Madison Bennett

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A5: Getting too simple in how you define engagement. Does it really matter if they are coming onto your site once? Not really honestly. #flipmyfunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A4: This definitely depends on who it is you are going after. Going after a Coordinator title will be much faster that a person in the C-Suite to convert to that deeper level of engagement. #flipmyfunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A2: Terminus and Marketo. Using VisitorID data and Marketo tracking we can get very detailed in how we define what engagement looks like. #FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A1: First off, engagement needs to be defined and universally understood for your organization. A meaningful engagement needs to be something deeper than clicking a link however. We can track so much more than that with martech now. Get detailed and creative! #FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A6: You really need top to bottom alignment in to achieve true success. ABM is a cross functional collaborative effort. #FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A4: We go through a quarterly process of refreshing our target account lists.

[Madison Bennett @Maddog_Bennett]

@stephpatl @FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A2: Sales and Marketing need to have an agreement on what a target account looks like, then Marketing goes in and further expands on the list of accounts that match. #FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@FlipMyFunnel A1: Clearly defining your ICP with your sales counterparts should be the first step. Then using tech to further refine a list of companies that meet that criteria down. #FlipMyFunnel

[Madison Bennett @Maddog_Bennett]

@Terminus A4: Good data is really the key. Without it you could get a "bad apple in the bunch." #DF16 #ABMChat

[Madison Bennett @Maddog_Bennett]

@Terminus A3: The first step is to have an open mind about challenging the traditional methods. #DF16

[Madison Bennett @Maddog_Bennett]

#ABMChat Let's get the conversations started! https://t.co/7eXxS1505u

[Terminus @Terminus]

Alright #ABM heroes! Let's get this party started. Q1: How do you define account-based marketing? Please answer with A1 and #ABMChat #DF16