MCC Media

Murdoch University Dubai's student-run media division

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@krisfade The Dean at @MurdochUniDubai is inviting you to read the weather at the Media school's studio

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"Even if your dream job isn't "research", it is the one job in a company that makes you understand the big picture". #AbimOnasaniya

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The less developed the content is in a country, the more there is a reliance on foreign content. #IbrahimKhadiri

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"We build stars. We build quality content. We spend a lot of money on it & are always trying to improve it." #IbrahimKhadiri

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#AbimOnsaniya and #IbrahimKhadiri now answering questions at Murdoch University Dubai.

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Ask yourself why you choose a brand and where you saw its advertisement last, says #IbrahimKhadiri.

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The MENA region will hopefully have meter systems to measure content consumption in a few years. #IbrahimKadiri

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There are certain restrictions in this region about carrying out surveys on children. #IbrahimKadiri

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Saudi Arabia is the biggest advertising region in the G.C.C.#IbrahimKhadiri

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A census data is collected per country to measure the general demographics and their content consumption. #IbrahimKhadiri

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#IbrahimKhadri now speaking about audience measurement systems specifically in the Middle East.

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Civic sense of duty and an incentive system keep people on the panel over a period of time. #AbimOnsaniya

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#AbimOnsaniya believes the investment in establishing survey methods were "absolutely worth it".

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TVcontentconsumption is measured by an establishment survey followed by selecting a viewing panel followed by measuring meters #abimonsaniya

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Audio fingerprinting and meters are used to measure television consumption in the UK. #AbimOnsaniya

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Establishment survey is the starting point of any survey. #AbimOnsaniya

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The U.K. interviews around a 1000 people every week regarding their television content consumption. #AbimOnasaniya

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Tweeting from #AbimOnsaniya's guest lecture Audience Research in the Middle East at Murdoch University Dubai.

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#WaleedAlShehhi on his first feature and his views on whether there really is a local film industry #DIFF14 http://t.co/7P60BdWfmB

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@kalnaga talks revolution, cinema & supernatural experiences in his new film Out of the Ordinary at #DIFF14 @alsai3dy http://t.co/20ZLgANFaq