Miles West

INDEPENDENT STRATEGY CONSULTANT with the creative chops and branding expertise to get the job done. Depth in both digital and traditional marketing.

[Miles West @MWStrategy]

Clean air. https://t.co/Y7SeFZXVua

[Miles West @MWStrategy]

Great read for anyone interested in 1:1 marketing at scale. "Every CMO’s success will hinge upon achieving that next level of hyper-personalization and playing a leading role in the #DTC revolution." @Merkle @Merkle_David https://t.co/7UxbNM8TJx

[Miles West @MWStrategy]

This is simply the best approach to analytics, data visualization and attribution I've seen. Will be a great webinar. Learn how to better interact with your #data and draw insights on a whole new level to feel much more confident about your #data-driven... https://t.co/7NjRq3JFts

[Miles West @MWStrategy]

Research shows that the migration of #healthcare professionals (#HCPs) from initial touch to progressively increasing levels of engagement leads to defined levels of Rx activity. Learn more from @Merkle's @HobieKent and Jane Portman here and at their... https://t.co/1z7MgT2SPJ

[Miles West @MWStrategy]

A new #Colorado law requires that #pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through email or third-party messaging. @Merkle's @HobieKent shares more: https://t.co/GQLbqknYsT

[Miles West @MWStrategy]

New Haven Line. Police activity at Mamaroneck station? What’s going on? #metronorth

[Miles West @MWStrategy]

Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: https://t.co/agOCcFNrgK

[Miles West @MWStrategy]

Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: https://t.co/Znsct9yBYU

[Miles West @MWStrategy]

One of the best pieces I've seen on the realities of implementing personalization. https://t.co/ESkw4JXaxI

[Miles West @MWStrategy]

Audio is the "red thread" that ties everything they do together...Love the digital branding and partnership approach to innovation. https://t.co/R3YQ9dWIj4

[Miles West @MWStrategy]

@Merkle https://t.co/vaWVq7BM2i

[Miles West @MWStrategy]

More email, fewer pharma websites. These stats are always interesting...especially if we can dig in and understand the "why" behind preferences. #strategy #email https://t.co/ujGiS8bguE

[Miles West @MWStrategy]

Need to keep up with customer's expectations #tech #strategy #future https://t.co/QnDPxeAOtP

[Miles West @MWStrategy]

Great piece by Vince Parry #branding #strategy https://t.co/ILeXrMaFLI

[Miles West @MWStrategy]

Nice piece on UX. https://t.co/14R59tAwBP

[Miles West @MWStrategy]

Love the idea of getting back to "courting tactics" that build trust over time. Nice analogy here and well written.

[Miles West @MWStrategy]

Well said! Health clients are also challenged with creating the volume of relevant content needed for true people based marketing. We could also do a better job of measuring brand loyalty when that's a true goal. https://t.co/XFkP1ZPPrE

[Miles West @MWStrategy]

Here's to being more relevant and timely! https://t.co/PtYuesFUyX

[Miles West @MWStrategy]

I've always hated the phrase "you'll know it when you see it" #CX @Merkle @enicholson #personalization https://t.co/UOtpUfafuM