This was the very first character design that we conceptualized for Majin. The goal was primarily to test our unique color palette and understand how much design complexity we can add.
That last part is important, because in addition to our PFPs and anime, we are working on manga too. And for that you have to retain a certain degree of efficiency when the same character has to be drawn over and over again in different panels and poses.
Which means; if the outfit or other traits are excessively complex, either consistency or quality will suffer in the long run — or you will slow down production significantly for potentially little gains in aesthetics.
In the end, great design is always inspired by a degree of simplicity anyways. That's exactly what makes it so hard. Because you want unique and memorable characters, but at the same time have to achieve that without adding too many layers.
For animations it's also advantageous if a character is immediately recognizable without the full depth of detail. Especially since certain studios are infamous for pretty sloppy frames, and because you cannot expect the technical execution later to honor the same artistic detail as the manga or PFPs.
I learned a lot from these earlier stages of our creative processes and I'm happy to say that we significantly refined our artistic approach since then. Even the Fallen Angel design is still being reworked to minimize complexity and to maximize recognizability. It's worth spending time on this, because it will massively enhance the individual trait quality in our collection.
The ideal outcome of balancing these opposites is more detail and harmony than the web3 space has ever seen before. And at the same time we streamline our manga production and secure a very high standard for our animations.
SOLD! | $36,245 (13.3 ETH)
The auction on @manifoldxyz for the first Majin NFT closed on September 18 with the final bid of $36,245 (13.3 ETH).
Huge congratulations to the winner and new owner of our 1/1 Fallen Angel artwork! We're sure you will enjoy the matching grail in our PFP collection and the large physical edition which comes with this masterpiece.
I also want to express a huge THANK YOU|感謝 to all our supporters and bidders. It has been exciting to see the price increase beyond what I had expected. We will continue to build and work on delivering one of the most beautiful collections on-chain.
It's the best motivation anyone could wish for to see such overwhelming demand and appreciation by serious collectors. It also makes me incredibly bullish on the choice of our mint price.
As you might know, we're aiming to mint for around 0.15 ETH. Considering that even at this very early stage we already have an NFT selling for over 13 ETH is absolutely crazy. I think this tells us a lot about the opportunity which we have for creating value for holders.
I'm very much looking forward to reveal new characters and artwork, and to continue creating an incredibly aesthetic and unique IP.
— Sōtō|ソウトウ
We decided to put our 1/1 pieces on-chain via @manifoldxyz because it's one of the best platforms for artists.
Their contracts have powered work by Beeple and Refik Anadol, and Manifold-minted art has sold at Christie’s and Sotheby’s. That's the credibility which got Majin on board.
Another advantage they offer is that work minted through Manifold can also be sold on other marketplaces. So the contract is not tied to Manifold’s storefront. Which also means you will soon see the first Majin NFTs on OpenSea and other platforms.
If you scroll through the attached images you will see the progress of our current auction on Manifold. The bids started at 0.15 ETH and now made their way up to 1.5 ETH.
It's going to be very interesting to see what kind of price we can achieve for the first artwork that we release. Our OGs know of course that the utility of this masterpiece is very special too. The holder of this NFT receives the matching grail in our PFP collection as well as a physical edition of the artwork.
It was important to us to not only promote our brand but to provide collectors a genuine part of our IP.
I also have to credit the founders of Manifold @ediep@richerd for enabling artists to share their work with the world in a permissionless way while retaining ownership of the contracts and tokens.
They play an important part in bringing collectors and digital art together. I feel that Manifold was meant for fine-art and I hope that by bringing our 1/1s on-chain we can contribute to the beauty of web3.
If you're interested in our auction of THE FALL|堕天 then I linked the listing below. You still have 4 days left.
But even if the bids eventually go outside of your budget; remember that this is just the beginning. You're still early and there will be plenty of opportunities to get whitelisted and secure your spot.
When you watch the video below you will see exclusive leaks of the Majin companions. They are strategically designed to excite collectors in a similar way as Pudgy Penguins and Pokémon did.
Once we release them as PFPs, the entire collection will be in strong demand across a broad audience, because the "cute factor" is an incredibly powerful marketing lever.
You can see in the video that we specifically position our IP to cater to the biggest audience possible. That is exactly what made Pudgy Penguins so successful.
But our approach is a bit closer to Pokémon, where we offer not only one shape or creature, but multiple different characters which have the potential of becoming as iconic as Pikachu or Charizard.
If you look at the concept of our "Mushroom Dog" in the video below, or the companion of the "Goth Girl", you'll get the idea and understand that these characters are made to go viral and designed as very attractive digital collectibles.
We have professional character designers and artists from legendary Japanese anime and video game IPs work on the Majin companions. We apply their experience and follow principles which already led to many world renowned characters.
An incredible amount of precision go into our approach, and we pay close attention to not only develop new characters but to engineer iconic designs and traits for the entire collection.
This is how I plan for Majin to go way beyond web3 and create serious hype and revenue in the traditional entertainment industry.
My favorite bluechips have been created in 2021. Let me show you with the example of @doodles why the passion of the creator is vital to the long-term success of the IP.
You’ll see from these early sketched by @burnttoast that there’s an extraordinary amount of creativity flowing into the collection. The characters and traits were drawn with purpose and love for the craft.
I believe the point was not to create a product but to create something unique and beautiful. And that intent can be felt so strongly by holders that their art remains relevant and in demand even 5 years later.
Doodles, Azuki, BAYC, Cool Cats... it almost looks like we as an industry lost the ability to create evergreen art like this. It's just my personal opinion, but in recent months and years nothing really comes close to the artwork and IPs which were created during the 2021/2022 era.
And I think the reason for that is the commercialization of something which primarily should be beautiful.
Most new collections focus on selling themselves as a way to make money or as a product. I don’t feel the spirit of passionate artists anymore.
As a collector and someone who appreciates beauty I think we lost our way and are headed in the wrong direction where we put the product above the purpose. And as a result most products fail, because they serve no purpose.
Or in other words: how can you expect people to love your art if you didn’t love creating it?
My work with Majin is focused on bringing that passion, creativity and love for the craft back to digital collectibles. The highest priority is creating something beautiful. Everything else comes second. Because I know if I succeed at that, if the IP truly is something people enjoy looking at, the success will come naturally. And I believe that’s how it happened for all bluechips. Someone put an incredible amount of love into their work, other people could feel and appreciate it, and as a result of that, passionate communities were formed. This is what I aim for and what I hope to achieve by giving our art all the creativity and love I have.