Martin Nyvang Mariussen

Management Consultant to sales and marketing leaders in B2B for the past 10 years, ESADE MBA alumni 2018, father, husband, writer & mountain biker

[Martin Nyvang Mariussen @MNyvang]

New Imperative for #salestraining:

When selling requires #team effort by both #sales and #marketing, sales training need to focus less on optimizing individual seller performance and more on how sales & marketing solve challenges as a team

https://t.co/ie9sSFkzSg

[Martin Nyvang Mariussen @MNyvang]

@simonstubben Ha :) I like that comment

[Martin Nyvang Mariussen @MNyvang]

If complex selling in #B2B is a team effort, why is #sales #training only focused on individual seller performance?

[Martin Nyvang Mariussen @MNyvang]

#Commercial #Leadership Moonshot #1:

"What if we dismantled the traditional functional silos of sales & marketing and replaced it with cross-disciplinary teams of sellers and marketeers, with distinct commercial objectives and areas of  responsibility?"

#sales #marketing

[Martin Nyvang Mariussen @MNyvang]

I'm sure you're investing wisely in Marketing and Sales Enablement tools (but 85% of your colleagues aren't…) #Marketing #Sales #Digitalmarketing #Salesenablement https://t.co/KgbPVZyAr6

[Martin Nyvang Mariussen @MNyvang]

Poul Bærentsen - 3 lessons for commercial leadership (especially in times of great change) #Leadership #Sales #B2BSales #Commercialexcellence https://t.co/I9Fqmvcjfx

[Martin Nyvang Mariussen @MNyvang]

According to Stanford research, reading this article and story might make you 7-14x more likely to remember, that people's ability to remember statistics can be increased 7-14x, when coupled with stories 😉 #Marketing #Sales #B2BSales #B2BMarketing https://t.co/ELTfhKfKDG

[Martin Nyvang Mariussen @MNyvang]

If you can't answer this question, you're probably underfunding your marketing development. #Marketing #B2BMarketing #DigitalMarketing https://t.co/Rh1bpztWgW

[Martin Nyvang Mariussen @MNyvang]

4 fatal B2B sales mistakes to avoid (and 2 we don't agree should be on the list) https://t.co/IM6oCVgaVS #Sales #B2B #B2BSales #Challenger #SolutionSelling

[Martin Nyvang Mariussen @MNyvang]

If you´re looking to get into a committed professional relationship... #Leadership #Entrepreneurship #Management https://t.co/PBL8kaeGRb

[Martin Nyvang Mariussen @MNyvang]

The 4 secrets to making commercial best practice, common practice https://t.co/rR72y0rQEt

[Martin Nyvang Mariussen @MNyvang]

★ HOW TO DO ACCOUNT BASED MARKETING IN PRACTICE, WITH BASWARE CMO, LARS MADSEN ★ https://t.co/rsB5di9eO3

[Martin Nyvang Mariussen @MNyvang]

Content isn't king. B2B Digital Demand Creation is a holy trinity https://t.co/rMNkmebX42

[Martin Nyvang Mariussen @MNyvang]

Are you a Marketing Marduk? https://t.co/gvaHhXQD6U #marketing #leadership #B2BMarketing #Inboundmarketing

[Martin Nyvang Mariussen @MNyvang]

What the B2B commercial world learned from Google and CEO Sundar Pichai https://t.co/uCZ2ggobyY

[Martin Nyvang Mariussen @MNyvang]

What's your guilty pleasure? https://t.co/mGHrHRD7X9

[Martin Nyvang Mariussen @MNyvang]

Expert Interview with Jesper Thomsen – Value conversations move more than sales https://t.co/42M6RypVD4

[Martin Nyvang Mariussen @MNyvang]

2 NUMBERS EVERY CEO SHOULD ASK THEIR COMMERCIAL EXECUTIVES TO KNOW BY HEART https://t.co/XzolgsK5Uc

[Martin Nyvang Mariussen @MNyvang]

"How to get the right marketing content to the sales rep at the right time" https://t.co/AUEzB1RZCY

[Martin Nyvang Mariussen @MNyvang]

3 reasons why sales & marketing are misaligned + what to do about it https://t.co/RJrhwf2bUO