Top Tweets for #IABTechLab
Only 10 days until #IABTechLab's #InternationalSummit in London! Get ready for live technical demos and expert panels revealing how AI agents and autonomous decisioning are completely rewriting discovery, monetization, and addressability: https://t.co/ORNsMGubgR
Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now: https://t.co/6qTtIVzIzC
Join #IABTechLab's UK Agentic Bootcamp on Tuesday, 3 November! We'll break down the latest AAMP updates, deliver live demos of Buyer & Seller Agent SDKs, and show you how to deploy these protocols in your business! https://t.co/KFQ40UBYUu
Agentic AI is the next frontier for programmatic media. Don't miss #IABTechLab CEO Anthony Katsur at the IAB Sweden's Programmatic Day 2026 on October 21 where he'll share how AAMP establishes open, trusted standards for AI-driven buyer and seller agents: https://t.co/wWgPllzrWb
Cross-platform CTV measurement shouldn’t be a puzzle. At #IABTechLab’s #IWantMyCTV on November 12 in NYC, Amazon Ads’ Vinod Panicker and Jill Wittkopp will unpack how OM SDK standardizes impression measurement across streaming environments: https://t.co/ChK5IxSurO
Don’t miss the opportunity at #IABTechLab’s #InternationalSummit to sit down with Bertelsmann’s Achim Schlosser, Supertab’s Joseph Varvara, and Shailley Singh to talk about how CoMP can turn uncontrolled crawling into authorized, accountable access! https://t.co/ueri9rnUSD
#IABTechLab’s finalized Podcast Measurement Guidelines v2.3 bring greater clarity to how downloads, audiences, and ad delivery are measured across audio and video podcasts while reinforcing that a download is not the same as a confirmed play. Learn more: https://t.co/vyL88dYC5p
#IABTechLab’s Senior Director of Data and Privacy, Rowena Lam, and Trusted Server Architect Jason Evans kick off Trusted Server Developer Day! We’re ready for testing and excited to show publishers how they can start implementing Trusted Server today.
I’m incredibly excited to announce the next phase of the #IABTechLab’s agentic roadmap: AAMP 3.0 and OpenProposal.
The opportunity is simple: help more great publishers and ad products get considered and help agencies evaluate far more opportunities without adding more hours to the day.
Publishers have exceptional audiences and creative ad solutions that may never make it onto a media plan simply because planning teams can only evaluate so much. Agencies face the inverse problem: too many potentially relevant opportunities to reasonably review.
Agentic workflows can change that.
OpenProposal gives buyer and seller agents a common language to understand a campaign brief, share proposals, and evaluate how well those proposals fit.
For publishers: more opportunities to demonstrate why their audiences, inventory, and custom solutions belong on a media plan.
For agencies: the ability to evaluate more proposals, discover opportunities they might otherwise miss, and free their teams to focus on strategy and judgment.
And once a deal is agreed upon, AAMP already provides the rails to transact through Agentic Direct, Agentic Deals, Programmatic Guaranteed, and other workflows built on existing Tech Lab standards including OpenDirect, Deals API, and AdCOM.
OpenProposal connects agentic media planning to agentic buying and execution.
The potential: better matches between advertisers and publishers, more relevant advertising, and stronger campaign performance.
OpenProposal is open for public comment through October 22, 2026. Take a look and help us shape it: https://t.co/SHVV1ybrJs
Your input will directly help shape what the AAMP 3.0 buyer and seller agents can do.
#AgenticAdvertising #AAMP #OpenProposal #standards
#IABTechLab CEO Anthony Katsur will be speaking at BVDW’s Online Ad Summit on September 22! Join Tony as he explores how open standards and industry collaboration are shaping the future of Agentic Advertising in the AI era: https://t.co/Hk9IFMDWnd
San Francisco, we’re coming! Join #IABTechLab on Oct 13 for our West Coast Symposium, where we’ll dive into the technology shaping digital advertising, with technical demos, fireside chats, & more. Get your Early Bird ticket by Sept 14 for the best price: https://t.co/dvJQvIxCJZ
🎉 Join us in welcoming Sigma Software to the #IABTechLab Board of Directors and Katherine Tuluzova, CEO of Sigma Software, as our newest Board Member! We're excited to welcome Katherine's leadership and perspective as we continue shaping the future of the open internet together.
🎉 Join us in welcoming Sigma Software to the #IABTechLab Board of Directors and Katherine Tuluzova, CEO of Sigma Software, as our newest Board Member! We're excited to welcome Katherine's leadership and perspective as we continue shaping the future of the open internet together.
AAMP 2.3 is here! Be among the first to explore the latest updates tomorrow at #IABTechLab's upcoming webinar, Getting Enterprise Ready with AAMP 2.3 to discover the new enterprise-ready capabilities, hear directly from the experts behind the spec, & more: https://t.co/q80oVFK2jF
Missed or want to rewatch #IABTechLab’s webinar on the Prediction Economy presented by @Databricks? Learn how open data and AI are reshaping media and advertising and see live demos of agentic media buying, AI-powered ad sales, and more. Watch now: https://t.co/JQz7uOhPiU
🚨 Last chance to register! Join #IABTechLab and Databricks to explore how AI agents and open, interoperable data are reshaping the future with live demos of Agentic Media Buying & Selling, Agentic Ad Sales, and AI-powered predictive measurement: https://t.co/tl5OVkoPsA
Join #IABTechLab and @Databricks as we explore how AI, trusted data, and open standards are reshaping the future of media and advertising. Discover why the Prediction Economy is redefining value creation, see live demos of agentic media buying, and more: https://t.co/uELO10fdxa
We're excited to welcome Axeptio as an Official Partner of #IABTechLab’s International Summit where we'll bring the industry's brightest minds to London on November 5! Early Bird pricing is also live so register today: https://t.co/xYy5xuSQig
We're excited to have Databricks as an official partner of the #IABTechLab West Coast Symposium! Join us on October 13 in San Francisco for an afternoon of technical deep dives, live demos, & more from Agentic AI and CTV to the future of the ad tech stack: https://t.co/i4nsyZf56i
Join #IABTechLab for a webinar presented by Databricks and discover how the Prediction Economy is transforming media and advertising. Databricks will showcase live demos of autonomous agents buying and selling media, AI-powered ad sales workflows, & more: https://t.co/Ko5SNGor0k
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