Ad Tech Explained

Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below).

Primary author: @TreyTitone.

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AI shopping agents like Meta's Muse could reshape the way ads reach consumers, reducing touchpoints for retail media. In this week's Ad Tech Explained, we break down what this means for ad tech’s future.

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Pod bidding is streamlining video ad auctions, cutting QPS, and boosting efficiency for DSPs. Here’s why more platforms are adopting the standard.

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Can Transaction ID become the missing piece for cleaner CTV supply paths? Ad Tech Explained explores how it helps DSPs identify duplicate inventory, improve supply path optimization, and why challenges like metadata enrichment and inventory sharing are slowing broader adoption.

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Fox’s $22B acquisition of Roku is all about scale, identity, and data—not content. Here’s why the platform’s distribution-first strategy matters for CTV. Read the full explainer.

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Why is show-level data so hard to access in CTV ad buying? We break down the CTV data gap—and how new solutions bring clarity to programmatic TV.

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'Agentic' advertising spend could flow from buyers to publishers through two main pathways. We discuss both in our latest Ad Tech Explained.

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Trey Titone breaks down how proximity, intentional skill expansion, and public sharing shaped his 15-year ad tech career. Worth a read.

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This week's newsletter: https://t.co/drEdCOqfcj

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Less than a month after launching ads, ChatGPT has tapped Criteo as its first ad tech partner and may add The Trade Desk. The move shows OpenAI favoring partnerships to scale revenue and reduce risk for now, though an in house ads platform seems inevitable.

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This week's newsletter: https://t.co/w2nmCLKmlL

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Programmatic advertising is built upon standardization. But until recently, there was no standard for communicating live event information before an event occurred — until the Forecasting API.

Here’s what you need to know.

Read more below 👇

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This week's newsletter: https://t.co/f9FjoePi9r

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Marketers are stretched in more directions than ever, and relying on a single platform or closed ecosystem is a strategic risk. The Open Garden Framework offers a better path. Ad Tech Explained and AI Digital break down what it is, why it matters, and how brands apply it.

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This week's newsletter: https://t.co/epocek6jxi

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The Ad Tech Explained team developed this explainer, in partnership with @TritonDigital , to explore the current state of podcasting and what advertisers need to know about making the most of these high-value audiences.

Read more below 👇

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This week's newsletter: https://t.co/m65j7B2D6F

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Started in ad tech sales, but the real pull was the tech. I stopped waiting for the perfect title and focused on learning fast, being useful, and proving value through results.

Read more below 👇

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Read more in the latest Ad Tech Explained, sponsored by @Experian Marketing Services: https://t.co/gwP0MX3mIu

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Programmatic buying is tougher as signals fragment and privacy tightens. Programmatic curation pairs privacy-safe data with quality inventory in curated deals, reducing waste, boosting performance, and keeping control without relying on cookies or legacy targeting.