IAB Tech Lab

IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem

[IAB Tech Lab @IABTechLab]

In privacy we trust, but in the Privacy Lab, we test! Join #IABTechLab’s Rowena Lam and IAB Europe’s Lucio Gagliardi this Wednesday to learn about PETs, how they work, and how the free Privacy Lab tool can help you assess them for real-world use cases: https://t.co/XZaiTnhhvd

[IAB Tech Lab @IABTechLab]

That’s a wrap on #TechLabSummit! Thanks you to our sponsors: @KERV_ai, @meta, @optable_co, @Permutive, @TheTradeDesk, @CoactiveAI, @Didomi_io, @ethyca, @fastly, @ID5_io, @LiveRamp, Mobian, @weareogury, Supertab, Zeroma, @adops, @arcspan, @SecureWithHUMAN, @Lemma_DOOH, & Veylan!

[IAB Tech Lab @IABTechLab]

Closing #TechLabSummit with one more agency! @wppmedia’s Lauren Wetzel joins #IABTechLab CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing.

[IAB Tech Lab @IABTechLab]

We can’t forget about privacy! @Didomi_io’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. #TechLabSummit

[IAB Tech Lab @IABTechLab]

At #TechLabSummit @Snowflake’s Eric Batscha and @dentsuUSA’s Rebekah Shalit discuss how 20–30% of client teams’ time is spent just setting up campaigns, which is why automating this process will help reclaim time for strategic work

[IAB Tech Lab @IABTechLab]

49% of @fastly’s traffic is bots, and Simon Wistow explains how we’re moving to a bot-first web. People Inc.’s Lindsay Van Kirk also took the stage at #TechLabSummit to talk about how, after moving from a blocklist to an allowlist, they are now blocking up to 30K bots a day!

[IAB Tech Lab @IABTechLab]

Supertab’s Joseph Varvara explains how agents consume 500x more tokens and publishers are frustrated with AI scraping content, but now they can take control of their own destiny with infrastructure (CoMP can help!) https://t.co/5OodGBAiu5

[IAB Tech Lab @IABTechLab]

Publishers are rethinking and innovating the advertising experience, and those that do are winning. @INMAorg’s Gabriel Dorosz gets into the nitty-gritty of how AI is decimating news publisher traffic while also being used throughout publishing #TechLabSummit

[IAB Tech Lab @IABTechLab]

Thanks to @SecureWithHUMAN for the tasty ice cream break this afternoon at #TechLabSummit!

[IAB Tech Lab @IABTechLab]

Ben Hovaness from @OMD_USA joins #IABTechLab CEO Anthony Katsur for a conversation around the Programmatic Governance Council (PCG) and how a thriving open web is in everyone’s best interest. Join the PCG today: https://t.co/sxrBzQQT7w

[IAB Tech Lab @IABTechLab]

How does identity work in an agentic world? @ID5_io’s Mathieu Roche shows how reconciling agents and humans adds complexity to something already not so simple! @weareogury’s Adam Pyett, Zeroma’s Will Oatley, and #IABTechLab’s Rowena Lam join the discussion on identity challenges

[IAB Tech Lab @IABTechLab]

Agentic Audiences aims to be the standard for data and connectivity, and we’re excited to have @LiveRamp’s Christian Carlsson at #TechLabSummit to break this down! This is live, so get testing today! https://t.co/ihkP5ML1QX

[IAB Tech Lab @IABTechLab]

#IABTechLab CEO Anthony Katsur sits down with @KERV_ai’s Marika Roque to discuss the massive amounts of data that overwhelm most teams and companies, but agentic AI democratizes this data and makes it usable.

[IAB Tech Lab @IABTechLab]

Accurate AI = accurate information! At #TechLabSummit, Jessica Chan from @perplexity_ai shared how AI models are constantly changing depending on the job requirements. Errors not only cause confusion but also erode trust, and trust is earned through transparency

[IAB Tech Lab @IABTechLab]

Did you agree or disagree with @ethyca’s hot takes on AI and privacy infrastructure? Ethan Lo and #IABTechLab’s Rowena Lam talked about how fulfilling privacy obligations can actually improve AI outputs and how, by using PETs, you can anonymize data enough to help AI learn more

[IAB Tech Lab @IABTechLab]

Turns out about 50% of the industry isn't building an agentic solution, 30% are building internally, and ONLY 15% are partnering with a vendor. At #TechLabSummit, @optable_co’s John Rosendahl and Andy Sharkey dove into how publisher's and buy side's concerns

[IAB Tech Lab @IABTechLab]

.@CoactiveAI’s Will Gaviria Rojas, @nvidia’s Matt Groshong, Research Measurement Technologies’s Bill Harvey, and Peconic Advisory Group’s Noah Levine dig into how vector embeddings can take human behavior and make it understandable from a machine point of view.

[IAB Tech Lab @IABTechLab]

#TechLabSummit brings everyone together! @optable_co’s Bosko Milekic sat down with @PubMatic’s Nishant Khatri, @unity’s Scott Menzer, and @goodwaygroup’s Mike Wolk to discuss different perspectives on how they are making agents work for them

[IAB Tech Lab @IABTechLab]

Assistants give you answers, but agents actually act for you. @meta’s Artur Souza explains at #TechLabSummit how AI is already driving meaningful change in consumer behavior. While programmatic optimized how ads get placed, this agentic era is optimizing how customers are served.

[IAB Tech Lab @IABTechLab]

At #TechLabSummit, Mobian discussed how this creates risks for brands, including content being used without consent, misrepresenting their message, appearing alongside inappropriate content, & the rise of AI slop creating new challenges for how brands appear within that content.