Madison Sternberg

Elon University Class of 2018 and Professional Twin

[Madison Sternberg @MH_Sternberg]

@kstansberry #ElonCOM460 As a whole the Media Analytics industry is an extremely exciting field to be apart of right now. During this time I think it's important to reflect on how we can use data differently from the hoi polloi + make positive changes to better our world

[Madison Sternberg @MH_Sternberg]

@kstansberry #ElonCOM460 A solid background knowledge in statistical reasoning + strong writing skills. Understanding math-based formulas is key for data mining and coding. However, any found insights are useless if they cannot be clearly communicated with non-analytics professionals.

[Madison Sternberg @MH_Sternberg]

@kstansberry #ElonCOM460 I think the differentiation here is whether an organizations takes advantage of their advertising/social media/digital data. So, if a company actually tried to clean + analyze this information (smart), then yes that's fair to say.

[Madison Sternberg @MH_Sternberg]

@kstansberry #ElonCOM460 I think within the next five years media analytics will become more so engrained into the entertainment industry, expanding beyond its scientific and advertising focus right now; video games in particular, I think, will experience one of the greatest effects.

[Madison Sternberg @MH_Sternberg]

@kstansberry Aside from privacy, I think the sheer volume of data is equally as much of a detriment as it is an asset to the media analytics industry. Thus it's important to differentiate correlation & causation, along with finding smaller trends within large sets of data. #ElonCOM460

[Madison Sternberg @MH_Sternberg]

@kstansberry I think what excites me most is the future of big data, and finding new and unexpected uses for this information. Much like Seth Stephens-Davidowitz details in "Everbody Lies," there are so many unique ways to utilize large data sets outside of media/advertising/etc. #ElonCOM460

[Madison Sternberg @MH_Sternberg]

@kstansberry @elonuniversity Hi! I'm Madison Sternberg, a media analytics senior at Elon University! Excited to be here! #ElonCOM460

[Madison Sternberg @MH_Sternberg]

Learning how to analyze and archive my Twitter data today in #com329!

[Madison Sternberg @MH_Sternberg]

Excited to be back on campus after a great semester in Copenhagen! @elonuniversity

[Madison Sternberg @MH_Sternberg]

@mcshulz13 Looks into the alogorithms behind online matchmaking #com260provo

[Madison Sternberg @MH_Sternberg]

@MaddieHagy Facebook's algorithms help form newsfeeds so things with more likes/comments will appear on a user's newsfeeds #com260provo

[Madison Sternberg @MH_Sternberg]

75% of Netflix users watch the shows suggested to them by Netflix #com260provo

[Madison Sternberg @MH_Sternberg]

Social media changes the way people think but is what see at a totally independent decision or a move by media outlets/cookies? #com260provo

[Madison Sternberg @MH_Sternberg]

Transition from MySpace to Facebook sparked the increase in social media's role in peoples' lives #com260provo

[Madison Sternberg @MH_Sternberg]

Twitter gave up their number one advertising spot for the hashtag #OneBoston #com260provo

[Madison Sternberg @MH_Sternberg]

What you post online isn't just being shared with friends and family #com260provo

[Madison Sternberg @MH_Sternberg]

Cameras in public can reocognize faces with new technology, tracing you back to your social media profile #com260provo

[Madison Sternberg @MH_Sternberg]

Coaches are dropping recruits due to poor social media presence #com260provo

[Madison Sternberg @MH_Sternberg]

YouTube is being utilized by high school or college athletes to share their highlight reel amongst coaches #com260provo

[Madison Sternberg @MH_Sternberg]

more than 17 million people participated in the #ALS Ice Bucket Challenge #com260provo