Magda Baciu

The conversion copywriting AI copilot for B2C businesses

[Magda Baciu @MagdaBaciu_]

I'm firing 3 roles in the business this month.
It's the best decision I can make.

My current team helped me get to $2M+ ARR.
But the same team won't get the business to the next level.

Look...

The lead qualitative researcher was great...
But she couldn’t keep up.

The head of conversion copywriting was good..
But she wasn’t the greatest.

The performance manager was fabulous...
But she's tired.

So I'm firing all of them
Because truth be told:

The person doing all three of these jobs was ME.
Over the last 10 years, I've had so many roles in my business. And I haven't taken a holiday longer than 1 week in 10 years.

Thought I could do it all by myself.
But I cannot.
So I'm firing myself from these 3 roles.

And I'll delegate most of the work to 👉 https://t.co/iFKzQaEBEg 👈, the AI conversion copy copilot for B2C businesses that want to increase their conversion rate.

It's built on a proven system that, as a Conversion Optimisation expert, I have applied repeatedly over the past 10 years. And it always works.

#AI #AImarketing #Copywriting #AudienceResearch #VoiceOfCustomer #ConversionMarketing #ConversionRateOptimization

[Magda Baciu @MagdaBaciu_]

When a landing page has all over "we", "us", "our", you bet that the page has a low conversion rate.

"We are", "We do", "Our team", "Our services". It's a trap!

Focusing on how your clients benefit from your service/product, how their lives are better and acknowledging their struggles is key to landing pages and marketing.

[Magda Baciu @MagdaBaciu_]

𝐍𝐨𝐛𝐨𝐝𝐲 𝐥𝐨𝐯𝐞𝐬 𝐜𝐡𝐚𝐨𝐬.

Only that's a given unless we plan against it.

Today, the 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐭𝐬 and 𝐝𝐚𝐭𝐚 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 buddies are on my mind.

Because they are getting hundreds of questions every month coming from the marketing team.

And I have been there myself as well.
• 𝐃𝐨 𝐰𝐞 𝐭𝐫𝐚𝐜𝐤 𝐭𝐡𝐞 “𝐱” 𝐦𝐞𝐭𝐫𝐢𝐜?
• 𝐇𝐨𝐰 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐭𝐫𝐚𝐜𝐤𝐞𝐝?
• 𝐇𝐨𝐰 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐥𝐚𝐛𝐞𝐥𝐥𝐞𝐝 𝐢𝐧 𝐆𝐀4?
• 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐦𝐞𝐭𝐫𝐢𝐜 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞? Is it an event? A custom dimension? A conversion?
• 𝐖𝐡𝐞𝐫𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐢𝐭?
• 𝐈𝐟 𝐈 𝐜𝐡𝐚𝐧𝐠𝐞 “𝐱” 𝐨𝐧 𝐭𝐡𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐰𝐢𝐥𝐥 𝐚𝐧𝐲 𝐝𝐚𝐭𝐚 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐬𝐞𝐭𝐮𝐩 𝐛𝐞 𝐢𝐦𝐩𝐚𝐜𝐭𝐞𝐝?

That's why we put together an easy-to-follow 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐩𝐥𝐚𝐧 you can download it and make it your own.

Grab it here and let me know how did it go :)

https://t.co/FqTmZ5HZSG

[Magda Baciu @MagdaBaciu_]

When DIY is not a good idea.

[Magda Baciu @MagdaBaciu_]

Here's what I learned from 1 decade of conversion optimization.

It's tempting to fully change your website strategy in one go - especially when you feel your website doesn't represent the business anymore.

And that could be a good strategy if you have little traffic on the website.

But if your website already gets heavy traffic and you already have a couple of thousands of clients per month, it's very risky.

And it has nothing to do with your new website design, messaging, and structure being better or worse.

It could be that your new website offers a better user experience but still decreases the conversion rate.

You read that well. 
Your new website could offer a better user experience but still decrease the conversion rate.

𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐚𝐭?

At this point in time, you have a significant pool of returning clients that are familiar with your website "deficiencies", in a way that those deficiencies became the default normal expected.

And a better way, a better website user experience pushes them to rewire the way they think about buying from you. Which requires more cognitive resources from them.

Cognitive resources they don't have available. So, part of returning clients will give up being your clients.

𝐎𝐤, 𝐰𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬?

A better user experience and clearer messaging mean you will convert more of the new website visitors, that's for sure.

But the problem here is that an increase of 20% in conversion rate for new website visitors while decreasing 30% the conversion rate for returning clients will result in a big revenue loss for the business.

𝐖𝐡𝐚𝐭 𝐭𝐨 𝐝𝐨 𝐢𝐧𝐬𝐭𝐞𝐚𝐝?

