Maayan Levy

CEO & Co-Founder at @get_brew

Strategic Insights | Business Transformation | Create impact by driving #ShareofMind | #MeasuretheUnmeasurable

[Maayan Levy @Maayanlevy]

As we near the end of 2022, #CMOs are starting to plan their marketing strategy for 2023.

Strategy planning can be a daunting and painful process, as CMOs battle their company over budgets. But it doesn’t have to be like that.

[Michael Eisenberg @mikeeisenberg]

Day #3 - Second Set of Thoughts on Unfolding Situation in Israel.

First, Noni, the son of my former entrepreneur and the former Minister of Science and Technology Izhar Shay, was killed late last night. Our hearts are broken for Izhar and his family and for other families that have been destroyed by barbaric Hamas murderers, rapists and kidnappers. May his and others’ memories be a blessing and give us strength to keep fighting for life, for liberty and for a safe homeland. In their death, these brave young people have commanded us to steadfastly pursue life.

In yesterday's post, I wrote "Israel is the most resilient and strongest civil society in the world. This is what gives life meaning. It tells you who Israel is. People committed to each other. We are our brothers' keeper.”

Today I want to tell you about Israel's civic society. For much of the last two days many people have been coordinating between massive civilian efforts and government. Hundreds of former soldiers ("Brothers in Arms") brought their jeeps and weapons to the South of Israel, coordinating over whatsapp groups and command centers they set up in the South of Israel, have bravely saved tens if not hundreds of families who were under fire by Hamas terrorists in the communities and Kibbutzes in a ten kilometer radius outside of Gaza.

Some of my entrepreneurs opened a forward command center to coordinate locating the people who were trapped, made sure the army said it was safe enough to enter and coordinated with brave jeep owners who went to rescue the families. One of our entrepreneurs has worked around the clock since early Saturday morning on his phone and laptop and literally saved tens of lives by identifying people trapped in their homes or left bleeding in fields, coordinating efforts to rescue them. Another built an app to enable civilians to reporting and confirm incidents and local needs.

You cannot find a flight back to Israel in the last two days because those Israelis who serve in reserve duty are rushing to get back. Ordinary people, reservists, are leaving their jobs, rushing to get back and fight for freedom. Fight for life. Fight for good. People have rented private planes from London and elsewhere to fly reservists back since most foreign airlines have cancelled all flights. As Tal Heinrich wrote, that is what happens “when duty calls” and there is no population that duty calls to more than Israelis and particularly former Israeli soldiers.

Tonight I went to visit one of my sons who is now at an army base waiting for instructions. When I arrived I could not believe my eyes: for as far as my eyes could see and more, there were cars parked on both sides of the road and on both sides of the center divide. When I asked my son whose cars they were, I learned it was reservists who had been called up, parked their cars on the road on Saturday and arrived at the base. We drove the length of the parked cars: It extended for four kilometers.

The scene outside the base was wild. It was 1045PM. There were restauranteurs who pitched tents, to serve food they brought for soldiers. It felt like every mother and sister in the country was walking in with cooked food. Endless numbers of of people walked around with aluminum tins filled with food. There were young girls in long skirts walking around handing out extra pairs of socks, towels, toiletries, Red Bull and other military supplies that they brought for our soldiers. As we prepared to leave, a flatbed truck pulled up with a massive amount more supplies (Picture below). These were all civilian volunteer efforts. Most of it organized over whatsapps and on Google forms and Sheets.

See the videos in the tweets below from Beer Sheba where Roni Flamer and Lev Echad (One Heart) volunteers are working through the night to get supplies for civilians affected by the barbarism and first responders in the cities and towns. Civilians bought ceramic vests for soldiers and first responders, headlamps, knee pads, drones and endless supplies of clothing, food, toiletries, bedding and more to those who have been chased from their homes and living in temporary shelter or other people’s homes. My 17 year old nephew is running a WhatsApp group of 1000 high school kids collecting food and toys for the families who have been forced from their homes. My son and son in law drove 6 hours today to pick up and deliver supplies to soldiers and first responders. My younger daughters and their friends joined WhatsApp groups for babysitters because so many men have been called up, school has been cancelled and mothers need help with kids. There are groups of doctors and nurses, people with jeeps and drones, software engineers that are building tools to report issues and verify information to reduce the fog of war, hell and uncertainty that many families are living through now since their loved ones are unaccounted for. Yesterday, the Shomer Hachadash received a request for people who know how to milk cows since those that run the barns have been called up. Teenagers are volunteering to milk cows over the coming days around the country because we need to keep the shelves stocked.

