September 2025’s top podcast ad spenders and movers & shakers are here.
Top spenders:
Washable Sofas – $7.4M
FanDuel – $6.6M
BetterHelp – $6.2M
Toyota – $5.5M
ParkWhiz – $5.2M
See the full top-15 lists → https://t.co/P7T7lMVMWH
We're hiring! Come join us as we build technology to support podcasters and advertisers. Visit https://t.co/9Xqs9d3u45 to learn more #podcast#advertising
Are you a fantasy footballer?
This week, @magellanai highlights the Fantasy Sports industry, which had its biggest month ever as of September 2022.
Advertisers spent over $5.4mm in September, with the kick-off of the NFL season being the main driver of all this activity.
We're excited to announce Attribution by Magellan AI. Sign up for our live beta today and experience what data can do for your ad campaigns.
https://t.co/CgcXcYXcTF
Our team is putting the final touches on slides and getting the banner ready.
We're excited to share that @Gofolite1 will be speaking all about how to create the perfect podcast advertising plan!
#Evolutions2022
What's the best ad position in podcasts?
Unfortunately, the answer is "it depends."
BUT
We looked at what the most common ad lengths and positions are to help you decide how to tackle your placements.
The biggest spenders in podcast ads spent a collective $89 million but there's still plenty of room for newcomers to make a splash - 2,212 brands agreed.
https://t.co/rudCp8g9BS
50% of the ads Magellan AI sampled for new brands in 2021 were in a mid-roll position.
How much were they spending?
Come find out at 2pm ET: https://t.co/VdrQKLbNVG