Mac Bishop

Founder @woolandprince and @wool_and

[Andrew Youderian @youderian]

"You checked a bag for a ONE DAY trip?!"

My boss exploded as he and the rest of our team left me stranded at baggage claim on my very first business trip.

One unlucky colleague stayed behind, forced to wait 30 minutes while I—still probably wearing the price tag on my brand-new JCPenney suit—struggled to hide my embarrassment.

That moment transformed me from a heavy packer into someone who's traveled the world for seven months with nothing but a 26-liter backpack.

Someone who's led four-day conferences with just a carry-on. And who gets a little obsessive about going uber-light.

I've even fallen in love with bikepacking—the ultimate test of minimalist travel. When everything you need must fit on your bike, you start doing things like cutting your toothbrush in half to save weight. (Yes, I realize this is not normal).

After years of refining my approach, here's what makes it into my everyday travel kit:

For work:
• A Macbook Air with a small 35 watt power charger
• A laptop stand (@theRoostStand) that elevates my laptop to eye level
• Wireless keyboard and trackpad
• @rodemics Wireless Pro 2 microphone for calls and professional recording
• AirPods Pro (worth every cent of their 90% markup)

For braving the elements:
Clothing follows one rule: wool whenever possible, ideally from @MacBishop4 via @WOOLandPRINCE:
• 2 short sleeve and 2 long sleeve shirts
• 4 pairs each of underwear and socks
• A pair of shorts and swim trunks
• 2 pairs of lightweight pants
• Puffy and rain jackets
• One versatile pair of tennis shoes

For staying fit:
Elastic resistance bands take up almost no space but provide endless workout possibilities. I like the set from Undersun Fitness.

For carrying it all:
My bag setup is simple but effective: a primary backpack (either the @minaal 35L or @theMysteryRanch Mission Rover 45L) plus a small shoulder bag for essentials on the plane.

My non-negotiable luxury item? A 12oz Carter mug from @FellowProducts. It's the perfect drink carrier that seals up but drinks like your favorite kitchen mug back home. Join @ecommercefuel and I’ll send you one for free in your welcome kit!

No affiliate links or shady stuff, just products I use and love.

What’s on your list that I missed?

(Picture is Annie and I with the carry-on bags for our RTW trip in 2011, apparently so long ago I could only find it in B&W.)

[Mac Bishop @MacBishop4]

@pmillegan Love the work you're doing. We're evaluating return & exchange platforms. Do any integrate with new customer accounts yet?

[Mac Bishop @MacBishop4]

@SendlaneCEO @Sendlane Awesome, thanks Shawn. We love the value Sendlane offers.

[Mac Bishop @MacBishop4]

@SendlaneCEO @Sendlane Hey Shawn, appreciate you getting on X and standing behind what you're building. Where can I find the Sendlane change log? I really liked your product portal (https://t.co/vZOF7lhzSw) but it doesn't appear to be receiving regular updates anymore. Thanks!

[Mac Bishop @MacBishop4]

The Shop Pay Installments pricing and method for receiving a market rate doesn't fit with Shopify's philosophy of offering outsized value, simple pricing, and transparent pricing.

[Mac Bishop @MacBishop4]

@harleyf Big fan and user of Shopify for 10+ years here. The recent price increase was justified and rolled out beautifully (lock in three years as the same price😘). Out of all our SaaS subscriptions, Shopify provides the most value to cost.

[Mac Bishop @MacBishop4]

I have one improvement suggestion for you though. The Shop Pay Installments pricing is not in line with market pricing. The only way to get market pricing is to go get a quote from the competitors and have Shopify price match.

[Mac Bishop @MacBishop4]

@QuickBooks What's going on with QBO Bill Pay? Any timeline on when we can give this a try.

[Mac Bishop @MacBishop4]

Do you prefer shopping with brands that run frequent promotions (vs brands that don’t)?

[Mac Bishop @MacBishop4]

If this sounds like something you're interested in, take a look at our Digital Marketing Manager job opportunity:
https://t.co/lETxxMhD3q

#ecommercemarketing
#ecommercebusiness
#DigitalMarketing

[Mac Bishop @MacBishop4]

We're looking to hire a digital marketer who wants to do things differently.
https://t.co/lETxxMhD3q

Here's how we think about marketing:

[Mac Bishop @MacBishop4]

D) We market with our values in mind: live simply, consume carefully, and do good. E) We could grow faster, but we're okay taking a slower road. We’re excited about sustainable, long-term growth. We’re bootstrapped and don’t have investors mandating growth for growth’s sake.

[wool& @wool_and]

We launched our traceable supply chain story today! Learn more about our family-owned farm in South Australia. Thanks @Woolmark for making this project happen.

https://t.co/GaPbEL9bbR

[Mac Bishop @MacBishop4]

@ZacharyCohn @WOOLandPRINCE Absolutely!

[Mac Bishop @MacBishop4]

@LinkedInHelp More fake wool&prince accounts that need to be deleted. Third time I've reported fake accounts to LinkedIn. Linkedin won't let me view the profile to flag them.

[Mac Bishop @MacBishop4]

@LinkedInHelp The fake account is still up a week after being reported...

[Mac Bishop @MacBishop4]

@LinkedInHelp can you help me take down this fake profile. Frustrating to have to "go public" with requests like this, but your internal response is too slow. https://t.co/dVvk0FRWsu

[Mac Bishop @MacBishop4]

@LinkedInHelp On Tuesday the 27th, multiple people in our organization flagged the account. As of today, the fake account still remains active...

[Mac Bishop @MacBishop4]

Thanks for the feature @AldenWicker. Wear more, wash less!