Matt Moore WYFF News 4 Investigates

Digging deeper to find out what's really happening in Upstate SC, Western NC and NE GA

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@mrsimon22 Maggie is also a big fan of the upside down arm cuddle.

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@shirleatha @CityGreenville Thank you!

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

On July 29, I'll start a new job with @CityGreenville! After 12 years in local television news, I'm looking forward to the next adventure. Thanks to everyone who followed my work here. I hope I did something that was meaningful to you at some point along the way.

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@newsland333 @CityGreenville Thank you!

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@garyclarysc @CityGreenville Thank you!

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@AlexVMurphy @CityGreenville Oh no! I'll get it down right away.

And thank you!

And I'm very happy your world is going well!!

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@AveryGWilks @CityGreenville Thanks Avery!

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@mmartin9095 @CityGreenville Thank you!

[WYFF News 4 @wyffnews4]

Many of you drive this stretch of I-85 daily. The coroner called it a "death trap" after 3 people were killing in a crash on Thursday.
WYFF News 4 Investigates took at look at the data on deadly crashes in this area. Here's the breakdown: https://t.co/eGJmST0efh

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@huntpom15 @theplayerstrunk @_jross8 Here is Justyn's tweet from earlier today...

More coming from @Taggartwyff this evening on @wyffnews4 https://t.co/CoH05bbNjq

[Justyn Ross @_jross8]

Excited to team up with @theplayerstrunk to come out with my own custom merch. Stay tuned throughout the year for more!!! Go support 💯💯 Link In Bio

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

Just had a great conversation with @huntpom15, co-founder of @theplayerstrunk, about @_jross8's merchandise deal...

"Our in-house designer did a great job staying up with us all throughout the night. You know, getting these designs pumped out."

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@huntpom15 @theplayerstrunk @_jross8 "I can't get into it too much, but I promise the the product line and the product offering is definitely going to expand. You'll see some cool new products and some cool designs... But I know Justin was super excited to just start with the the hoodies and the t-shirts."

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

From @SCAttyGenOffice - "@AGAlanWilson today certified that the NCAA’s action to allow student-athletes to profit off their name, image, and likeness conforms to South Carolina’s new NIL law, which means the law goes into effect now instead of next year."

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

Showed you Matt's profile on @opendorse earlier this morning... now this...

[Matt Bockhorst @MattBockhorst]

Gopuff delivers daily essentials (like Cookies & Cream Milkshakes) in minutes! Get $25 when you sign up. #Gopuffpartner https://t.co/KQS6a0UGLm

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

Ross announces his first deal...

[Justyn Ross @_jross8]

Excited to team up with @theplayerstrunk to come out with my own custom merch. Stay tuned throughout the year for more!!! Go support 💯💯 Link In Bio

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

Clemson was one of the first schools to partner with @opendorse years ago as we reported here: https://t.co/Zwpskqegpq

Here is what current offensive lineman @MattBockhorst's profile looks like on the site now...

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@JasonCZacher @ethanlrivera Also not hopeful that most of the people writing the NCAA policies or state legislation aren't on TikTok or Instagram. They don't get the scope.

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@JasonCZacher @ethanlrivera The Clemson athlete with the most followers was tight end Braden Galloway

But you're both right - this isn't about the number of followers. It's about engagement

A softball player with 10k engaged followers will be more valuable than a "football star" with 80k passive followers

[Matt Moore WYFF News 4 Investigates @MMInvestigates]

@JasonCZacher Agree - though I think it comes down to how engaging an athlete is.

I follow college sports closer than most, and I've never heard of Haley and Hanna. They have a massive TikTok and Instagram following. I'm not their target audience, but that doesn't matter to Boost/Six Star.