You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it.
—Steve Jobs delivers a masterclass on responding with dignity and grace
An absolutely unforgettable afternoon in New York at Apple Grand Central!
Huge thank you to @AliciaKeys for helping us kick off the #Apple50 celebrations. What a way to mark 50 years, and we're just getting started!