A short thread:
1/
Traditional video compression moves pixels more efficiently.
The human brain doesn’t store pixels at all — it stores meaning.
Faces. Motion. Objects. Relationships.
@APompliano guest says Eli Lilly might be the world's largest company.
Respect. But when the world figures out you can cut video costs 66%+ without touching your codec —
MForja might have something to say about that leaderboard. 👀
13.4 MB → 4.4 MB. Every stream. Every replay.
Also buying the BTC dip. 🟠
📹 Credit: @APompliano / The Pomp Podcast 🎬 https://t.co/MBZEXaksLK | 🐦 https://t.co/8Q2gtBjzDt
"Get you a woman who will soccer kick a mountain lion to save her goat." — @MagneticNorse
We ran the security cam footage through MForja: 3.9 MB → 1.9 MB. 50.3% gone.
They say the most important decision you make is who you marry.
Real question: is your person the one who sees the mountain lion threatening your video budget and acts — or the one who's comfortable waiting until everyone else already saved millions?
The goat survived because someone didn't hesitate.
📺 https://t.co/MBZEXajUWc
There's another story about a man swallowed by a whale.
Jonah wasn't there by accident. He was avoiding what he was supposed to do.
WHALEFALL trailer: Full HD 1080p. 41.1 MB → 6.0 MB. 85.5% gone with MForja distillation.
If you're not looking at what your video files are actually costing you — you might already be inside the whale.
The way out exists. No codec swap. No pipeline change.
Compare original vs. distilled:📺 https://t.co/MBZEXajUWc
Credit: @DiscussingFilm
Flickering light. Empty hallway. Shadowy figure that won't move. 👻
Terrifying? Sure.
But you know what's creepier?
Paying full price to store, stream, and encode footage like this — forever — when MForja just distilled it 77.6% smaller.
3.6 MB → 808 KB. Every replay costs less.
📹 Source (Pixabay AI Generated): https://t.co/pBfEuS9AOp
🎬 https://t.co/MBZEXaksLK |
🐦 https://t.co/8Q2gtBjzDt
Caitlin hits a 31-footer from the parking lot and people still doubt her.
We feel you, Caitlin.
MForja is dropping 59.6% file size reductions on video and people still want to debate it.
Some people just can't accept a game winner until the buzzer stops ringing.
@IndianaFever@CaitlinClark22 — your highlights deserve to cost 59% less to store and stream. We ran the tape. 🎯
My parents always thought my mouth trumpet was going nowhere.
Then @suno dropped: "the distance between in your head and out loud is smaller than ever."
Mom. Dad. I told you.
We ran their video through MForja distillation. 3.3 MB → 816 KB. 75.1% reduction.
Turns out the same waste hiding in body cam footage hides in AI music demos too.
Suno — you close the gap between imagination and sound. We close the gap between your file size and what it should be.
Call us. 🎺
📺 https://t.co/MBZEXajUWc
Credit: @suno
As a Browns fan I'll say it: our team left for Baltimore, won a Super Bowl in purple, and broke hearts forever.
But at least MForja distilled this CBS News Chicago aerial from 7.7 MB → 3.4 MB — 56% less data, every stream, every replay.
The Bears may leave. The savings stay. 😅
📹 Source (CBS News): https://t.co/MFVsbF2QPA 🎬 https://t.co/MBZEXajUWc | 🐦 https://t.co/8Q2gtBj1NV
Property can be replaced. Obviously, lives can't.
A Kalamazoo officer caught a baby thrown from a burning building. Body cam caught everything.
We ran that footage through MForja.
Full HD 1080p. 90.2 MB → 28.9 MB. 68% of it was waste.
The moment is untouched. The evidence is intact. The storage bill doesn't have to carry the overhead.
@Axon_US — let's talk.
Compare original vs. distilled: [link] 📺 https://t.co/MBZEXajUWc
Credit: @CollinRugg
MKBHD's video quality is as good as it gets.
Studio lighting. Pro cameras. Flawless production.
We distilled his Apple Passwords clip anyway.
17.9 MB → 3.2 MB. 81.9% reduction.
If 81.9% of his video is waste, what's hiding in yours?
MForja distillation — not a codec, not a replacement. Just the waste, gone.
Compare original vs. distilled →
Full credit: @MKBHD
📺 https://t.co/MBZEXajUWc | 🔗 https://t.co/8m0MXTRxtf | https://t.co/8Q2gtBj1NV
Maybe your power comes from something this beautiful. 🌅
58.8 MB → 1.6 MB. 97.3% less data. Savings that compound every single stream.
MForja doesn't replace your codec — we distill the waste out before it ever gets there.
📹 Source: https://t.co/Hu7VsuWU4d (Pixabay) 🎬 https://t.co/MBZEXajUWc
Small team. Two weeks. That result. 🎬
We see you @karim_yourself — this is extraordinary work.
Small teams doing big things is exactly our world too.
We ran this cinematic clip through MForja distillation:
📦 80.9 MB → 26.5 MB 📉 67.2% smaller 🎥 Same codec. PSNR 40.73. Not a frame lost.
Imagine this kind of creative vision with our tech in the pipeline — same quality out, dramatically lower storage and delivery costs.
Small teams deserve every edge.
Compare source vs. output 👇 📹 Credit: @karim_yourself@PJaccetturo@directorquach Dan Weller
🎥 https://t.co/MBZEXajUWc 🔗 https://t.co/8m0MXTRxtf
#IndieFilm #MForja #VideoDistillation
Something is blossoming. 🌻
The interest in MForja has been incredible — thank you.
If you submitted a demo request: we see you. We are working around the clock. You'll hear from us.
We ran this dandelion timelapse through MForja distillation:
📦 208.5 MB → 2.5 MB 📉 98.8% smaller 🌸 Same codec. Same stunning bloom. Zero waste.
Petal by petal. File by file.
We're just getting started.
Compare source vs. output yourself 👇 📹 Credit: @Pixabay 🔗 https://t.co/99wN6YGyHK
🎥 https://t.co/MBZEXajUWc 🔗 https://t.co/8m0MXTRxtf
#MForja #VideoDistillation #ThankYou
Getting caught in the rain on a motorcycle — already bad. ⛈️
Getting struck by lightning doing it — somehow worse.
You know what hits the same way?
Opening your bill to find codec pricing just went up while your CDN and storage costs are STILL climbing. ⚡
We can't protect you from lightning.
But we can save your company from overpaying for video.
This dashcam clip: 534 KB → 220 KB. 58.8% smaller. Same codec. Same quality.
That's 58.8% fewer bytes hitting your CDN, your storage, your licensing meter.
Compare source vs. output 👇 📹 Credit: @konstruktivizm
🎥 https://t.co/MBZEXajUWc 🔗 https://t.co/8m0MXTRxtf
#MForja #VideoDistillation #CDN #CodecPricing
Humans have a lot left to learn about space. ✨
Turns out the same is true about video.
The industry has been encoding and compressing for decades — and it's good. But it hasn't found what MForja found.
This star field clip:
📦 10.5 MB → 3.4 MB 📉 67.5% smaller 🌌 Same codec. Same depth. Every star still there.
We didn't compress it. We distilled it — removed waste that was never part of the picture.
We're here to show the industry the future.
Compare source vs. output yourself 👇 📹 Credit: @Mixkit 🔗 https://t.co/2MzdyN6Wsv
🎥 https://t.co/MBZEXajUWc 🔗 https://t.co/8m0MXTRxtf
#MForja #VideoDistillation #Space #FutureOfVideo
@bchesky The 2026 Summer Release looks incredible, Brian. 🏠
Airbnb built a whole business on a simple idea: you should only pay for the space you actually need.
We do the same thing for video.
That announcement video: 8.9 MB → 3.7 MB. 58.7% less. No extra rooms. No wasted space. Just the video you need.
If Airbnb ever wants to check its video pipeline into the right size room — we have availability. 🛎️
https://t.co/MBZEXajUWc
@higgsfield_ai Grok Imagine 1.5 is stunning — #1 on the leaderboard is no joke. The cloth dynamics, water, glass rendering… all of it survived distillation beautifully.
We ran it through MForja. 11.3 MB → 3.9 MB. 65.4% smaller. Zero codec swap.
You build the best AI video. We make sure delivering it doesn't cost a fortune. 🎬
Compare for yourself 👉 https://t.co/MBZEXajUWc
@guicastellanos1 You missed a spot. 🐉🛁
Actually, you missed a LOT of spots but don't worry, no human eye can see them. Neither can any machine. They just get passed right through your video as invisible entropy waste.
We distilled them out. 3.0 MB → 1.3 MB (-55.5%). Cleaner dragon. Same bath. 🦆
Check out the final product 👉 https://t.co/MBZEXajUWc
@tim_cook Tim, we hope you have an incredible day at #WWDC26 🎉 Imagine a world where every Apple device ships with MForja distillation built in — that Good Morning video going from 11.7 MB → 3.6 MB (-69.1%) with virtually no visible difference. Every stream, every share, every replay: lighter, faster, greener. The dream is real. 🙏
The Proton Cannon hiding in Infinity War. 🎯
A Marvel vs. Capcom easter egg disguised as an alien weapon. Right there on screen. Most people walked right past it.
Video waste works the same way — hiding in every file, invisible, costing you money you didn't know you were spending.
MForja finds it. Removes it.
This clip: 499 KB → 298 KB. 40.3% smaller. Same codec. Same quality. Easter egg still intact. 🙌
Compare source vs. output yourself 👇 📹 Credit: @Marvel@Disney — Avengers: Infinity War
🎥 https://t.co/MBZEXaksLK 🔗 https://t.co/8m0MXTS5iN
#MCU #Marvel #MForja #VideoDistillation