Most AI agents are built to replace creatives, we built ours to stay by your side
For the first time, what Agents learn is shared across your team.
You direct, watch the process in real time, and edit it live
Agents + MCP + Flows, just launched at Upscale Conf SF
Upscale Conf SF 2026, Day 2 is here
We’re back at The Midway for the second half of the conference
More artists, filmmakers, designers, researchers, and creative AI experts under one roof
Here’s what’s happening today 👇
Most AI agents are built to replace creatives, we built ours to stay by your side
For the first time, what Agents learn is shared across your team.
You direct, watch the process in real time, and edit it live
Agents + MCP + Flows, just launched at Upscale Conf SF
And that's a wrap on day 1 of Upscale Conf
We introduced our new Agentic Era at the Midway, a place full of people building what's next
Thanks to everyone in the room and everyone watching at home
Day 2 tomorrow; be ready for much more
Joaquín Cuenca, CEO of Magnific, and Martin LeBlanc, CXO of Magnific, take the stage at Upscale Conf with "Make it Magnific"
A look at what's new in Magnific and where AI is headed next #UpscaleConf
Most AI agents are built to replace creatives, we built ours to stay by your side
For the first time, what Agents learn is shared across your team.
You direct, watch the process in real time, and edit it live
Agents + MCP + Flows, just launched at Upscale Conf SF
Most AI agents are built to replace creatives, we built ours to stay by your side
For the first time, what Agents learn is shared across your team.
You direct, watch the process in real time, and edit it live
Agents + MCP + Flows, just launched at Upscale Conf SF
Built something that works? Don't rebuild it. Flow it
Flows turn complex process into ready-to-run templates, curated by use case and industry
For you, for your team, for whatever you make next
Day 1 of Upscale Conf SF 2026 starts now
The Midway is filling up. Two stages — Main Stage & Magnific Stage, and a workshop room
Two days of the people actually moving creative AI forward
Where to watch, what's on, and where to find us 👇
The future of AI doesn’t happen in isolation
Before Upscale Conf, we invited artists, builders, and people pushing visual imagination forward to our SF office
A room full of ideas, creativity, and what’s next for Magnific
See you tomorrow at The Midway