Mark Broderick

[Mark Broderick @MBrod]

Companies bet that kinder, gentler updates to their logo will make consumers take a fresh look at them. http://tinyurl.com/klnagz

[Mark Broderick @MBrod]

When rebranding, be sure not to go overboard and alienate consumers. Maintain continuity and evolve instead. http://tinyurl.com/c9ftvy

[Mark Broderick @MBrod]

Lakeport Beer harnesses viewer enthusiasm in a Facebook-based promotion featuring user generated content. http://tinyurl.com/c693cg

[Mark Broderick @MBrod]

Forbes reports that food & beverage brands get face lifts during down times. Recessions are times to be creative. http://tinyurl.com/bm2emb

[Mark Broderick @MBrod]

We should have a tweet haiku contest.

[Mark Broderick @MBrod]

Toolbox Food & Bev is getting its drink on. Holla!