AuthenticBrandPeople

The Authentic Brand People

[AuthenticBrandPeople @MCCPStrategy]

Congratulations @Heineken_IE on your #AIMA19 award for New Product Launch for Appleman's Cider. It's been a wonderful product to work on and we look forward to all that is to come. #thejoyinstrategy #cider #MarketingStrategy

[AuthenticBrandPeople @MCCPStrategy]

LISTEN BACK: Our Strategy Director Mark Byrne discussed what workplace culture is and how to change it on the @TheBusinessRTE last weekend. https://t.co/Wz9lIUFjbz

[Marketing Institute Ireland @MiiIreland]

Learn to use design thinking to bring and foster a culture of innovation in your organisation with our NEW workshop on 8th May led by Richard O'Donnell of @MCCPStrategy https://t.co/GGAprrECBj

[Stillwater @StillwaterIE]

"There are 3 components to culture: leadership, strategy, & processes" Mark Byrne of @MCCPStrategy speaking about culture to Richard Curran @TheBusinessRTE on @RTERadio1 now

[Stillwater @StillwaterIE]

"Culture cannot be imposed. Culture is opt in" @MCCPStrategy's Mark Byrne speaking about the new Irish Banking Culture Board on @TheBusinessRTE this morning

[AuthenticBrandPeople @MCCPStrategy]

Listen out to @RTERadio1 tomorrow morning from 10am when Mark Byrne, Strategy Director at MCCP will be talking to Richard Curran on RTE’s The Business about culture transformation in organisations.

[Marketing Institute Ireland @MiiIreland]

JYSK is the new kid on the block in Irish retail. Jenny Johnston of JYSK Ireland will explain why the brand chose to expand to Ireland and how they will disrupt the market at our next Marketing Breakfast with @MCCPStrategy https://t.co/aLJF37DLLP

[AuthenticBrandPeople @MCCPStrategy]

Enjoying the views and great food at lunch in @DMXDublin in the @AVIVAStadium #DMXDublin

[Leslie Walsh @leslierobyn]

Strategy summarised in one slide. #DMXDublin
@Heineken_IE @MCCPStrategy

[Neworld @Studio_Neworld]

“Like a leopardess, Strategy must be fast, adaptive and kill in multiple terrains.” -Kay McCarthy, Founder of @MCCPStrategy #DMXDublin

[Charley Stoney @charley_stoney]

Fascinating case study on Orchard Thieves from kay @MCCPStrategy and Julie Wells in @Heineken #DMXDublin Whistlestop tour through the strategic positioning. @IAPI_Updates @IrishMarketers

[Marketing Institute Ireland @MiiIreland]

It's a packed room in the President's Suite - red stream - for Kay McCarthy @MCCPStrategy and Julie Wells @Heineken_IE #DMXDublin

[AuthenticBrandPeople @MCCPStrategy]

Kicking off with Kay and Julie Wells, Head of Cider, in @Heineken_IE #DMXDublin

[Marketing Institute Ireland @MiiIreland]

We're now splitting into our 5 content streams, follow the colours! Fiona Spooner @FT , Kay McCarthy @MCCPStrategy & Julie Wells @Heineken_IE , Helen King @Bordbia , Aidan Kenny @Google and Robert Flavin & Eoghan Phelan @Visualise_IE #DMXDublin

[AuthenticBrandPeople @MCCPStrategy]

Les Binet - ‘Brand building the key to long term growth’ #DMXDublin

[AuthenticBrandPeople @MCCPStrategy]

Great start to the morning @DMXDublin - can’t beat s bacon sandwich on a freezing morning #Marketing

[AuthenticBrandPeople @MCCPStrategy]

Crisp finger innovation, FIntech reality check, TikTok trouble and more. 5 Of The Week is here. https://t.co/oN5A3PXROK

[AuthenticBrandPeople @MCCPStrategy]

Nike woes, esports interview, hurling innovation and more. 5 Of The Week is here. https://t.co/0vRyD5ZoVP

[AuthenticBrandPeople @MCCPStrategy]

Sonic branding, Lego movie madness, retro websites and more. 5 Of The Week is here. https://t.co/qthK8TSyuG

[Marketing Institute Ireland @MiiIreland]

It's a wrap! Thank you to our partners @MCCPStrategy and @CEVMansionHouse and to Conor O'Donovan of @Entirl for sharing great insights on preparing for Brexit #miimb