MEPRA

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[MEPRA @MEPRA_org]

The line-up continues to grow, and we couldn't be more excited. We're pleased to introduce more of the senior leaders who will be joining us at this year's UAE Leadership Majlis on 23 June.

🔹 Brian Lott – Mubadala
🔹 Dana Banuta – Senior Internal Communications & Employee Engagement Advisor
🔹 James Morley – Coppers Brook Group
🔹 Justin Kerr-Stevens – Northbourne Advisory
🔹 Mahmoud Fansa – GE Vernova
🔹 Mazar Masud – M42
🔹 Neda Shelton – Solutions Plus
🔹 Ziad Hasbani – Weber Shandwick MENAT

🗓️ 23 June 2026
⏰ 8:30 AM – 1:30 PM GST
📍 Saadiyat Rotana Resort & Villas, Abu Dhabi

To register, please contact [email protected]. Registration deadline: 16 June 2026.

Thank you to our partners supporting this year's Majlis: Gold Partner Mubadala, Gold Insights Partner CARMA, Silver Partner G42, Bronze Partner Telum Media, and Supporting Partners Weber Shandwick, North Seventy Five, First & Ten Productions and Tales & Heads.

#MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

[MEPRA @MEPRA_org]

📣 INDUSTRY NEWS 📣
#mepramember Brazen MENA announced four new client wins across fashion, lifestyle, retail and hospitality, spanning both B2C and B2B. The appointments signal continued growth momentum for the agency, with additional mandates currently underway.

Read more 🔗 https://t.co/81YO9H7Krq 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 39,000 professionals.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

[MEPRA @MEPRA_org]

One week to go! Have you registered yet?

In times of uncertainty and pressure, Internal Communications becomes critical. Organisations are expected to provide clarity, alignment, and trust, often without having a structured system in place.

Join us for this insightful session with Kateryna Byelova, CEO at Sage XP, as we explore findings from a GCC-wide study covering 170+ organisations, and unpack how Internal Communications is evolving across the region and where it is falling short.

In this session, we will cover:
✔ What Internal Communications actually looks like across the GCC today
✔ Where the gap between communication activity and real impact appears
✔ What drives clarity, alignment, and trust inside organisations — and what breaks it
✔ What this means for the role and structure of Internal Communications functions

📅 Date: 11 June 2026
🕧 Time: 12:30 PM – 1:30 PM GST
💻 Where: Virtual via Zoom

Best suited for intermediate to advanced professionals, including Communications, HR, and Corporate Culture leaders, as well as business leaders responsible for employee alignment.

Open to all. Reach out to [email protected] to register.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #learning

[MEPRA @MEPRA_org]

Across every market, some campaigns stand out for all the right reasons.

From consumer and corporate communications to public awareness and social impact initiatives, the Best in Market category celebrates work grounded in strong strategic thinking, cultural relevance, and impactful execution.

Let your work take centre stage, for more information and to submit your entries visit: https://t.co/YSfJol4R72

Final deadline: 16 July 2026 11:59 PM GST

MEPRA extends its gratitude to its valued partners for their continued support:

Diamond Partner: Memac Ogilvy
Gold Partners: Weber Shandwick, CARMA, and Mubadala
Silver Partner: Bayer Middle East
Category Partner: Telum Media (Best Use of Media Relations – B2B)
Supporting Partners: First & Ten Productions, Burson, Matrix Public Relations and Place Communications

#MEPRA25 #MEPRAat25 #MEPRA #MEPRAAwards #PRawards

[MEPRA @MEPRA_org]

📣 INDUSTRY TALKS 📣
#mepramember Burson released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around Generative Engine Optimization (GEO) from a technical exercise focused mostly on visibility and sources cited to a strategic reputation opportunity centered on believability.

Read more 🔗 https://t.co/81YO9H7Krq 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 39,000 professionals.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

[MEPRA @MEPRA_org]

📣 INDUSTRY TALKS 📣
In this latest article, #mepramember W7Worldwide Co-founder and Director Abdulrahman Inayat explores the concept of By Whom: The Speaker's Identity as Part of the Value, and why the speaker's identity is now inseparable from the value of the message itself.

The impact of corporate messaging is no longer determined solely by what is said; it is increasingly shaped by who says it. This shift—captured by the concept of By Whom—has repositioned the speaker’s identity at the core of the communications equation, making executive visibility a fundamental element in building trust and shaping public perception. In a fast-moving and highly interconnected business environment, the absence of leadership is no longer a mere organizational detail; it can directly influence an organization’s image and standing.

Read more 🔗 https://t.co/81YO9H7Krq 🗞️

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 39,000 professionals.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

[MEPRA @MEPRA_org]

Three weeks to go ⏳

The UAE Leadership Majlis is nearly here, and if you haven't registered yet, now's the time.

On 23 June, senior communications leaders from across the region will come together in Abu Dhabi for honest conversations on resilience, leadership, reputation, AI, talent and what comes next for our industry.

