Magellan AI

Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.

[Magellan AI @magellanai]

September 2025’s top podcast ad spenders and movers & shakers are here.

Top spenders:
Washable Sofas – $7.4M
FanDuel – $6.6M
BetterHelp – $6.2M
Toyota – $5.5M
ParkWhiz – $5.2M

See the full top-15 lists → https://t.co/P7T7lMVMWH

[Magellan AI @magellanai]

We're hiring! Come join us as we build technology to support podcasters and advertisers. Visit https://t.co/9Xqs9d3u45 to learn more #podcast #advertising

[Sounds Profitable @SoundsProfNews]

Interested in more insights like this?

Download @magellanai's Q3'22 Podcast Advertising Benchmark Report for a full analysis: https://t.co/9Jq7CPPdrl

[Sounds Profitable @SoundsProfNews]

Are you a fantasy footballer?

This week, @magellanai highlights the Fantasy Sports industry, which had its biggest month ever as of September 2022.

Advertisers spent over $5.4mm in September, with the kick-off of the NFL season being the main driver of all this activity.

[Magellan AI @magellanai]

We're excited to announce Attribution by Magellan AI. Sign up for our live beta today and experience what data can do for your ad campaigns.

https://t.co/CgcXcYXcTF

[Magellan AI @magellanai]

Today, 12:30PM.
See you there?
#Evolutions2022

[Magellan AI @magellanai]

✔️ Conference badge
✔️ Swag bag
✔️ @AthleticGreens AG1
#Evolutions2022

[Magellan AI @magellanai]

Welcome to @PodcastMovement #Evolutions2022! Keep an 👀 out for @Gofolite1 and @cmrnh

[Magellan AI @magellanai]

Ad loads are creeping up but still make up (just) less than 6% of the average podcast's content. Here's how it changed over the course of 2021.

[Magellan AI @magellanai]

Our team is putting the final touches on slides and getting the banner ready.
We're excited to share that @Gofolite1 will be speaking all about how to create the perfect podcast advertising plan!
#Evolutions2022

[Magellan AI @magellanai]

We detected 2,212 brands advertising on podcasts for the first time in Q4.
What does it take to get started?

[Magellan AI @magellanai]

What's the best ad position in podcasts?
Unfortunately, the answer is "it depends."
BUT
We looked at what the most common ad lengths and positions are to help you decide how to tackle your placements.

[Magellan AI @magellanai]

We're about to go live! Join CEO @cmrnh for our 15-minutes-or-less market update of #podcastads in January.
https://t.co/AeL1s9qB8a

[Magellan AI @magellanai]

10 brands moved up the ranks on our top spenders list in January, see which ones: https://t.co/D97iPdnE5V

[Magellan AI @magellanai]

Which industries dialed up #podcastad spend going into Valentine's Day?
Join tomorrow's webinar to see how January shaped up: https://t.co/m6Kis3BuuZ

[Magellan AI @magellanai]

The biggest spenders in podcast ads spent a collective $89 million but there's still plenty of room for newcomers to make a splash - 2,212 brands agreed.
https://t.co/rudCp8g9BS

[Magellan AI @magellanai]

With the holiday season dominating Q4, the industry with the highest increase in budget was...
https://t.co/yvq9kOlLha

[Magellan AI @magellanai]

Average ad load crept up (again) in Q4 but which genre increased the most?
https://t.co/4gKLTV66Rj

[Magellan AI @magellanai]

50% of the ads Magellan AI sampled for new brands in 2021 were in a mid-roll position.
How much were they spending?
Come find out at 2pm ET: https://t.co/VdrQKLbNVG

[Magellan AI @magellanai]

Are you on the list for tomorrow's webinar looking back at #podcastadvertising in 2021? Register now! https://t.co/v4oRBvZw2d