Michael Jarrett

Group Account Director @8MStories. All tweets and pointless comments made are my own view.

[Michael Jarrett @MJ_Jarrett]

No special steps. Must just be in a test. Or this is a uk only thing?

[Michael Jarrett @MJ_Jarrett]

Hey guys (@rustybrick @glenngabe) are you seeing this in your mobile SERP?

Google has removed publishers, star ratings and keywords when retuning results within the dedicated recipe pod on mobile?

[Michael Jarrett @MJ_Jarrett]

@rustybrick @glenngabe Here in the UK I can see this in safari and in the Google app on an iPhone

[Michael Jarrett @MJ_Jarrett]

Thanks for sharing!

[Aleyda Solis 🕊️ @aleyda]

🚨 Google has published its official guidance on optimizing for generative AI experiences in Search, including AI Overviews and AI Mode 👇 Going through:

1. How SEO is still relevant for generative AI search:

The best practices for SEO continue to be relevant because their generative AI features on Google Search are rooted in our core Search ranking and quality systems.

2. How to Apply foundational SEO best practices to generative AI search:

** Creating valuable, non-commodity content for your audience: Providing a unique point of view, Creating non-commodity content that's helpful, reliable, and people-first, Organizing content in a way that helps your readers, adding high-quality images and video, focusing on what your users want, and avoid overdoing it.

** If you're using generative AI tools to assist in content creation, be sure that your work meets the standards of the Search Essentials and our spam policies.

** Building and maintain a clear technical structure: meeting the Search technical requirements, following crawling best practices, focusing on human readability and don't worry about perfect HTML code, if you're using JavaScript, be sure to follow JavaScript SEO best practices, providing a good page experience, reducing duplicate content.

3. Mythbusting generative AI search: what you don't need to do

Things you can ignore for Google Search:

** LLMS.txt files and other "special" markup
** "Chunking" content:
** Rewriting content just for AI systems
** Seeking inauthentic "mentions"
** Overfocusing on structured data

4. Explore agentic experiences

AI agents are autonomous systems that can perform tasks on behalf of people, such as booking a reservation or comparing product specifications, they can take many forms; for example, browser agents may access your website to gather the data they need to complete these tasks, such as analyzing visual renderings (like screenshots), inspecting the DOM structure, and interpreting the accessibility tree.

Check out the available agentic experiences and review the guide to agent-friendly website best practices recently published here: web(.)dev/articles/ai-agent-site-ux

Read the full Google guide here: developers(.)google(.)com/search/docs/fundamentals/ai-optimization-guide

PS: This is by far the most in-depth, actionable guide that Google has published so far for AI search, tackling some of the major misunderstandings and myths SEOs face in the day to day... thank you @googlesearchc team 🙌

[Michael Jarrett @MJ_Jarrett]

Hey @rustybrick, im seeing some wild GSC impressions data. Can I ask if I can email these over, as I can't place them publicly on X

[Michael Jarrett @MJ_Jarrett]

@glenngabe Hey @glenngabe @rustybrick, seeing odd data in one of my client's accounts. These search queries are generating very large imp. numbers, but I can only see those if I filter by "2026" or by a landing page that has shot up in imp.
Hearing any impression stories since this update?

[Michael Jarrett @MJ_Jarrett]

@brodieseo Hey, have you seen some recoveries since the 14th for image impressions? If so, overall im not seeing too many large changes to impressions across gsc reports, are you?

[Michael Jarrett @MJ_Jarrett]

@petercrouch hope you guys are all over this: https://t.co/Z5SCI7cj3b

[Michael Jarrett @MJ_Jarrett]

@glenngabe Hey @glenngabe have you had a chance to play around with this more? Just wondering if anyone has looked into comparing the data between BWT & GA4 referrals? And then, who falls into their Select partner AI integrations grouping (& if there is a correlation with ChatGPT referrals)

[Michael Jarrett @MJ_Jarrett]

@randfish Love it, could we do the same with % of people searching on social platforms (such as TikTok, Instagram) vs users just consuming content? (If this is already in there, fantastic, I could only see X within the charts I believe).

[Michael Jarrett @MJ_Jarrett]

@glenngabe Thank goodness! Was becoming too common for my liking over here!

[Michael Jarrett @MJ_Jarrett]

@rustybrick @glenngabe Sorry I was more meaning the no citations or sources appearing in the AI Mode result once I land there. I have seen the AIO to AI Mode link appear a few times now, but the AI Mode result still returner sources, this example had zero which I found very odd!

[Michael Jarrett @MJ_Jarrett]

An AI Mode result with no citations at all?! Ever seen one of those in the wild @rustybrick @glenngabe ?

[Michael Jarrett @MJ_Jarrett]

@aleyda Would love to sign up, is the URL down at the moment?

[Michael Jarrett @MJ_Jarrett]

@glenngabe Thanks Glenn.

[Michael Jarrett @MJ_Jarrett]

@glenngabe Lovely, will get my US VPN on and give it a try. Any thoughts on the Google using a users personal settings in the “preferred sources” settings, and then this impacting the sites Google will return within AIO/AI Mode results?

[Michael Jarrett @MJ_Jarrett]

@glenngabe Great examples! Did you simply jump into Gemini and start testing, or did you have to sign up to some sort of beta/lab test?

One thought Google allowed us to set our "Preferred Sources" for news content - Is there any suggestion that this setting will feed into PI?

[Michael Jarrett @MJ_Jarrett]

@glenngabe What was the query entered that generated this result?

[Michael Jarrett @MJ_Jarrett]

@rmstein Thanks for the updates Robby, will this data appear in GSC after the user is moved from the AIO to AI Mode? Or will only the initial AIO triggered search generate impressions passed to GSC?

[Michael Jarrett @MJ_Jarrett]

@jason_kint Great coverage as ever!