Madison Grover

(She/Her) VP of Email Marketing at @ArvoDigital, A Partner of @Wallaroomedia 🦘 Let’s talk digital marketing and women in leadership.

[Maxx Blank 🐳 @aryehMaxx]

Yesterday I met with a $100M brand completely swamped trying to build AI agents.

They were duct taping together N8n, Gumloop, Make, Lindy and Zapier hoping it would help automate.

Here’s the thing:
Those tools are great but only if your data is clean, connected, and actually usable by AI.

For example you can’t build a real media buying agent if it doesn’t know:

– What’s in stock
– What your customers LTV
– How your sales change by season

Triple Whale brings all of your data into one place.

So when you ask our AI a question, it doesn’t guess because it already has the data. And it knows how to use it.

We’ve spent 920 days and hired 72 full-time engineers to build the most advanced data layer in ecom designed for AI from day one.

@WallarooMedia figured it out👇
They dropped every other platform for Triple Whale.

❌ No more scattered agents
❌ No more platform-hopping
✅ Better answers, better automations, better results

Shout out to @brandondoyle @justinleedoyle and the whole Wallaroo team for the incredible partnership!

[Brandon Doyle @Brandondoyle]

Most brands run the wrong ad types on Meta. 🤦‍♂️

They test a little of this, a little of that—burning cash on creatives that look good but don’t convert. 🤷‍♂️

Managing $10,000,000+ in ad spend for DTC brands, we’ve identified 15 high-performing ad types at @WallarooMedia that:

✅ Work predictably across industries
✅ Lower costs while increasing engagement
✅ Actually drive conversions—not just vanity metrics

No more guesswork. No more wasted budget. 💸

We’ve put together a PDF breaking down the 15 best ad types proven to work on Meta—so you know exactly what to run and why.

Want it? Just reply or DM me, and I’ll send it your way!

Real data. No fluff. Just results. 🚀

[Madison Grover @MadisonNGrover]

@brandondoyle @WallarooMedia 🔥🔥🔥

[Brandon Doyle @Brandondoyle]

Another great client testimonial from an 8-figure brand owner for @WallarooMedia 💸

[Jerry Dearden @DeardenJerry]

Important marketing dates in April! Here are some of my favorites to come up with fun content/campaigns around:

1. National High Five Day
2. National Bring Your Kid to Work Day
3. NBA Playoffs Start
4. Prom

[Madison Grover @MadisonNGrover]

@CJLewis43 Some seem basic, but this early Spring season is so powerful! Really excited about some of the March campaigns we have in progress for our clients🌼🌱

[Madison Grover @MadisonNGrover]

@DeardenJerry @ArvoDigital @WallarooMedia Can’t neglect the basics! We’ve got some cool stuff planned for clients this Intl women’s day & first day of Spring too👩‍👧🌸

[Jerry Dearden @DeardenJerry]

Important Marketing Days for March:

-Women’s History Month
-National Nutrition Month
-March 8: International Women’s Day
-March 10: The Oscars
-March 14: Pi Day
-March 17: St. Patrick’s Day
-March 20: First Day of Spring
-March 22: World Water Day
-March 31: Easter for some

I’ll link to some email inspo for each below 😎

[Madison Grover @MadisonNGrover]

Some fun and unique ideas to mix up your campaign topics this month! And of course the seasonal classics, too.

[CJ Lewis @CJLewis43]

Lots of holidays/events for email and other marketing campaigns in February. Our recent blog for inspo: https://t.co/QTawbSHLiK

[Madison Grover @MadisonNGrover]

@nguyeningonline Completely agree! Although OR is no longer a super accurate KPI, these efforts on audience & content will likely still result in a lift. I would suggest if a brand is seeing OR decrease in January, it's a sign that the strategy could be further improved

[Madison Grover @MadisonNGrover]

If your email engagement KPIs aren't doing this 📈 in January, you're doing something wrong. Exhaustion after Q4 is REAL. Use Q1 to list clean, segment deeper, & send content that your audience wants to see.

[Madison Grover @MadisonNGrover]

@DeardenJerry @klaviyo @Sendlane @LiveRecover @ArvoDigital Couldn't have said it better myself!

[Brandon Doyle @Brandondoyle]

DTC brands are obsessed with short form video/vertical video/social these days (as are we at @WallarooMedia / @ArvoDigital). But why are do so many great eCom companies have a 🙈HORRIBLE🙈 presence on YouTube?! It's insane actually, especially considering YouTube's internet footprint.

We wrote a guide here (which we will continually expand upon): https://t.co/WBIHM4zJ9l

We analyze some large/well-known brands and offer insights on how to improve things and what you can do to scale your presence on @YouTube - check it out and lmk if you have any questions!

[Madison Grover @MadisonNGrover]

@brandondoyle @WallarooMedia @ArvoDigital Stop sleeping on YouTube👏💯

[Madison Grover @MadisonNGrover]

Another fun & beautiful footer addition to allow subscribers to engage more deeply with Wander + Ivy

[Madison Grover @MadisonNGrover]

January is an important time to engage your subscribers with something fresh & less promotional. Highlight a loyal customer, share a playlist, develop new recipes. Love these UGC spotlights our team creates for @BoundarySupply to offer a breather & encourage social engagement

[Madison Grover @MadisonNGrover]

@DeardenJerry The most underrated marketing channel IMO👏

[Jerry Dearden @DeardenJerry]

Email/SMS is one of the only 1:1 interactions you’ll get with your customers.

Do it well and watch your sales 🚀

You need to have:

-A solid segmentation strategy
-Worthwhile newsletters (don’t waste people’s time)
-Automations tailored to specific audiences and with specific goals in mind

[Brandon Doyle @Brandondoyle]

New episode of "Last Week in eCom" is live! 🎥

Also have the podcast versions now (linked in next tweet) 🎧

In this ep we discuss how to effectively position Valentine's Day ads based on data from @JeremiahPrummer / @KnoCommerce, meme page marketing tips from @oliverbrocato, Gen Z + @YouTube & why your brand needs to do better on that platform, and more! Check it out 👇

[Madison Grover @MadisonNGrover]

@justinleedoyle Night & day 👏