Traffic Magazine

Data + Media + Money

[Traffic Magazine @MagazineTraffic]

Piano is proud to announce the release of Traffic Vol. 4. The newest issue of our magazine for data-driven business explores how big data is reshaping preventative healthcare, the rise of TikTok, best practices for subscription-based media, and more. https://t.co/tycCBOie1Y

[Traffic Magazine @MagazineTraffic]

What can content companies do to expand their digital subscription business? Our Guidebook to the Subscriber Journey — part of Traffic Vol. 4 — explores that and more, with 10 strategic recommendations for optimizing the entire subscription journey.

https://t.co/QkQGjURlif

[Traffic Magazine @MagazineTraffic]

Over 157 million Americans will manage chronic illnesses this year — many preventable. A wave of startups is looking to address that, bringing a data-driven, consumer-focused approach to preventative healthcare. Read our Traffic Vol. 4 cover story today. https://t.co/zlSLr7LSAI

[Erin Schulte Collier @erin719nyc]

In a year where we've already had 2,400+ media layoffs, headlines about the the industry range from bleak to panicked. So it was a delight to get to write this feature about one outlier: the @StarTribune, America's most successful metro
https://t.co/KLdmIrRPKw

[Patrick Appel @PatrickLAppel]

The @StarTribune is the most successful metro paper in America. Here's @erin719nyc's story on how they did it: https://t.co/q3VDgIjkkj

[Traffic Magazine @MagazineTraffic]

The scoop on the Star Tribune https://t.co/DBSlkBB82a

[Traffic Magazine @MagazineTraffic]

#SiliconValley is winning the game for the future of the media business not so much because they’re unbeatable but because the traditional media business didn’t field a team that plays the same sport. Hear more: https://t.co/FWZDiPj839

[Traffic Magazine @MagazineTraffic]

“The leading media players are laser-focused on innovating around the user experience,” says @kristinav. Read more: https://t.co/7QmVY5UXud

[Traffic Magazine @MagazineTraffic]

One reason the future doesn’t look so bright for many media companies is they stopped inventing it. @PatrickLAppel explains how content companies are falling behind in the innovation game: https://t.co/eQ92D4FHdW

[Traffic Magazine @MagazineTraffic]

A growing share of consumers haven’t even heard of, much less watched, many of the top shows on television. Discover why: https://t.co/WFKJXsCUUd

[Traffic Magazine @MagazineTraffic]

More shows means “fewer people watching ‘Bob’s Burgers,’ which means less advertising revenue from Bob’s Burgers, even though #Fox has to pay the people the same amount of money to draw the faces.” Read more in @PatrickLAppel's latest story: https://t.co/4P23jg7iMt

[Traffic Magazine @MagazineTraffic]

“The definition of a hit on television is depreciating in front of our eyes,” says @DKThomp. Hear more: https://t.co/JfkLaYbEPZ

[Traffic Magazine @MagazineTraffic]

In our latest story, pricing expert @FrankLuby tells us why The New Yorker should charge a club membership, whether Hulu is getting desperate, and why he can’t eat at KFC: https://t.co/8dzTz5w2rQ

[Traffic Magazine @MagazineTraffic]

"All companies, regardless of what media area they’re in, need to have people who are thinking about what their business is going to look like one, three, and five years from now." Learn why in @FrankLuby's feature: https://t.co/DjNfiKYdvC

[Traffic Magazine @MagazineTraffic]

We got advice from @FrankLuby on setting prices that will make the whole world buy: https://t.co/4G69c5k4wJ

[Traffic Magazine @MagazineTraffic]

“My vision is, let’s make the market bigger. We just want people to come in and stick around.” @stonemtn of @ComiXology in our latest article: https://t.co/edz5Ceu1GT

[Traffic Magazine @MagazineTraffic]

“It’s easy for a potential consumer to try out a book they may have heard good things about.” Jim Valentino of @shadowlinecomic in our @comiXology feature. Read it here: https://t.co/pcHtBN19mU

[Traffic Magazine @MagazineTraffic]

“I’m more interested in, can we get people to come back, can we help them find books they’re interested in.” Our interview with @stonemtn of @comiXology has just been published: https://t.co/KLYsspCzs7

[Traffic Magazine @MagazineTraffic]

In 2014, more than 80 percent of all U.S. media consumption was from users who visited using more than one device. Hear more insights like this in our latest article: https://t.co/GLK6LAmJbA