Martin Locke

Fractional CMO, Ultra Runner, Digital Nomad

[Martin Locke @MJSoup]

@omarvvvr Build AI agents / workflows

[Martin Locke @MJSoup]

Marketing Strategy is the psychology of people.

Get this right and the rest is easy.

Tactics is just what car you like to drive.

[Martin Locke @MJSoup]

Not sure what to do next?

Chop wood.

Collect Water.

Do what's needed.

[Martin Locke @MJSoup]

Get focused, get energised, get creative, work like a genius, connect with loved ones.

Sleep.
Repeat.

[Martin Locke @MJSoup]

@JonBuildsHQ Every 9 months, the routine you build is the routine you"ll have to break

[Martin Locke @MJSoup]

Similar

I learnt the best experiences are rarely to do with the price tag

Debt is a solution when another one isn't working, it is a symptom not an inherent problem

Not to be afraid to be afraid of money, with the right attitude and some skills, there's too many ways to make money, it just a game

[Martin Locke @MJSoup]

@pcshipp Congrats - what's your biggest take away?

[Simon Høiberg @SimonHoiberg]

Get fit.
Make money.
Have kids.

Why are you overcomplicating it?

[Martin Locke @MJSoup]

@TTrimoreau It will create new industries but net human capital in use will go down significantly, disruptively, it will break capitalism as a political engine.

[Martin Locke @MJSoup]

This clip from @richroll interview with @FU_joehudson is a brilliant example of the value coaching / strategic questions can add to your life

https://t.co/YHbdOlabA5

I ran the WHAT/HOW exercise via AI and myself -

It revealed an examined goal of adding more passive income was really a belief in buying more time back to be more present in the now.

What goals have you running in the wrong direction?

[Martin Locke @MJSoup]

Morning routines don't need to be complicated

They just need to support dopamine stability and focus.

Water for hydration
Coffee to enjoy
Books that inspire
Journal to capture ideas

#morningroutines

[Martin Locke @MJSoup]

@omarvvvr Skills

[Martin Locke @MJSoup]

Monday trail run

Hot and sweaty 🥵

[Jordan Ross @jordan_ross_8F]

I think 99%+ of founders want this lifestyle.

[Martin Locke @MJSoup]

5 things I wish I knew in my twenties:

The art of closing a sale.

Not because I wanted to become a salesperson.

Because learning to sell is learning to negotiate your future, your value, your career, and your ideas.

Dzogchen pointing-out instructions.

Realising that being aware of thoughts and emotions is not the same as recognising awareness itself.

That insight was the beginning of emotional intelligence for me.

My DISC profile.

Long before neurodiversity became a mainstream conversation, behavioural assessments gave me clues about how I naturally operate.

The result?

Less fighting my weaknesses.

More doubling down on my strengths.

The Gift of Dyslexia.

Discovering that spelling mistakes, reading drift, and learning challenges weren't character flaws.

They were part of a different way of processing the world.

A way that also came with creativity, visualisation, and problem-solving strengths.

Tai Lopez's approach to reading.

Books stopped being obstacles.

They became tools.

A source of daily inspiration, ideas, and leverage.

Funny thing is...

None of these came from school.

All of them changed the trajectory of my life.

What are 5 things you wish you'd known in your twenties?

[Martin Locke @MJSoup]

Will Marcelo Bielsa's half time talk be a calm tactical insight or passionate hairdryer blast?

Fly on the wall 🤔

I bet on the second 🔥

@FIFAWorldCup

[Martin Locke @MJSoup]

I got married a few weeks ago

I took my wife's name

Whilst being a provider, protector, leader and rock for my family is critical to my values

I'm not afraid to break conventional ideas and norms

(Despite the admin it creates!)

[Martin Locke @MJSoup]

Watching Jamie Vardy on @NetflixUK

Class player

I learned something new today:

Chat shit get banged #vardy

[Martin Locke @MJSoup]

@dashboardlim automate

[Lian Lim | Dashboard & AI Automation Expert @dashboardlim]

I’ve created an automation course for founders

To automate 8 key business processes and save 40 hrs/month

BONUS: 6 plug-and-play automation templates

Get them for FREE

RT + Like & Comment “automate” and I’ll DM it to you (must follow, 24hrs only)