Paul Bannister

@WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.

[Paul Bannister @pbannist]

@douglauretano Multibid on every impression, net price data on wins, is my thought at least

[Paul Bannister @pbannist]

We've put forward a proposal around TIDs that we hope to have discussions around and create a win-win for buyers and sellers:
* Encrypted TIDs
* Decryption keys go to DSPs that:
1) Multi-bid into pub inventory
2) Provide net bid price data back to pubs
1/

[Paul Bannister @pbannist]

In addition, Raptive will be turning TIDs on.

We hope this proposal can spur conversation and clean up the ecosystem! Full article at:

https://t.co/CC0IDX8mKK

[Paul Bannister @pbannist]

@JudSpencer @HatesAdtech I'm not sure TBH of the exact mode right now but I assume that it is 1 TID per connection (e.g., magnite client vs magnite server would be different). which does allow for diagnosing issues intra-ssp-path, but not between them.. and obviously not across all. i need more info.

[Paul Bannister @pbannist]

@JudSpencer @HatesAdtech That's not the way it works now, but I think it's worth considering changing it to do that

[Paul Bannister @pbannist]

@JudSpencer @HatesAdtech It is possible to make it the same tid per ssp across connections..

[Paul Bannister @pbannist]

@EricTilbury_RTB @weareraptive Love to hear this! Thanks for sharing that we're performing for you!

[Paul Bannister @pbannist]

Net/net, content creators and marketers need to start adapting - now. Search trends are changing rapidly, and if you don't get ahead of the trends, you stand to lose ground quickly. 8/8

[Paul Bannister @pbannist]

OpenAI announced today that ChatGPT Search (fka SearchGPT) is fully available for everyone to use, without even needing a signup. https://t.co/19bRuyqDeg 1/

[Paul Bannister @pbannist]

Google has the most to lose right now as user behavior starts to shift. They're working hard on features like AI Overviews and new Gemini models, but you'd think Google would want allies, and it seems like they're just thumbing their nose at the market. 7/

[Paul Bannister @pbannist]

Also, 74.2% of all statistics are made up but I'm pretty sure this subs number is right.

[Paul Bannister @pbannist]

83.4% of subscriptions to news sites are from journalists on other sites.

[Paul Bannister @pbannist]

Best unintended CES branding so far was cured meats when we were talking about curation.

[Paul Bannister @pbannist]

@aripap Got it, clearly read all of that too fast. Will read the EU doc too.

[Paul Bannister @pbannist]

Just listened to @marketecture.tv 2025 predictions podcast and @aripaparo.com's prediction that Google is 100% going to announce divestiture of its adtech raises a lot of interesting questions and issues. I agree it's likely but I also think it will likely benefit Google. 1/

[Paul Bannister @pbannist]

@JustinCie @marketecture That's a potential remedy for the search trial, so still out there.