This is the exact reason people come to Magic.

AI made the workload bigger, not smaller, and at some point you need another person in it with you. That person will use AI too, which multiplies what they can handle.

[Andrew Yeung @andruyeung]

The tricky thing with AI is that there is an infinite number of things to do. You can always build more, automate more, design more. It expands, not reduces the amount of work you have and you eventually end up with a never ending spiral of tasks to complete.

[Magic @magic]

The faster you are, the more you can get done. If you can get things done faster, it's a multiplier.

At Magic, we prioritize speed. If it's taking you a month to set-up automations, send it to your assistant and have them do it today.

[Sharran Srivatsaa @sharran]

Stop accepting "reasonable" timelines. Start asking what would need to be true to cut them in half.

[Magic @magic]

The most successful founders we’ve met all have executive assistants.

[Codie Sanchez @Codie_Sanchez]

Harsh truths about success I’ve learned from people more successful than me:

-You only have to be right ONCE. One big right move can erase a lifetime of wrong ones.

-You can't be upset at the results you’re not getting from the actions you’re not taking.

-The successful don't wait for someone to come save them. You want a better life, go build it.

-Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it.

[Aaron Kemmer @aaronkemmer]

Leading humanity towards an AI future is insanely hard. Nearly anyone else would crack under the insane pressure. Attacking @sama and his family doesn't help.

Violence just because you disagree is not OK.

Supporting him and hoping his family stays safe. ❤️

[Magic @magic]

You + a VA can do pretty much anything in 2026.

[Alex Fedotoff @FedotOff90]

Met a guy at an event doing $200k/month running his own Meta ads. No agency. Him and a VA.

Fired his agency 8 months ago after they burned $40k in one month at 0.8 ROAS lol

He taught himself everything from YouTube, started spending $200/day, and his CAC dropped 35% within 90 days of taking over.

His whole account is broad targeting. No interests. No lookalikes. Advantage+ with strong creatives and that's it.

"I stopped testing 50 audiences and started testing 50 creatives."

Honestly I've seen this pattern so many times now. The best media buyer for most brands under $500k/month is the founder who actually understands the customer.

Not some 29-year-old at an agency managing 11 accounts simultaneously that doesn't give a fuck about your biz.

[Magic @magic]

If you have an assistant, you can complete side quests while you're still locked in and focused on your main quest.

[Aariv Khanna @AarivKhanna]

You’re bored because you don’t do side quests, bro.

Life is more than just work and bed rotting.

Here are 50 side quests to complete: