A sketch is NOT a product spec ๐
The biggest mistake founders make is handing a napkin sketch to a factory and expecting a perfect product back. You have to bridge the gap with engineered 3D CAD modeling.
Here is how we do it ๐
๐ https://t.co/yWn2pqmmJz
Manufacturing a product is only half the battle.
Your margins are decided the day you pick your factory.
Stop wiring money to unvetted trading companies. Build a supply chain you can actually trust:
๐ https://t.co/2UL63VnVgp
To find a real factory with engineers on staff, you need boots on the ground.
Build a supply chain you can actually trust with vetted factories :
https://t.co/2UL63VnVgp #SupplyChain#Hardware (2/2)
Are you caught in the Alibaba Trap?
More than half of the suppliers on Alibaba are not actually factories at allโthey are trading companies. That means zero engineering support if you want to customize a product.
Here is the fix ๐ ๐งต (1/2)
Manufacturing is only half the battle. Your margins are decided the day you pick your factory.
Stop hoping for the best on Alibaba. To scale, you need a rock-solid spec and boots on the ground.
Vet the factory before you wire money ๐
๐ https://t.co/2UL63VnVgp
If you don't know which Product Development Journey you are on, you will hire the wrong experts, pick the wrong factory, and run out of cash.ย ย
Stop guessing. Figure out your path before you spend a dime:
๐ https://t.co/vSm9VUx3nC
Instead of just slapping a logo on an item or inventing from scratch, D2M takes a proven concept and engineers it for better margins.ย ย
Read the full breakdown of all 5 journeys here: https://t.co/vSm9VUx3nC #D2M#Hardware (2/2)
Are you building a White Label product or a Unique Design?
Most founders think those are the only two options. But there is a smart middle ground: Direct to Manufacturing (D2M).ย ย
Here is how the 5 paths break down ๐ ๐งต (1/2)
Everyone wants to know how to create a physical product, but there isn't just one wayโthere are exactly 5.ย ย
If you don't know your path, you'll pick the wrong factory and run out of cash.ย ย
Find your journey ๐
๐ https://t.co/vSm9VUx3nC
Stop wasting money on pretty pictures and designs that will never see an assembly line.ย ย
Prototyping should never happen without the factory in the room.ย ย
Stop guessing. See how D2M works: https://t.co/cTP9Lpvbnh
Post-exit founders go 3 ways: Retire. Invest or build again.
The harder part is figuring out what you want next.
For me, it shifted from ambition โ curiosity.
๐ง Full episode out now.
Zero to one is fun. One to two is chaos. Two to three is where it clicks.
Hard part isnโt the stage, itโs what hits while you survive it. At Support Ninja: thousands of employees, typhoons, earthquakes, volcanoes, pandemic.
๐ง Out now.
Advanced manufacturing requires Factory-Led Engineering.ย ย
Design your product specifically for the machines that will actually build it.ย ย
Read the full prototyping framework here: https://t.co/cTP9Lpvbnh #D2M#Manufacturing (2/2)
Are you falling into the "Looks-Like" vs. "Works-Like" trap?
You spend months perfecting a 3D CAD design, only to hand it to a factory and hear: "We can't mass-produce this without doubling the unit cost."
Here is how to fix it ๐ (1/2)
Most agencies try to scale by adding more clients.
The real leverage comes from fixing the system underneath everything. Hiring. Training. Management. Enablement.
Once you get the โtrunkโ right, expansion into new verticals becomes much faster.
๐ง Full episode out now.
A hard lesson in business: revenue means nothing without margins.
Some businesses force you to work 2โ3x harder for the same result.
Thatโs why a SaaS company and a restaurant can have similar revenue but wildly different valuations.
๐ง Full episode tomorrow.
Stop prototyping in a vacuum
๐A beautiful 3D print is useless if a factory can't actually mass-produce it. To avoid the "Looks-Like vs Works-Like" trap, you need Factory-Led Engineering.
Here is how Direct to Manufacturing (D2M) fixes this ๐
๐ https://t.co/cTP9Lpvbnh
Bruce Roesner says crisper drawers donโt actually remove oxygen, so their impact on freshness is limited.
Even OEMs know it, theyโre mostly there because consumers expect them.
In practice, theyโre just extra storage.
Bruce Roesner says NIH + U.S. Army research shows blood stored in low-oxygen environments can last ~2x longer.
His team is taking it further, pre-treating bags to remove oxygen and cut levels by 96%.
Same principle: control oxygen, extend life.
Bruce Roesner kept getting told his RFID idea couldnโt be done, but he kept pushing until it worked.
Across 4 companies, he saw 20โ40 noโs for every yes when raising funding.
Persistence is what made the difference.