Madhive

CTV made for local

[Madhive @madhivetech]

📈 According to our latest survey, local advertisers are maturing. Is your team prepared to meet their demands?

🔍 Get a deeper look at what local advertisers want: https://t.co/WNF2xfbylq

[Madhive @madhivetech]

🏈 Live sports on CTV are a game-changer for advertisers, offering highly engaged audiences and increased ad recall.

Learn how to leverage this trend by prioritizing reach over excessive targeting and aligning your brand with the sport here: https://t.co/ZU4X8uxVsd

[Madhive @madhivetech]

🚀 Local media is undergoing a transformation and our President Jim Wilson, shares how Madhive is equipping advertisers with tools to leverage their campaigns.

Check out Jim's conversation with James Kotecki inside the C Space Studio at #CES2025 here: https://t.co/a6dFESEqSo

[Madhive @madhivetech]

Have you heard the news? 📰 Madhive has been named one of BuiltIn's 2025 Best Places to Work in New York and the U.S. for Midsize Companies! 🎉

And the best part? We're hiring!

Explore our open positions here: https://t.co/XS9wLIblfZ

[Madhive @madhivetech]

To address the challenge of optimizing top-of-funnel CTV campaigns, Madhive and Lifebrands partnered to test Lookalike+, an AI-driven tool currently in development.

Read more here: https://t.co/i9QtEJJZgp

[Madhive @madhivetech]

When a large state university partnered with Madhive to boost visibility, the results spoke for themselves:
📥 130 application submissions
🔎 756 information requests
📈 11M+ impressions

Read more here: https://t.co/1hbpCQFZze

[IAB Tech Lab @IABTechLab]

As buyers and sellers think about loss of signal in other channels, what does that mean for identity in Advanced TV? Find out next from @AlliantData’s Suvadip Choudhury, @ID5_io’s Davide Rosamilia, @madhivetech’s Darien Ford, and @GroupMWorldwide’s Eileen Elsner!

[IAB Tech Lab @IABTechLab]

Since there are 20 ways to identify on CTV there is flexibility but also complexity. Solutions discussed with @AlliantData’s Suvadip Choudhury, @ID5_io’s Davide Rosamilia, @madhivetech’s Darien Ford, and @GroupMWorldwide’s Eileen Elsner at #IWantMyCTV!

[Madhive @madhivetech]

A new "Beyond the numbers" episode just dropped! And we're talking with Stephen Master, Managing Director at GTCR, about how to find a $50B adtech opportunity.

🎧 Click here to get the insights: https://t.co/gvv4DzTqAD

#AdTech #MediaFinance #Podcast

[Madhive @madhivetech]

The most rewarding part of our recent AI test: bringing the model to our clients.

The results?
📈 3.5x more homepage visits
🚘 1.3x more vehicle comparisons

Read more here: https://t.co/yq80lVih3a
#AI #CTV #AdTech #SMBMarketing #Innovation

[Madhive @madhivetech]

Our AI test is all about small businesses getting big results.
Curious how? Dive into the full story here: https://t.co/I38ExfOOCu

#AI #CTV #AdTech #SMBMarketing #Innovation

[Madhive @madhivetech]

At Madhive, our mission has always been deeply intertwined with the communities we serve, which is why we proudly support RIVER FUND, a grassroots organization dedicated to empowering people to move beyond the lines of poverty.

Read more here: https://t.co/Qx1ko9B0ZN

[Madhive @madhivetech]

We've been tracking impressions for political CTV ad campaigns on the Madhive platform and found:
📊 74% of presidential CTV ads are focused on just three key states—Michigan, Pennsylvania, and North Carolina.
Learn more in our latest Political Pulse here: https://t.co/nOs3toGlUN

[Madhive @madhivetech]

Our VP of Sales Operations, Clelia Zattoni, spoke on the DanAds' panel this afternoon discussing data-driven advertising alongside industry experts. They dove into the future of CTV and addressable advertising to explain the complexities of the the evolving ad tech landscape.

[Madhive @madhivetech]

We’ve been training AI models to find high-fit households that are ready to buy, so brands can spend their money efficiently.

Read the recap of our tests to see how CPA dropped, and impressions soared 📈 here: https://t.co/ngNtrA29Wu

[Madhive @madhivetech]

Tomorrow, our President Jim Wilson, will be speaking on the "Disrupting the Media Mix: Generative AI & CTV" panel at the BWG Strategy Tech & Media Conference.

Don't miss it here: https://t.co/ukxU1gHcuJ

[Madhive @madhivetech]

Accelerate auto advertising with CTV 🚗

A local auto dealership partnered with Madhive to assess the effectiveness of their CTV campaign.

In the first half of 2024 they achieved 472 in-store visitors, 2.7M+ impressions and 97.8% VCR.

Learn more here: https://t.co/mItH777uxJ

[Madhive @madhivetech]

🔥 Political CTV ad spend is ramping up! Our VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds."
Read here: https://t.co/hNJYsvDOnp

[Madhive @madhivetech]

🔥 Political ad campaigns are heating up.

📊 Our May CTV insights reveal impressions jumped by 54% MoM. Expect more spikes around the primaries and discover how the trends are shaping up for election season.

Read more in our Political Pulse here: https://t.co/lQDVHzQoOo

[Madhive @madhivetech]

Another @Cannes_Lions festival in the books 📚. It was a week filled with innovative activations and thought provoking panels🌟.

Discover our festival highlights and get an exclusive first look at our new content series here: https://t.co/Q36LYKo104