Mac

📈 Helping Ecom Brands Grow With Email & SMS
💰 £150M+ For Clients
💂Army Veteran | Family First

[Mac @MacMails]

We nearly doubled this brand's repeat order rate in 90 days and email wasn't the reason.

April: 28.3% of orders came from existing customers.

This month: 48.7%.

A 72% jump.

And this is the bit where I'm supposed to hand you some sexy email strategy that did it.

[Mac @MacMails]

I’ve been doing email marketing for over 5 years.

Since then I’ve seen many guys switch between cold email, crypto, ghostwriting, AI agencies.

And I wouldn’t trust a single one of them to deliver anything valuable.

Just saying.

[Mac @MacMails]

Don’t do this

[Christian @coldemailchris]

Never add Unsubscribe links to your emails

Use written opt-outs with a random keyword instead

Ex: “If you don’t want anymore emails from me, just reply ‘banana’ & I’ll stop.”

Tricks the spam filter into seeing more positive intent from your email replies vs seeing a bunch of ‘no’s.

[Mac @MacMails]

@CoachThisath I think so

[Mac @MacMails]

I’m seeing a lot of email agencies focus on trying to sell services to subscriptions brands now.

It’s like the ‘hot new thing’.

And when the loudest people focus on the hot new thing it’s a sign not to do that.

Do with that what you will.

[Mac @MacMails]

@SarahLevinger Absolute rarity. I’d do it myself for an obscene amount of money 😂

[Mac @MacMails]

@katiivey $3 lead magnet, then upsell a $37 mini course, then upsell coaching.

[Mac @MacMails]

@JoeWelstead Tracking so bad we have to vibe code our own reporting tools 😂

[Mac @MacMails]

@EdLatimore @OneJKMolina @danielfazio It was at the time I started growing my other twitter account. The bars in the templates were unrivalled.

Great times!

[Mac @MacMails]

@ecomsamguy Do both

[Mac @MacMails]

@OneJKMolina @danielfazio They were! I’ve still got The Templates!!!

[Mac @MacMails]

Everyone’s an expert at something until they get humbled by it

Then they realise they’re really not

Stay humble

[Mac @MacMails]

@tannermullen Automated messaging initiates a conversation for us.

[Mac @MacMails]

@daniellgoldstei So accurate

[Mac @MacMails]

@iamshaanarora Are we going to use lead source (FB Ads) as a way to personalise here @iamshaanarora

[Mac @MacMails]

@JoeWelstead Is there even a good one out there?

[Mac @MacMails]

@adamtaylorl The value in this day and age in the agency space is to actually be able to discern what the data is telling you and bring some good ideas to the table.

Everything else is noise.

[Mac @MacMails]

@cbwritescopy It’s always middle aged white men that look like NPCs and offer nothing to society.