Michael Short

Sr. Director Marketing Residential, Marine & Hospitality @Crestron. Smart Home | AV | Dealerscope 40 under 40 #Marketing #Technology #AVTweeps

[Michael Short @MShortMarketing]

Another successful ISE event is in the books. ISE Managing Director Mike Blackman recaps the show highlights and legacy of philanthropy.

Watch the interview here!
https://t.co/Z8cgThxX9y

[Michael Short @MShortMarketing]

With BETA testing well underway with our Dealer network the Crestron Home OS 4 update is almost upon us! I had the pleasure of doing an interview with the great team at Technology Designer Magazine:
See the integrations that make this update unique. https://t.co/o3i9IUhfE2

[Michael Short @MShortMarketing]

Crestron technology has proved life-changing for David Holmes, a former stuntman who, at 25, broke his neck while rehearsing a stunt for the Harry Potter film series. Read about how Crestron’s technology has helped restore some of his independence. https://t.co/ffToAVKOhZ

[CE Pro @ce_pro]

.@Crestron's newest version of its smart home control platform features a new interface, third-party lighting integrations and more user control.
https://t.co/xgGSjOH2kR

[Ted Green @tedgreen]

A Reinvigorated @Crestron Says 'Welcome Home' With New Crestron HOME OS 4 Release... @CrestronInt https://t.co/l7QapsOlsA

[Caster Communications @CasterComm]

Caster client @Crestron announces Crestron Home OS 4. Updates to their award-winning solution include refined UI, lighting control expansion, and enhanced customization options, bringing unprecedented functionality to whole home control.

Learn more: https://t.co/uM9IETtxsf

[Crestron @Crestron]

Control never looked so good: beautiful next-gen Horizon keypads; new TST-1080 wireless touch screen; and supersized TSD-2220 HD touch screen. Plus, the more intuitive, refined UI in Crestron Home OS 4. Get your free exhibit hall pass with code CRE25.

https://t.co/LOff5UnfBQ

[AVNation Media @AVNationTV]

Exciting updates in residential #AV! Join #resiweek ep. 393 with Jason Knott, @katyemcgregor, @MShortMarketing with Matt Scott. They will discuss about the session by 8K & Scott Steinberg will share his thoughts on the upcoming #AI revolution in #cediaexpo
https://t.co/00hCfFLNjh

[Michael Short @MShortMarketing]

Extreme weather events are likely to become more intense with climate change. An energy management system like Adapt Energy is vital to a robust Crestron Home OS integration project. Learn more in our "Severe Weather Preparedness with Adapt Energy” blog.
https://t.co/I51wa0AeNS

[Michael Short @MShortMarketing]

Together, Adapt Energy and Crestron give home builders one of the best home energy management solutions available. See how this partnership is powering the future of power at our upcoming webinar, July 26 at 12pm EDT. Register here.

https://t.co/x5w1qyLrfC

[Michael Short @MShortMarketing]

Whatever your application, Crestron has your solution. From residential to commercial. From meeting rooms to ballrooms. Stop by at CEDIA to discuss your needs and get a personal demo.

Register now using code CRE24  for a FREE exhibit hall pass.

https://t.co/uG9Y9weNxq

[Michael Short @MShortMarketing]

With discrete color control options, a simple glance at your next-generation Horizon keypad is all it takes to monitor door locks or alarms. Now Shipping.

https://t.co/BFpOaJzi3Z

[Michael Short @MShortMarketing]

Hospitality is all about feeling at home. AV magazine featured John Clancy, Crestron's Chief Sales Officer, to explain the connection between hospitality and residential AV.
See how Crestron works to deliver a consistent experience for global customers:
https://t.co/XF0rEq2gBW

[Michael Short @MShortMarketing]

Exciting news! Our latest blog offers an exclusive preview of next-gen Horizon keypads and dimmers. Experience the future of control with intuitive features. Don't miss this sneak peek! https://t.co/hiBXExl5L1

#Crestron #Horizon #SmartTech #Automation #Innovation #SneakPeek

[Michael Short @MShortMarketing]

Marketing is like any other skill - if done well, it takes a lot of effort...

... and if done poorly, it takes a lot of money.

I've definitely been in both these camps :)

[Michael Short @MShortMarketing]

Marketing isn't about creating more demand.

It's about storytelling.

Your job is to show people why your product is worth buying by connecting emotionally, then logically.

[Michael Short @MShortMarketing]

DIY Smart Home Solutions:

Cheap, built for all, and always experimental.

Professional Smart Home Solutions:

Expensive, always up-to-date, and highly reliable.

Defining your needs is the key to choosing the right path.

#sweepingstatement 😂

[Michael Short @MShortMarketing]

@nicmilani available to them, I believe they should have the freedom to choose what works best for them. 😍

[Michael Short @MShortMarketing]

When it comes to setting up a smart home there are two options:

1. DIY - Do it yourself, save money, but take more effort.

2. Professional - Faster, more reliable, but more expensive.

The question is, do you want to save time or money?

[Michael Short @MShortMarketing]

@nicmilani I completely agree with you. It's important to acknowledge the complexity of these discussions and recognize that there are often trade-offs and shades of grey involved. As for your question, I think it ultimately depends on the specific situation & the desires of the homeowner..

[Michael Short @MShortMarketing]

@nicmilani In some cases, a homeowner may have the knowledge & desire to maintain & grow the system themselves, while in other cases they may prefer to rely on professional help. As long as the homeowner has the ability to make an informed decision and has the necessary support….