Sohan Haidear

Hi, I'm building AI Agents for entrepreneurs. I tweet about productivity, product marketing, AI, and storytelling.

[Sohan Haidear @MSohanH]

@thesamparr AI generated writing can sound quite cutthroat

[Sohan Haidear @MSohanH]

Play stupid games, win stupid prizes.

[Sohan Haidear @MSohanH]

@Aladey https://t.co/1gn1HrQ8VZ

[Sohan Haidear @MSohanH]

@benln In

[Sohan Haidear @MSohanH]

Failure story.
I've been trying to get active leads from social media through organic posts, but got zero sales so far.

I reflected on the factors blocking the success:
1. Flagship product launch pending due to legal considerations:
Working in a Canadian start-up means I need to stay on top of legal matters. I'm consulting with an expert legal team to review the documents.

However, the flagship launch is at a standstill, so users cannot try out the product.

2. Late entry to the AI automation market:
The AI-savvy people in my network have already found their favorite AI workflows, and some have built tools with cheaper alternatives. Even if our tools can do a better job, the opportunity cost for the client to book a meeting and discuss our tools probably doesn't make sense at the moment.

3. General doubt:
How good are the products, actually? Some users have expressed interest but are still waiting to see the output. Hopefully, when we launch, the doubt will be gone or reduced enough to strike up an engaging conversation.

4. Lack of social proof:
The above four factors have kept the social proof numbers still and pinned our marketing success down.

5. More content required:
Content planning, production, distribution, and performance evaluation make up the content flywheel. It's a labor-intensive task, but the AI tools we use have been helpful. But there needs to be humans in the cockpit to direct the tools.
I've also been planning a paid ads campaign and a viral content series, but overall, these tasks require massive creative energy. And we lack the necessary human resources to tackle all fronts.

Apart from failing in social media, I've had some success from my network. I closed one deal, and another one is in the making.

September is a challenging month for the GTM department at AI Buddy Catalyst Labs. 22 days left to 2x the current MRR. Let's go.

#reflection #buildinpublic

[Sohan Haidear @MSohanH]

Workshops are in full swing to prep for Hackathon 3.0 (Build to Convert), organized by AGI Ventures Canada! #BuildToConvert #AIHackathon #AGIVenturesCanada

[Sohan Haidear @MSohanH]

when in doubt...

https://t.co/X1Qd5TGb06

[Sohan Haidear @MSohanH]

solve a problem user is facing

but user isn't answering you

visit trustpilot and reddit to read user complaints on competitors - sounds like a good idea, never tried before

[Sohan Haidear @MSohanH]

Reconnected with an unexcited client and gave news about updates.
Posted a GTM video talking about the product.
Sold one product.
My CTO reminded me that the AI Agent race will only last a few years, if we're lucky.
I'm glad I have a team to support me.

It's scary out there!

[Sohan Haidear @MSohanH]

The biggest I made in my GTM plan has been speaking to 1-2 users every week. I need to speak to users every day!

[Sohan Haidear @MSohanH]

what are top ai tools for founders?

[Sohan Haidear @MSohanH]

We don't need AI to replace everything. Is this too hard to accept?

[Pop Crave @PopCrave]

Vogue’s August issue has begun to use “AI models” instead of human models for some of their photoshoots.

https://t.co/zjcwe4hNr3

[Sohan Haidear @MSohanH]

AI has increased the illusion of progress among many. A bias check is important!

[Sohan Haidear @MSohanH]

Excited about "Eh I" Summer Vibe Hackathon on Saturday, July 5!
https://t.co/Yet1ydnWSe

#vibecoding #InvestOttawa

[Sohan Haidear @MSohanH]

This is a critical finding! I hope heavy LLM users are taking notes.

[Alex Vacca @itsalexvacca]

BREAKING: MIT just completed the first brain scan study of ChatGPT users & the results are terrifying.

Turns out, AI isn't making us more productive. It's making us cognitively bankrupt.

Here's what 4 months of data revealed:

(hint: we've been measuring productivity all wrong)

[Sohan Haidear @MSohanH]

Starting the X/Twitter journey again. Looking forward to discussing AI, productivity, and AI Agents here, among other things. #AIagents #AI #GenAI

[Sohan Haidear @MSohanH]

RIP, Donald Sutherland.

[Kiefer Sutherland @RealKiefer]

With a heavy heart, I tell you that my father, Donald Sutherland, has passed away. I personally think one of the most important actors in the history of film. Never daunted by a role, good, bad or ugly. He loved what he did and did what he loved, and one can never ask for more than that. A life well lived.

[Sohan Haidear @MSohanH]

Interesting read!

[Eyisha Zyer @eyishazyer]

Do you think your boss is scary?

Look at the brutal emails from the CEOs of Apple, Microsoft, Tesla and Facebook:

[Brooklin Nash @realBrookNash]

4 types of marketing, but with pancakes:

Brand marketing: “It’s home.”

Product marketing: “It’s an industry-leading syrup delivery system.”

Content marketing: “What’s the difference between pancakes and waffles?”

Demand gen: “Just eat it. EAT IT.”

[Sohan Haidear @MSohanH]

A good thought to start the morning with!