This tells a larger story, one I have written about in some of my books. Governments have 20th century operating systems. Citizens have 21st century operating systems. Governments run at the rate of the pony express and maybe Windows 95. Civilians and business today run agile and much much faster. Civic self organization is power and prosperity. It is also Joie de Vivre. Governments inability to address many of our challenges is because their OS is outdated. However, in many countries, civilian society is apathetic. Not in Israel. We are a mobilized and vibrant civic society. If you followed the Judicial reform process and protests, you saw it (on both sides) in spades and now it is on full display at war time. Ministers and Ministries, Secretaries and government offices are struggling globally.

Winning 21st century countries will be defined by civic involvement, civilian populations mobilized for good, motivated to create a better society, triggered to empower their fellow through fast advancing technology and human empathy. Civilian armies that bring people together to fight shoulder to shoulder to protect the ideals and people that are dear to us are critical for esprit de corps, for binding society and inspiring calls to action. It can be very messy but it is meaningful and more impactful. It is a significant and meaningful change. This means that much activity traditionally the purview of government will become more distributed. Centralization is crumbling in many ways. Agility and motivated civilians are winning. Those societies with motivated and activist populations, those that value life and are willing to sacrifice for it, will win over the next decades. Those societies with a will to live, to contribute, to build a better future for children and grandchildren will do whatever it takes. Israel has those essential components and we are motivated. With God's help, a motivated inspiring population and an incredibly strong and resilient civil society, we will win and beat back the barbarians at our gates and in some of your streets and then we will get back to building a better 21st century society.

[Maayan Levy @Maayanlevy]

@mikeeisenberg יש עוד משהו שאני חושב שלא מדברים עליו מספיק. כשפיקדתי על קורסי תכנות בממר״ם פיתחנו תוכנית לחרדים. לא חוזרים בתשובה, בחורי ישיבות ליטאים. הלקח המשמעותי שלי - לעבוד, לא לדבר. בשקט. כותרות ויח״צ שוברים תהליכים. חייבים לעבוד עם הרבנים לאט לתוצאות. על הקורס הראשון והשני פיקדו קצינות..

[The Verge @verge]

Pretty sure Google is focusing on AI at this year’s I/O. #GoogleIO

[Maayan Levy @Maayanlevy]

No doubt.
The only question is weather this is a temporary limitation or if promoting/English is the new programming language.

[Mckay Wrigley @mckaywrigley]

I 100% disagree with the take that prompt engineering doesn’t matter.

Better instructions = better results.

“I need a landing page like Stripe” gets you a much better result than “I need a landing page.”

LLM output mirrors the quality of instructions - just like real life.

[Logan Kilpatrick @OfficialLoganK]

Despite what you see here on Twitter and all the hype, GPT-5 is not being trained right now, nor will it be for some time.

GPT-4 took 6 months post training to ensure a safe and aligned model. This is likely to increase for future models.

TLDR; focus on GPT-4!

[Brew @get_brew]

Who's in Vegas? If you're attending @FintechMeetup this week, come say hello and meet our team to learn more about Brew! We also have a new Fintech Marketing Insight Report waiting for you 🙂💹
#fintechmeetup #fintechmarketing

[Maayan Levy @Maayanlevy]

Going to Vegas next week for Fintech Meetup?
Our team is there and would love to welcome you to our booth! 💱 🎰 🏆 https://t.co/I69bha8I5E

[Brew @get_brew]

We're thrilled to announce that Brew is attending #MoneyLIVE Summit, a top Payments & Banking event in London.

