Michael Steinbach

Founder of Zolia, the free AI app and CRM for Dubai real estate. Real estate operator since 2014 | UAE Advertiser Permit 5929059

[Michael Steinbach @MSteinbachX]

@akarsastudio Ok thanks

[Michael Steinbach @MSteinbachX]

Dubai real estate doesn't have a lead problem. It has a memory problem.

The second viewing a client asked for. The commission a developer still owes. The tenant who renews in March.

Whoever remembers wins the deal.

What do you forget most?

[Michael Steinbach @MSteinbachX]

Buyers in Dubai negotiate the price for weeks. Then they live with the service charge for years.

2026 budgets: median AED 15.25 per sq ft, +1.8% on 2025.

On a 750 sq ft flat that's about AED 11,400 a year, before anything else.

[Michael Steinbach @MSteinbachX]

@akarsastudio This one you can see when we have the release :)

[Michael Steinbach @MSteinbachX]

AI agents are fast, and their mistakes sound confident.

That's why every figure in Zolia's reports links to its source and data date. The AI explains numbers. It doesn't produce its own.

Would you trust an AI number without a source?

[Michael Steinbach @MSteinbachX]

@akarsastudio It is intelligent and builds but not randomly. There is a specific system behind it to keep it accurate

[Michael Steinbach @MSteinbachX]

When I was known for trading, I got regular offers to promote projects for money.

I said no to the ones that would have sold my name.

Reputation compounds slower than money, and lasts longer.

Ever turned down easy money?

[Michael Steinbach @MSteinbachX]

Dubai's development pipeline on 28 Oct: 1,786 projects, 441,334 units. Active projects are a median 26.3% complete.

Off-plan buyers will ask about handover dates for years.

Would you buy off-plan today?

[Michael Steinbach @MSteinbachX]

@RightsHold Yes. This is how out agents work

[Michael Steinbach @MSteinbachX]

Hot take: an AI agent that can't be stopped shouldn't be allowed to start.

Before I ask what it can do, I ask: who's responsible, what's its budget, where's the stop button?

Agree?

[Michael Steinbach @MSteinbachX]

The September numbers, from Dubai's open data: https://t.co/HJKgU81as0

[Michael Steinbach @MSteinbachX]

Dubai mortgages per 100 sales: 18.0 a year ago, 33.8 in September.

Looks like a borrowing boom. Mostly it is sales down 43.4%. Mortgages rose 6.5%.

Which Dubai number gets misread most?

[Michael Steinbach @MSteinbachX]

Before you joined your office, did anyone explain what happens to your leads and commission if you leave?

[Michael Steinbach @MSteinbachX]

AI won't take the broker's job. It will take the broker's admin.

The 2 a.m. follow-up, the document chase, the renewal reminder. The relationship stays human.

Agree or disagree?

[Michael Steinbach @MSteinbachX]

Busiest lease area in Dubai, week to 1 Nov: Business Bay, 958 starts at a median AED 85,000. JVC: 786 at AED 60,000 (provisional).

Two tenant pools, one city.

Which would you rather own in?

[Michael Steinbach @MSteinbachX]

Unpopular opinion: features are the least important part of a CRM.

What matters is whether the data is right when the client calls. Most CRMs fail right there.

Features or clean data: which would you pick?

[Michael Steinbach @MSteinbachX]

@RightsHold True. Agent should not have control about his own boundaries

[Michael Steinbach @MSteinbachX]

@Kkhookyou Correct

[Michael Steinbach @MSteinbachX]

@TeknomadHQ We will see.

[Michael Steinbach @MSteinbachX]

Meta just bought Conductor, an app that runs several AI coding agents at once.

The bottleneck moved. Code is cheap. Trusting what agents hand back isn't.

I build Zolia with coding agents daily. My time goes into rules and sign-offs.

One person, five agents. What's the job now?

[Michael Steinbach @MSteinbachX]

@TeknomadHQ Yeah. This is a basic automation.

[Michael Steinbach @MSteinbachX]

93.6% of Dubai leases that started in the four weeks to 1 November run exactly 12 months.

Every tenant comes back a year later. Most offices treat that as admin. I'd treat it as the pipeline.

Admin or pipeline?

[Michael Steinbach @MSteinbachX]

@TeknomadHQ Great. Will do so