Macey Mullins

[Macey Mullins @MaceyMullins]

@MathewR68193133 @MAR4233_FSU I also think this is a great example of good Twitter marketing on Dunkin’s behalf. Using video content is a great way to attract attention & keep consumers engaged on a heavily text-based platform, & they do a good job of promoting their holiday products in an entertaining manner

[Macey Mullins @MaceyMullins]

@AlaniVerges @MAR4233_FSU I agree that by using their own hashtag Stranger Things is able to encourage follower engagement on Twitter, which is great for awareness. The organic nature of this post also allows ST to continuously market their show without coming across as “trying too hard” to gain attention

[Macey Mullins @MaceyMullins]

With this post, DSC utilizes humor & meme trends to attract audience attention while simultaneously building brand/product awareness, which is a great marketing tactic. This tweet allows them to advertise their products using a funny, yet nonchalant, approach. @MAR4233_FSU

[Dollar Shave Club @DollarShaveClub]

🕊️🦉The DSC lineup as birds: a thread 🐦🦜
Daily Face Moisturizer / Burrowing owl

[Macey Mullins @MaceyMullins]

@AlaniVerges @MAR4233_FSU When fans interact with a brand they really enjoy, they want to feel as if they’re talking to a friend, not a corporation. This makes Euphoria’s casual approach to marketing and fan interaction highly effective, because it encourages a relationship between fans and the show.

[Macey Mullins @MaceyMullins]

@Gabbynicole81 @MAR4233_FSU This is certainly an effective strategy to use to encourage fans to watch the show. For those who have yet to watch OBX, this is a great way to peak their interest, and for already existing fans, it’s a great way to sustain interest in the show as we await season 2’s release.

[Macey Mullins @MaceyMullins]

NBC uses its official Superstore account to advertise its new show, Weakest Link, through a short video that “roasts” Justine. How is it advantageous for NBC to use the social media of one of its existing shows with an established fan base to advertise a new show? @MAR4233_FSU

[Superstore @NBCSuperstore]

"Give that vino to me-no!" 😬 Don't miss the premiere of @NBCWeakestLink, tomorrow at 8/7c on @NBC.

[Macey Mullins @MaceyMullins]

By posting humorous polls that directly relate to their product offering, DiGiorno is urging customers to engage with their platform. They utilized the interactive poll feature that Twitter provides to directly communicate with/receive feedback from their followers. @MAR4233_FSU

[DiGiorno @DiGiorno]

How are we cutting our pizza in 2020?