Sounds Profitable

Podcasting’s leading voice for Education, Research, and Insights. Setting the course for the future of the audio business.

[Sounds Profitable @SoundsProfNews]

Video is growing in podcasting, but WHY do people watch podcasts and WHAT are the differences between audio and video audiences? Join us December 13th at 3:00 p.m. EST for our newest study: SOUND YOU CAN SEE: Podcasting's Video Dilemma.

Find the⛓️👇

[Libsyn Ads @LibsynAds]

Shoutout to @PodcastNewsDaily for highlighting our 2024 True Crime Podcast Listener Landscape Report with @SoundsProfNews! This report shows the power of connecting with loyal, engaged listeners open to brand messaging. https://t.co/sFdBBrqIww

[Libsyn Ads @LibsynAds]

True Crime is the #1 podcast genre among women! Last month, 37% of female listeners aged 18+ tuned into a True Crime podcast—beating Comedy (34%) and News (27%). Explore the @SoundsProfNews 2024 True Crime Podcast Listener Landscape Report for insights. https://t.co/HrFYCxT8iN

[DeepCast Creator @DeepCastCreator]

"@libsyn and @SoundsProfNews unveiled the 2024 True Crime Podcast Listener Landscape Report. True Crime is number one with women in the US with 37% of female podcast consumers listening in the past month, the data says." - @JamesCridland

https://t.co/7zlxRad9eV

[Libsyn Ads @LibsynAds]

Podcasting is more popular than ever! Comedy, news, and sports are the top genres in the last 30 days, according to @SoundsProfNews. The diversity of content shows the category's mass appeal. #podcasts #media https://t.co/sFsWmWseuS

[Social Media Examiner @SMExaminer]

Considering a podcast for your business?

Your show should be about something your audience cares about—not just your product.

Focus on delivering real value—education, entertainment, or a fresh perspective. By providing genuine content, you’ll build trust and loyalty to support your business goals over time.

In this clip from the Social Media Marketing Podcast with @Mike_Stelzner, Tom Webster [ @soundsprofnews ] shares that your show has to be about something. And that must be about your audience, not your product because nobody wants to be sold to.

[CoHost Podcasting @CoHost_]

Join us for the unveiling of the first-ever Impact of Branded Podcasts Report by @SoundsProfNews and CoHost - only at @PodcastMovement.

The report explores the challenges, objectives, and outcomes of podcasting sourced directly from leading brands.

#podcastreport #pm24

[Mark LaCour 🌶 🇺🇸 @Mark_LaCour]

Tomorrow at 2:00 p.m. EST @webby2001 will be helping others build a sales pitch for podcasting. The guy knows what he's talking about, check out the webinar for free by registering here. If you're struggling to sell, this is very much worth your time!
https://t.co/UhCPKA76Df

[SiriusXM Media @SiriusXMMedia]

48% of @SiriusXM Podcast Network listeners say hearing ads make them more likely to purchase. Check out @SoundsProfNews’ latest study to learn more. https://t.co/jky13pg6c9

@webby2001 @BryanBarletta #podcasts #podcastadvertising #consumerdata #marketingreport #adeffectiveness

[Barrett Media @Barrett_Media]

Tom Webster of @SoundsProfNews talks monetizing podcasts, educating advertisers on the space and more with @GarrettSearight.

Check out their conversation⤵️
https://t.co/biiLt3yHuM

[Podcast Movement @PodcastMovement]

You heard it right! Tom Webster of Sounds Profitable returns to the main stage as he unveils the 2024 edition of The Podcast Landscape, the largest public study of podcast usage in America. 🎉 🚨 We are just under a month away until the party begins! 🚨 @soundsprofnews @webby2001

[Quill Inc @inc_quill]

Are you attending @PodcastMovement this August in DC? 🎧

If so, you won't want to miss these 8 Quill and @CoHost_ sponsored sessions that speak to all things podcast marketing, analytics, production, and monetization.

#podcastmovement #pm24

[Ashley Carman @ashleyrcarman]

podcasting vibe shift!

https://t.co/hm7icIABXP

[Lindsay Graham @lindsayagraham]

A tale of one podcast (American Criminal) on two platforms, in two images.

The first image is from April, and the second from June. We received the TINIEST amount of promotion from Spotify, and know they own our audience.

@ApplePodcasts, your users might like this show!

[SiriusXM Media @SiriusXMMedia]

🙌 @SoundsProfNews latest study!

#podcasting #podcasts #podcastadvertising #audio #marketingresearch
https://t.co/NnehR6VcHv

[Libsyn Ads @LibsynAds]

67% of listeners recall hearing 2 to 3 ads in the last podcast episode they enjoyed, according to @SoundsProfNews' latest study. Discover more about listener expectations, ad skipping & optimal ad frequency and repetition in #podcast #advertising https://t.co/lCgRSFu1xT

[Quill Inc @inc_quill]

If you'll be at @PodcastShowLDN, pop into @zaidiafatima's panel with pros from @nytimes, @SoundsProfNews, @HubSpot, and @wearebumper.

They'll dive into how you can enhance your podcast marketing strategies based on audience preferences.

🗓 May 23 at 10:15 AM
📍 Studio Stage

[Newt Schottelkotte @newtschott]

Thrilled to share that I'll be starting with @SoundsProfNews working in content creation and project management! Bryan, Tom, Gavin, and the team are some of the brightest and loveliest people in podcasting, and I'm so excited to dig into the business side of the industry.

[The Podcast Show LDN @PodcastShowLDN]

💬 𝙏𝙝𝙚 𝙎𝙩𝙖𝙩𝙚 𝙤𝙛 𝙋𝙤𝙙𝙘𝙖𝙨𝙩 𝘼𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜

Launch into #PodShowLDN with a keynote speech from Tom Webster on the Brand Works stage, including the launch of a new study from @SoundsProfNews ⚡️

🎙️ @webby2001
📍 22nd May | 9:30AM

[Headliner.app @headlinerapp_]

Join us at @PodcastShowLDN!

We’re heading to the biggest event in the world of podcasting

Whether you’re a creator, audio expert or business pro - join us in London 22 - 23 May for…

💫 HUGE names

💫 130+ sessions

💫  Global brand activations

💫  Networking

💫  A new Creator Village

Passes are available now at: https://t.co/elkbZEBoZX

[Francisco Izuzquiza @izuzquiza]

Me gusta mucho el trabajo que hacen desde @SoundsProfNews, y hoy han enviado una presentación muy útil para todo aquel que quiera hablar del podcast como soporte publicitario, con un resumen de sus estudios sobre sus ventajas.

https://t.co/fEqedPACLJ