This year's theme, "Emerging Stronger: Shaping What Comes Next," says it all. The focus isn't just on navigating uncertainty, it's on helping shape what comes after it.

Spaces are limited. Registration closes 16 June.

📩 To register, contact [email protected]
🗓️ 23 June 2026
⏰ 8:30 AM – 1:30 PM GST
📍 Saadiyat Rotana Resort & Villas, Abu Dhabi

We sincerely thank our partners for supporting this year’s Majlis:
Gold Partner: Mubadala
Gold Insights Partner: CARMA
Silver Partner: G42
Bronze Partner: Telum Media
Supporting Partners: North Seventy Five, First & Ten Productions and Tales & Heads.

#MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

[MEPRA @MEPRA_org]

One week to go! Have you registered yet?

💬 Small & Medium Independents & Consultants: Drop-In 💬
Are you a small or medium independent or consultant? This one's for you! Join our Small & Medium Independents & Consultants Committee members for a drop-in at Cornelia's Craft Kitchen, a relaxed space to network, share insights, and explore opportunities for business growth.

Got challenges to tackle? Ideas to share? Join us! Open to MEPRA members and non-members alike.

Registration is essential. Reach out to [email protected] to secure your spot.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #morewithmepra #SMEs #growingtogether #support #communications #pr #networking #meprasmic #consultants

[MEPRA @MEPRA_org]

📣 INDUSTRY NEWS 📣
#mepramember Hanover Communications announces the appointment of Samantha Gregson Donnelly as Managing Director for the Middle East.
Samantha has been with Hanover for six years and currently leads the firm’s Corporate Practice in the region. A graduate of the University of Cambridge, she brings more than 19 years’ experience across media and strategic communications, advising CEOs and senior leadership teams across the GCC on corporate reputation, crisis management, communications strategy and executive positioning.
Read more 🔗 https://t.co/UTw76JVJ4b

Are you a member with news to share? Submit it to [email protected] and let us share it with our industry community of over 39,000 professionals.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR

[MEPRA @MEPRA_org]

Happening this week! Don’t miss out.

Case in Point: Go for More by e& 🏆
Discover the secrets behind this award-winning campaign with Weber Shandwick MENAT’s Noha Serageldin, Senior Consultant.

In this exclusive session Noha will break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Collaborative Partnership Campaign and Best Corporate Reputation Campaign.

What you’ll gain:
✔️ Insights into what makes a campaign award-worthy
✔️ Key takeaways to elevate your own strategies
✔️ 5 CPD points

📅 When: 3 June 2026
🕒 Time: 12:30 PM - 1:15 PM GST
💻 Where: Virtual Session via Zoom Platform

FREE & exclusive to MEPRA members!

Reach out to [email protected] to register.

#MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

[MEPRA @MEPRA_org]

Eid Mubarak from all of us at #MEPRA!

Wishing you a joyful Eid al-Adha filled with peace, happiness, and special moments with your loved ones.

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #EidMubarak

[MEPRA @MEPRA_org]

It's not too late to submit your early-bird entries for the #2026MEPRAAwards.

Early bird entries close today at 11:59 PM GST.

Head to the link NOW: https://t.co/YSfJol4R72

Early-bird deadline: 25 May 2026 11:59 PM GST
Final deadline: 16 July 2026 11:59 PM GST

#MEPRA25 #MEPRAat25 #MEPRA #MEPRAAwards #PRawards

[MEPRA @MEPRA_org]

Case in Point: Puck - Recipe for Change 🏆
Discover the secrets behind this award-winning campaign with Current Global MENAT’s Jude Lahham, Account Director; and Riya Awtaney, Account Manager.

In this exclusive session they’ll break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Food & Beverage Campaign, Best ESG Campaign, and Best Campaign in Lebanon.

What you’ll gain:
✔ Insights into what makes a campaign award-worthy
✔ Key takeaways to elevate your own strategies
✔ 5 CPD points 

📅 When: 24 June 2026
🕒 Time: 12:30 PM - 1:15 PM GST
💻 Where: Virtual Session via Zoom

FREE & exclusive to MEPRA members!

Reach out to [email protected] to register.

#MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

[MEPRA @MEPRA_org]

There’s a lot happening in our region right now. Change is constant. Expectations are evolving. And communications leaders are being challenged to do more than ever before.

That’s exactly why this year’s UAE Leadership Majlis feels so important.

On 23 June, we’ll be bringing together senior communications leaders, industry experts and decision-makers for honest conversations around resilience, leadership, reputation, talent, AI, internal communications and what comes next for our industry and the organisations we support.

Under this year’s theme, “Emerging Stronger: Shaping What Comes Next,” the focus is not just on navigating uncertainty, but on helping shape what comes after it.

Expect a morning of candid discussions, insights, practical takeaways and meaningful dialogue with leaders from across the region.

