MDSG

MDS is a creative solutions agency delivering integrated brand response campaigns across traditional and new media.

[MDSG @MDSG_eu]

An honour to accompany Katrina Helmer from @derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville presenting the Kentucky Derby winner's trophy (first time ever out of Kentucky!) at this year’s @EPSOM Derby meeting. Thank you
for the picture @FrankieDettori !!

[MDSG @MDSG_eu]

With Katrina Helmer from @derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville, we presented the Kentucky Derby winner's trophy (150th anniversary next year) at this year’s @EPSOMDerby meeting. Thank you @SueBarkerTennis and Willie Carson for this picture!

[MDSG @MDSG_eu]

An honour to accompany Katrina Helmer from
@derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville presenting the Kentucky Derby winner's trophy (first time ever out of Kentucky) at this year’s @EPSOM Derby meeting. Thank you
@jess_stafford_ for the interview!

[MDSG @MDSG_eu]

Accompanying Katrina Helmer from
@derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville , we presented the Kentucky Derby winner's trophy (150th anniversary next year) at this year’s @EPSOM Derby meeting. Thank you @NigelEvans for this picture!

[MDSG @MDSG_eu]

An honour to accompany Katrina Helmer from
@derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville presenting the Kentucky Derby winner's trophy (first time ever out of Kentucky) at this year’s @EPSOM Derby meeting. Thank you @Rosie_Tapner for the interview!

[MDSG @MDSG_eu]

Accompanying Katrina Helmer from @derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville , we presented the Kentucky Derby winner's trophy (150th anniversary next year) at this year’s @EPSOM Derby meeting. Thank you Lawson Muncaster from @CityAM for this picture!

[MDSG @MDSG_eu]

It was an honour to accompany Katrina Helmer from @derbymuseum and @KentuckyDerby and Jessica Morgan from @gotolouisville presenting the Kentucky Derby winners trophy (first time ever out of Kentucky) at this year’s @EPSOM Derby meeting. Thank you @clarebalding for this picture!

[MDSG @MDSG_eu]

Meet the musicians connecting with fans over email. Forget TikTok and Instagram, Substack’s where it’s at these days https://t.co/wfGH0fs7i4

[MDSG @MDSG_eu]

This is pretty scary. From The Guardian. Wish you weren’t here: the photos that show an hour in the life of ‘quiet’ tourist hotspots. https://t.co/dYYXrHlbgd

[MDSG @MDSG_eu]

Great news & love this activation!! From @virginatlantic 'Your newest photo opportunity in Austin 📷 ✈️. We are thrilled to unveil a mural by Austin’s acclaimed artist, Mike Johnston, to commemorate our new route to Austin.' #visitaustin #trueaustin https://t.co/5SjsF4nwBe

[MDSG @MDSG_eu]

'The Feelings' follows a group of seven emotions working in healthcare. It is an approach that animates the real emotional states of first responders in a child-friendly aesthetic, allowing it to talk about a serious topic in a safe way. (2 min watch) https://t.co/9110dVe9Il

[MDSG @MDSG_eu]

Likely to spark debate? Interesting piece about the power of language. Simple and interactive storytelling, that highlights how Tucker Carlson frequently uses 2 common words to create division. From NYT. https://t.co/c1LZbXNvJG

[MDSG @MDSG_eu]

Great list from the Do Lectures. 'Life is busy. There's no getting away from that. But there are ways to make our busy lives that little bit easier. We have put together a list of 100+ tools that do just that. We hope they help.' https://t.co/S78YFvcPp4

[MDSG @MDSG_eu]

How pop culture (and mainstream culture more broadly) is becoming an oligopoloy. A cartel of superstars has conquered culture. How did it happen, and what should we do about it? https://t.co/xbUK8vtvwU

[MDSG @MDSG_eu]

Interesting stuff, from Wunderman Thompson. New Realities: Into the Metaverse and beyond. Some stats of interest - 74% of people who know what the metaverse is believe it's the future ; 66% believe it is going to be life-changing https://t.co/4wOxjc3uJP

[MDSG @MDSG_eu]

From Fast Company. 2022's World Changing Ideas Awards. See the 39 inspiring winners, and hundreds of honorees. https://t.co/DKmCc9ocD2

[MDSG @MDSG_eu]

Cool idea from Burger King Germany, reveals the myth about cravings with inspired sandwiches. The Pregnancy Whopper (one minute watch). https://t.co/mzlEa4j6Fc

[MDSG @MDSG_eu]

The Inner Development Goals group summit was in Stockholm on 29/4 . 'There is a vision of what needs to happen, but progress..has been disappointing, as we are lacking the inner capacity to deal with our increasingly complex environment and challenges.' https://t.co/SOMpgKDYbb

[MDSG @MDSG_eu]

Why Hotels Are Perfect Story Vehicles For Nations. It is doing and not telling…the marketing and word-of-mouth that has come as a result of hotels has been impressive https://t.co/DEq6smt9NU

[MDSG @MDSG_eu]

Essential reading. From The Mindfulness Initiative, a new policy report, Reconnection: Meeting the Climate Crisis Inside Out. This groundbreaking report calls urgently for policy attention to the neglected 'inner dimension' of the climate crisis. https://t.co/va7SM3uFMk