'Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it'
https://t.co/M9akBFreZw
Funnels no longer cut it when looking at customer journeys, says @JCPHankins who has developed a new model for the path to purchase - the ‘Hankins Hexagon’
https://t.co/7toUqxxoQa