Versace. Cartier. Now GUESS. The list of luxury and legacy brands choosing Hyunjin as their cultural anchor keeps growing — and each one makes more sense than the last.
Paul Marciano said it straight: "Beyond performance, Hyunjin is a creative force spanning music, dance, and visual art." This isn't just a campaign. It's a repositioning.
There was a signing wall. A laser denim customization service. A full LED visual takeover of the building exterior. GUESS went ALL in for Hyunjin. https://t.co/XC3QKoVBhT
🧵 Hundreds camped overnight on Melrose Avenue. Not for a concert. For a denim pop-up. All because of one person: Hyunjin. Here's the full story. 👇 https://t.co/XC3QKoVBhT
Stray Kids' Hyunjin just became the FIRST-EVER global brand ambassador for both GUESS and GUESS Jeans. Not a limited collab. The face of the whole brand. 🔵