VALUE BASED BRAND IS THE WORST THING YOU CAN BUILD:
let me explain
building your brand based on value leads to your brand becoming a commodity and attracting people that are used to consume not buy
sharing your stories, beliefs, transformation and what got you to where you are right now is what makes it easier for people to connect with you on a deeper level where they feel like "hey this person resonates with me and understands me, let me reach out for help"
seen so many people building flwer base of 100s of thousands of followers and they are still stuck at low-mid 5 figures
most $30k coaches don't have a content problem
they sit in the same room 14 hours a day
drive the same route to the gym
eat the same lunch
then wonder why their content is flat
you can't build an interesting brand if you don't have an interesting life
your content is a reflection of you if you're not
interesting offline you can't fake it online
travel journal sit alone for a weekend with no laptop do
something different on tuesdays
most of you don't have a content problem
you have a life problem
and your audience can tell
most $30k-50k coaches think they have a content problem
they think it means they need to post:
more post
better hooks
post different formats
post more reels
post more threads
it's not that
their content has a positioning problem
and posting more of badly positioned content doesn't fix it it just makes the broken thing louder
i talk to coaches doing $30k-$50k/mo all day the ones stuck at $30k aren't stuck because they're not posting enough
they're stuck because their content is talking to everyone instead of someone