IAB Tech Lab

IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem

[IAB Tech Lab @IABTechLab]

AI agents are only as smart as the data behind them. Discover how brands, publishers, and platforms are using LiveRamp's data collaboration infrastructure to power autonomous agents and drive superior marketing outcomes. Register today: https://t.co/Rb1D9NZRl8

[IAB Tech Lab @IABTechLab]

**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: https://t.co/zv0d1rdI18

#AgenticAdvertising #AAMP #OpenProposal

[IAB Tech Lab @IABTechLab]

CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: https://t.co/RkvMtq7E0R

[IAB Tech Lab @IABTechLab]

Container technology is transforming how ad tech enriches the bidstream, and ARTF Version 1 is already driving industry adoption! Join us to break down how ARTF elevates OpenRTB and reveal what is on the horizon for Version 2. Register today: https://t.co/aDnM0YyHlK

[IAB Tech Lab @IABTechLab]

Ready to scale next-generation CTV ad formats without the technical headaches? At #IWantMyCTV on Nov 12 in NYC, learn how to seamlessly plan and implement emerging formats while bypassing common deployment gotchas from Index Exchange's Catherine Cho! https://t.co/nYGKdI184a

[IAB Tech Lab @IABTechLab]

Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now: https://t.co/6qTtIVzIzC

[IAB Tech Lab @IABTechLab]

We kicked off our October #AgenticBootcamp with Head of Agentic, Matthew Jacobs, discussing the future of AI-driven media buying and selling followed by Sigma Software's Bryan Szekely showing their upcoming AAMP donation including live demos of buyer & seller agent interactions.

[IAB Tech Lab @IABTechLab]

Streamlining your deal setup and boosting performance no longer has to be a tradeoff. In our explainer video, we explore how combining the Deals API for precise cross-platform deal terms with ARTF container technology for real-time bid enrichment: https://t.co/DsnLi382jA

[IAB Tech Lab @IABTechLab]

Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more: https://t.co/HK2hGipC7s

[IAB Tech Lab @IABTechLab]

The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world: https://t.co/hSwC4nnkZO

[IAB Tech Lab @IABTechLab]

Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks: https://t.co/tLtLu5yabb

[IAB Tech Lab @IABTechLab]

Join #IABTechLab's UK Agentic Bootcamp on Tuesday, 3 November! We'll break down the latest AAMP updates, deliver live demos of Buyer & Seller Agent SDKs, and show you how to deploy these protocols in your business! https://t.co/KFQ40UBYUu

[IAB Tech Lab @IABTechLab]

Agentic AI is the next frontier for programmatic media. Don't miss #IABTechLab CEO Anthony Katsur at the IAB Sweden's Programmatic Day 2026 on October 21 where he'll share how AAMP establishes open, trusted standards for AI-driven buyer and seller agents: https://t.co/wWgPllzrWb

[IAB Tech Lab @IABTechLab]

Join us at #IABTechLab's Agentic Bootcamp on October 21 in NYC, where Sigma Software will be showcasing a live UI demo for the AAMP Seller Agent alongside hands-on breakouts on the evolution of agentic ad tech. Space is limited to register now: https://t.co/NmiqIR9jVk

[IAB Tech Lab @IABTechLab]

In #IABTechLab’s upcoming webinar, you'll see a live demonstration of how Trusted Server recovers lost publisher signals and improves page efficiency along with a step-by-step guidance on implementation and tech integration on October 28. Sign up today: https://t.co/tWMkHbEFNY

[IAB Tech Lab @IABTechLab]

Cross-platform impression measurement for CTV is still harder than it should be. Vinod Panicker from Amazon Ads, joins us at #InternationalSummit on November 5 to look at how OM SDK can standardize impression measurement across streaming platforms: https://t.co/56NLYWLVlO

[IAB Tech Lab @IABTechLab]

Programmatic CTV offers endless data signals, but making sense of them remains a massive challenge. At #IWantMyCTV on Nov 12 Philo’s Kyle Turner will tackle how to tame massive data volumes so buyers can extract clear, actionable intelligence: https://t.co/OsUbQIvXxf

[IAB Tech Lab @IABTechLab]

Check out #IABTechLab's latest explainer video on our YouTube page breaking down how OpenProposal expands the AAMP framework across the entire RFP lifecycle to help buyers evaluate more options and sellers land on more briefs. Watch now: https://t.co/DjXjGDmcXv

[IAB Tech Lab @IABTechLab]

Going server-side is becoming essential for publisher success. Don't miss #IABTechLab's upcoming webinar on October 28 that will break down actionable implementation steps, signal restoration live demos, and integration strategies for tech partners: https://t.co/5sS0Fn4JoQ

[IAB Tech Lab @IABTechLab]

Programmatic CTV efficiency starts with shared accountability. OMG's Ben Hovaness will break down the practical application of these standards and share how establishing shared business norms helps drive effectiveness. Register now: https://t.co/d5R6I1mqK3