OxIsaac

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the “metric pyramid”

base: vanity metrics (followers, likes)
middle: performance metrics (CTR, retention)
top: outcome metrics (revenue, user growth, loyalty)

friendly reminder: if your team’s celebrating the base, your strategy’s upside down.

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InfoFi might be in it's healing era rn...

everyone did the point-chasing thing.
was it fun? not really.
did it make sense? also not really.

so what shifted? this weeks newsletter breaks it down 👇

https://t.co/fsS8zosEXJ

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not sure who needs to hear this…
but if your “community” disappears when rewards stop,
you built a faucet, not a following.

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✔️ 7000%+ mindshare growth
✔️ $35M+ in TVL
✔️ 15x total TVL increase
✔️ $9M referred capital
✔️ $5M direct deposits

@almanak basically turned attention into $35M+ in TVL in capital with the 1st ever ACM/capital mindshare campaign

how did it go down? 👇
https://t.co/YvLcWhmVTS

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every bad campaign is just a data gap in disguise.

you didn’t “flop.”
you just didn’t know why.

you pay the blind spot tax every time you ignore:

- who’s engaging (not how many)
- what converts (not what trends)
- where attention flows (not where it starts)

data = tax refund

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cookie launchpad powered by @legiondotcc is live!

snappers and $COOKIE stakers you're in luck....

merit-based allocations just became a thing 😮‍💨

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2 metrics are running ct right now:
→ mindshare
→ capital mindshare

but like… what do these actually mean?

broke it down for you 👇
https://t.co/SlFhqRgH9f

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psa: you don’t need a rebrand.

you need to read your metrics.

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✔ 50K+ organic posts
✔ 53M+ impressions
✔ 8K+ creators actively posting
✔ #3 global mindshare on CT

cookie snaps campaign did what for @JoinSapien???

receipts, as always 🫳

https://t.co/hLGf7iTOu9

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good campaigns are planned.
great ones are discovered in analytics at 3 a.m.

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social isn’t about performance anymore.
it’s about participation.

the strongest brands today are the ones shaped by their communities.

this week’s newsletter dissects the shift 👇

https://t.co/Q20xMqVpOg

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pull this info plus the “should I even collab with them?” data via kol intelligence → https://t.co/gvpHVHPZFb

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case: we’re launching a privacy-focused product, so “le cmo” has requested a roaster of genuine kols.
her brief: “kols we onboard can’t be “influencers” with audiences made of bots, cousins, and people who follow 9K accounts. we needed actual data, not a “trust me bro” vibe check”

challenge: getting the intel on 👇
→ who and what is the kol mentioning?
→ who is actually engaging with the kol’s content?
→ are those people aligned with a privacy narrative? are they loyal? smart? returning?

solution: pull the receipts via kol intelligence 👇
→ accounts the KOL frequently mentions
→ their top smart engagers
→ their engager quality: loyal, returning, new, or farmy
this gives:
✔ a clear picture of their real community
✔ confidence that their audience matches the privacy mission
✔ the ability to filter out kols with misaligned or low-quality engagement
✔ higher accuracy when predicting collab results

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✓ 20K% mindshare growth
✓ 10K+ new creators onboarded
✓ 157M+ impressions
✓ 4.6M engagements

how’d @vooi_io cook this hard?

capital mindshare campaign might have had smth to do with it…. story time 👇

https://t.co/L7der5oZ2r

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there’s an acquisition cost.
there’s a retention cost.

and then there’s the cost of not knowing the difference and it’s the most expensive one….

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while the world is busy sprinting through malls for discounts they’ll forget by monday…

creators and crypto projects are leaving real upside on the table. this weeks newsletter breaks it down ����

https://t.co/6AePx9RXzR

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friendly reminder:
“we think” is not a strategy.
“we checked” is.

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so you’re running a kol campaign…
they fired off one post and dipped?
cute. very 2020-core. we’ve evolved since then.

these days, a single post is just the starting point now.
the real impact shows up in the RTs, QTs, and replies.

that’s where you find out who’s actually into your campaign vs. who’s simply just completing the deliverable.

tracking RTs, QTs, and replies helps you understand:
→ who’s starting real conversations
→ who’s maintaining engagement
→ who’s offering genuine advocacy, not just fulfilling a requirement
→ who’s helping your campaign feel engaged rather than transactional

so yeah, check the receipts with kol intelligence
our latest version lets you set “RT/QT/Reply” as deliverables → https://t.co/c3dLSNWv1F

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marketoors, what's your biggest L of 2025? 👀

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you know what’s crazy?
people will spend $100K on ads
but won’t spend 10 minutes checking who actually came through.

wild hobby. we know.