Go check what are the pages that have the most traffic and or/ leak most of the opportunities. It generally comes down to one of the scenarios below:

• Homepage| Top Landing Page| Signup Page
• Homepage| Top Landing Page| Pricing Page
• Homepage| Top Landing Page| Product Page
• Homepage| Category page| Checkout Page
• Homepage| Category page| Payment Page

𝐖𝐡𝐚𝐭 𝐧𝐞𝐱𝐭?

Then, take page by page and run 2,3 rounds of A/B testing, with 2,3 variations.

A/B test the messaging and the structure of the page first.

And once you get a winner, go ahead and A\B test the design style as well.

I hope this helps. 😊
And I'm curious to hear from you about what challenges did you come across when redesigning websites with heavy traffic.

[Magda Baciu @MagdaBaciu_]

Vague industry buzzwords may make us feel super smart.🤓 But they are not doing us any favours. ❌

No matter what the industry or the business is, meeting the receivers of the message where they’re at with easy-to-understand messaging is key.

You spare their energy so they can invest it in the decision-making process rather than asking themselves, “What does this really mean?" "Is this what I'm looking for?"

And it works with your clients, investors, prospects and colleagues ✅

[Magda Baciu @MagdaBaciu_]

Here is The Language /Market Fit Kit link:
https://t.co/ubQjz9yXCp

[Magda Baciu @MagdaBaciu_]

Hands down, one of the most important steps of content creation is the research that goes into it...

What you learn about your customer before you even put pen to paper...

Finding out what motivates your customers before, during and after the buying process can tell you a lot about their wants, needs, pains, challenges and desires.

In fact...

Voice of Customer research is the foundation of finding Language Market Fit and writing copy that converts… cracking the code to their hearts (and wallets).

Think of it like reading your customer’s minds, getting in their 🤯 head and speaking to them with the same words they would use.

Here’s the thing…

When you talk like your customers, you relate to them… and when you relate to them, they feel understood.

Voice of Customer research helps you::

✔️ increase revenue
✔️ build a stronger relationship with your customers
✔️ build a better product

Some great ways to gather research include:

➡️Reviews mining - analyze customers’ reviews on reviews platforms such as Amazon, Yelp, Trustpilot, G2 or Capterra; Reviews can come from your customers or your competitors’ customers.

➡️Interviewing potential customers - to learn about their pains, problems, objections and what they want from your product/service;

➡️The “5 - second” headline test - show the headline you wrote for 5 seconds to a couple of people, and ask them what do they think it means;

➡️Open-ended surveys - work great for both prospects and past customers, especially if you want to find out how they feel at a specific stage in the buying process;

And don’t forget…

Your goal is to tune into how your customers (or prospects) talk about their struggles, pains, objections or motivating factors.

Then…

Use that exact same language in your marketing, whether in your ads, headlines, landing pages, website or email copy.

Do you use voice of customer research as part of your marketing strategy?

Drop a “Research Rocks” in the comments ⬇️⬇️⬇️ below and let us know!

[Magda Baciu @MagdaBaciu_]

A/B Testing leadership is broken 👀

The wrong people are leading the efforts. 🤷‍♀️

And many times, these people don't want this role and often don’t ask for it.

Sometimes, the problem is caused by thinking that A/B Testing is a purely creative discipline, mostly design related. 😳

Other times, A/B Testing is perceived as a technical matter. 
It's all about data, so it must be. 👩‍💻

But the reality is that A/B Testing is a customer experience discipline at its core, with technical and creative components.

Any A/B Testing program without talking with the customers or skimming through customer support chats and reviews is set up for frustration.

And that takes companies to:
🚩 failed initiatives 
🚩 loss of trust in A/B Testing
🚩 and frustration

#abtesting #conversionrateoptimization #customerexperience #customeracquisition #customercentricity

[Magda Baciu @MagdaBaciu_]

When someone shows up on your doorstep 🚪 trying to sell something, do you just let them in?
Probably not, right?!🙅

The truth is...

Good marketing doesn't feel like marketing at all.

It doesn't feel like that pushy salesperson on your stoop trying to get you to sign up for something that doesn’t add value to your life.

It’s quite the opposite, actually.

Great marketing is all about building relationships, making connections, fostering trust and showing your audience you genuinely care.

Being their go-to solution whenever they’re faced with a problem or challenge.

Truly understanding how they feel and resonating with them on a deeper level.

Being BOTH authentic and empathetic.

Like catching up over drinks with your best friend.

So tell us… 
If you knocked, would you let yourself in? Let me know in the comments ⬇️⬇️⬇️ below.