Jennifer Michelle, MPH (she)

Voice-of-customer marketing and CI research for healthcare businesses. Find me on LinkedIn!

[Jennifer Michelle, MPH (she) @MMSJennifer]

Successful marketing starts with two questions:

1) Who am I trying to help?
2) What problem am I helping them solve?

#healthcare #marketing #hitmc #biotech #meddevice

[Jennifer Michelle, MPH (she) @MMSJennifer]

Your demos are the quickest entry to your sales funnel. Are you doing them right? https://t.co/OZWZU7lijP #marketing #bitoech #meddevice #healthIT

[Jennifer Michelle, MPH (she) @MMSJennifer]

This is a good time of year to review your automated campaigns. It's amazing how often you'll find that your content is out of date or the timing isn't ideal. #marketingtips #biotech #medtech #HealthInnovation

[Jennifer Michelle, MPH (she) @MMSJennifer]

Healthcare marketing tip: If you're not sure what content to create, look at your FAQs and start by addressing those common concerns. #hitmc #hitsm #medtech #biotech #HealthIT

[Jennifer Michelle, MPH (she) @MMSJennifer]

Are you overly focused on your own technology? That can be your downfall in a demo. Find out more here: https://t.co/Z8pm51VgAa #healthcare #marketingtips #medtech #meddevice

[Jennifer Michelle, MPH (she) @MMSJennifer]

A holiday break can give you a fresh start when you get back to work. Use that fresh perspective to review your marketing campaigns and see what's gotten stale. #healthcare #MarketingStrategy #hcldr #biotech

[Jennifer Michelle, MPH (she) @MMSJennifer]

Wondering why your demos aren't bringing in customers? Here are some hints ... https://t.co/hVmxGGRoVT #healthcareIT #hcldr #hitmc

[Effie Parks @OnceUponAGene]

It's #NationalCaregiverAwarnessMonth #caregiver #RareDisease

Wonder how you can help?
Here is a list of things you can do for a caregiver in your life.

[Jennifer Michelle, MPH (she) @MMSJennifer]

A bit of inspiration for the holiday weekend ... great quotes from great women in healthcare! https://t.co/gqNbDbpffP #hcldr #hitmc #hitsm #medtech

[Jennifer Michelle, MPH (she) @MMSJennifer]

Account-based marketing is when campaigns are created for specific prospects. If you’re already using it, well done! If not, there’s no time like the present to jump right in. https://t.co/9M8oeMWOYE #hcldr #hitsm #biotechnology #medtech

[Jennifer Michelle, MPH (she) @MMSJennifer]

It may feel like uphill work for your sales team to spend all their time teaching how you help. But if your solution's impact isn't immediately obvious, what better option do you have? #healthcare #marketing #hcldr #meddevice #medtech #healthIT

[Jennifer Michelle, MPH (she) @MMSJennifer]

If things slow down for your business over the holidays, spend the time getting to know your customers better. (And that's actually what voice-of-customer marketing is all about!) See: https://t.co/2w2zYtWIG8 #voiceofcustomer #marketing #success #medtech #meddevice #biotech

[Jennifer Michelle, MPH (she) @MMSJennifer]

Account-based marketing works well in healthcare because you already know all the players, you know who makes the buying decision, and you know what challenges they are facing. https://t.co/nXdF2ZT7H4 #hcldr #hitsm #biotechnology #medtech

[Jennifer Michelle, MPH (she) @MMSJennifer]

If you sell something that is obviously no risk for your customers, yet they don't buy, you need to spend some time finding out what is making them feel cautious. Sometimes "no risk" can feel riskier because people worry there's a catch. #healthIT #hitmc #healthcare #marketing

[Jennifer Michelle, MPH (she) @MMSJennifer]

A really nice part of being in the healthcare world is you know exactly where to find all your health system prospects. That's why account-based marketing is so useful. See: https://t.co/q5rivo7NXa #hcldr #hitsm #biotechnology #medtech

[Jennifer Michelle, MPH (she) @MMSJennifer]

Don't assume your customer knows all the ways you can help them. Spell it out. #meddevice #biotech #healthIT #hcldr

[Jennifer Michelle, MPH (she) @MMSJennifer]

Being helpful is probably the best marketing strategy. #healthcare #marketing #healthcare #healthIT

[Jennifer Michelle, MPH (she) @MMSJennifer]

When building your strategy to grow your healthcare IT company, account-based marketing is the way to go. Here's why: https://t.co/oPtlmWVQHd #hcldr #hitmc #healthcare

[Jennifer Michelle, MPH (she) @MMSJennifer]

"If you don't have a large marketing budget, you can invest time in long-range strategies that build relationships. You'd be surprised how often an investment of time will outplay an investment of money." - https://t.co/lpHjgFlBFr #hcldr #meddevice #medtech #hitmc

[Jennifer Michelle, MPH (she) @MMSJennifer]

Making rain usually involves these three things:

1) Listening
2) Telling a story
3) Following up

https://t.co/z2mrrwU6HO #meddevice #biotech #healthIT #sales

[Jennifer Michelle, MPH (she) @MMSJennifer]

It's tricky but it happens - your customer can be scared your solution will make them look bad. Here's how to handle it:

1) Name the problem
2) Give them an out
3) Make them the hero

https://t.co/Ea0ehD4mjQ #healthcare #marketing #hcldr #hitmc