If you're attending, be sure to connect with one of our Brewsters with this link: https://t.co/MiW6g49awg

#MLSummit23

[Maayan Levy @Maayanlevy]

Using AI, we pull the most useful data for your marketing activity. With our product update, that system has become even more streamlined.
Now, you can toggle the settings to help you utilize specific data for specific goals, and reach them in a more efficient way.⬇️

[Brew @get_brew]

A Brew update!
We have made amazing updates that give you the freedom to self-serve and focus on the most relevant priorities. We’ve also made significant UI & UX improvements, to help you make the most out of your Brew account.
Learn more > https://t.co/22hdDPPrCV
#ProductUpdate

[Maayan Levy @Maayanlevy]

Excited for the first day of the B2B Marketing Expo event in London today! #B2BMarketing22 #ExCeLLondon

Send me a DM if you’re here and would like to meet

[Maayan Levy @Maayanlevy]

Looking forward to visiting London this week for the #B2BMarketing22 event.

If you’re planning to attend or happen to be in London this week - DM here and let’s meet up!

[B2B Marketing Live @B2BMarketingEX]

Only two days until #B2BMarketing22 and #MTEX22! Take this chance to mingle with industry peers as well as meet new with their innovative solutions. If you haven’t registered yet, don’t miss out the event of the year and register for free now>https://t.co/AtgGfmmg9y

[Maayan Levy @Maayanlevy]

I’m excited to be attending the B2B Marketing Expo event in London this week!

Looking forward to two days full of learning and networking.

If you’ll be at the event, feel free to shoot me a PM - I’d love to meet up.

#B2BMarketing22 #ExCeLLondon #Brew https://t.co/hFHoOUlLML

[Maayan Levy @Maayanlevy]

1️⃣ Looking at the data before starting new integrated campaigns

2️⃣ Aligning the team both on the data and the strategy so that all team members work towards a more well-rounded and well-founded decision-making process.

Read more here: https://t.co/eDkhowf1rr

[Maayan Levy @Maayanlevy]

Marketing analytics are not serving their real purpose.

At least not yet.

According to @gartner, executives make only 53% of their marketing decisions based on analytics. But, those same executives struggle to prove the value of their marketing strategies to their superiors.

[Maayan Levy @Maayanlevy]

However, getting stronger data analytics or better data accuracy alone won't influence decision-making in a more meaningful way.

So what will? @destinationcrm highlights 2 elements that I 100% agree with: Data & Alignment

[Maayan Levy @Maayanlevy]

Marketing analytics are not serving their real purpose. At least not yet.

According to Gartner, executives make only 53% of their marketing decisions based on analytics. But on the flip side of that, those same executives have a h…https://t.co/FLJG3GSvuO https://t.co/Z8pb9ngB13

[Maayan Levy @Maayanlevy]

I’ll be there too! If you’re at the event or happen to be in London next week - DM here and let’s meet up!

[Brew @get_brew]

It’s time to eliminate the guesswork for your marketing strategy!

Let's meet Face to Face at the B2B Marketing Expo on November 22-23 in London!
Contact us here to set up a meeting >> https://t.co/lTnY70pUbE

#MarketingStrategy #Marketing #B2BMarketing

[Maayan Levy @Maayanlevy]

@get_brew I’ll be there too! If you’re at the event or happen to be in London next week - DM here and let’s meet up!

[Maayan Levy @Maayanlevy]

Dive into this topic with a great read by @chrismoorman, Jana Soli, and Dennis Cardoso, via @harvardbiz

https://t.co/tSNFz7hhaB

#digitalmarketing #marketingmetrics

[Maayan Levy @Maayanlevy]

It’s no secret that most companies have begun to utilize digital marketing as a strong tool in their advertising arsenals.

And yet, according to the #TheCMOSurvey's February edition, 30% of marketers are reporting NO return on investment in the sector.

How do we close that gap?

[Maayan Levy @Maayanlevy]

But how can we do that practically? By leveraging first-party data.

One problem - that sort of technology is still being developed.

I consistently see this struggle coming up, and it's high time we address the problem head-on.