We’re also excited to welcome an incredible speaker line-up including:
🔹 Benjamin Schroeder – Al-Futtaim Group
🔹 Faheem Ahamed – G42
🔹 Gehan Sidky – Ras Al Khaimah Tourism Development Authority
🔹 Kate Midttun – Acorn Strategy
🔹 Kateryna Byelova – Sage XP
🔹 Kelly Kolker – McKinsey & Company
🔹 Lisa Welsh – North Seventy Five
🔹 Mazen Nahawi – CARMA
🔹 Rasha Ghanem – Ford Middle East & North Africa

🗓️ 23 June 2026
⏰ 8:30 AM – 1:30 PM GST
📍 Saadiyat Rotana Resort & Villas, Abu Dhabi

To register, please contact [email protected].
Registration deadline: 16 June 2026.

Thank you to our partners supporting this year’s Majlis:
Gold Insights Partner CARMA, Bronze Partner Telum Media, and Supporting Partners North Seventy Five and First & Ten Productions.

#MEPRA25 #MEPRAat25 #MEPRAMajlis #MEPRALeadershipMajlis #MiddleEastPR

[MEPRA @MEPRA_org]

On today’s episode of #MEPRA Youth Board Spotlight ✨, meet Dalia Alqadhi, Associate Manager on the Tech & B2B team at Weber Shandwick 💻📣 and one of the newest members of the Youth Board, through the lens of her colleagues 🎙️

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MiddleEastPR #meprayouthboard

[MEPRA @MEPRA_org]

Have you registered yet? Don't miss out!

Case in Point: Go for More by e& 🏆
Discover the secrets behind this award-winning campaign with Weber Shandwick MENAT’s Noha Serageldin, Senior Consultant.

In this exclusive session Noha will break down the objectives, strategy, challenges, and results of the #2025MEPRAAwards Gold-winning campaign in Best Collaborative Partnership Campaign and Best Corporate Reputation Campaign.

What you’ll gain:
✔️ Insights into what makes a campaign award-worthy
✔️ Key takeaways to elevate your own strategies
✔️ 5 CPD points

📅 When: 3 June 2026
🕒 Time: 12:30 PM - 1:15 PM GST
💻 Where: Virtual Session via Zoom Platform

FREE & exclusive to MEPRA members!

Reach out to [email protected] to register.

#MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #mepraacademy

[MEPRA @MEPRA_org]

In times of uncertainty and pressure, Internal Communications becomes critical. Organisations are expected to provide clarity, alignment, and trust, often without having a structured system in place.

Join us for this insightful session with Kateryna Byelova, CEO at Sage XP, as we explore findings from a GCC-wide study covering 170+ organisations, and unpack how Internal Communications is evolving across the region and where it is falling short.

In this session, we will cover:
✔ What Internal Communications actually looks like across the GCC today
✔ Where the gap between communication activity and real impact appears
✔ What drives clarity, alignment, and trust inside organisations — and what breaks it
✔ What this means for the role and structure of Internal Communications functions

📅 Date: 11 June 2026
🕧 Time: 12:30 PM – 1:30 PM GST
💻 Where: Virtual via Zoom

Best suited for intermediate to advanced professionals, including Communications, HR, and Corporate Culture leaders, as well as business leaders responsible for employee alignment.

Open to all. Register now via 🔗 https://t.co/UTw76JVJ4b

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #learning

[MEPRA @MEPRA_org]

Let's give a warm welcome to the talented team at Saatchi & Saatchi Qatar, our newest member joining the #MEPRA community of over 1,300 comms professionals in the Middle East!

At the crossroads of tradition and innovation, Saatchi & Saatchi Qatar thrives as a creative powerhouse, deeply rooted in the vibrant cultural landscape of the Middle East. Saatchi & Saatchi specialises in telling your brand’s story in ways that resonate on both local and global stages through media planning, public relations, marketing, and design.

As a member of the MEPRA Community, you join in-house and agency communications professionals across the Middle East. You'll not only be part of the biggest network of comms pros in the region, but also gain access to FREE monthly training, mental health support, mentoring, job ads, awards, speaking & branding opportunities, and discounts to events! Don't miss out on all the amazing perks, become a member today!

Find out more https://t.co/76JYejsy1i or email [email protected]

#MEPRA25 #MEPRAat25 #25YearsOfMEPRA #MEPRA #MiddleEastPR #publicrelations #morewithmepra

[MEPRA @MEPRA_org]

Just one week left and the early bird window closes!

If your team has delivered exceptional work this year, now is the time to make it count. The #2026MEPRAAwards are the region's biggest stage for PR and communications excellence. This is your moment to step forward and be part of it.

Submit your entries before 25 May 🔗 https://t.co/YSfJol4R72

Early-bird deadline: 25 May 2026 11:59 PM GST
Final deadline: 16 July 2026 11:59 PM GST

#MEPRA25 #MEPRAat25 #MEPRA #PRawards #2026MEPRAAwards