Magnify Digital

Specializing in audience development strategy, training & technology for the cultural industries. Learn about our new data platform #ScreenMiner

[Magnify Digital @MagnifyDigital]

Delighted that ScreenMiner is one of ten AI-powered innovations invited to showcase at the upcoming National Summit on Artificial Intelligence and Culture in Banff. Looking forward to contributing to the dialogue on ethical and practical applications of AI in the cultural sector.

[Magnify Digital @MagnifyDigital]

Happy Holidays from Magnify Digital, ScreenMiner, and Benny! As the year comes to a close, we want to thank everyone we work alongside. Thank you for being part of our year. We’re wishing you a warm, restful holiday season and a hopeful year ahead. #HappyHolidays #SeasonOfThanks

[Magnify Digital @MagnifyDigital]

Just wrapped at the Whistler Film Festival: Moyra Rodger and Stephanie Wilson Chapin on how YouTube is transforming discovery, audience growth & creator opportunity.
What part of audience discovery is top from you?
#WFF2025 #CreatorInsights #DigitalStrategy #YouTubeStrategy

[Magnify Digital @MagnifyDigital]

This Friday at Whistler Film Festival, our CEO Moyra Rodger moderates YouTube Playbook: Strategy, Audience, And Opportunity featuring Stephanie Wilson Chapin, YouTube’s Strategic Partner Manager, News, Sports & TV. December 5 - 1PM
Garibaldi Room, Whistler Conference Centre

[Magnify Digital @MagnifyDigital]

Most media and tourism teams aren’t short on ideas. They’re short on hours.
Magnify Digital manages your social strategy, content, and publishing so your channels stay active — without stretching your team.
Need structured support? Details are in our bio.

[Magnify Digital @MagnifyDigital]

"Working hard" or "hardly working"?—Benny has mastered the balance. Comment 🐶 if Benny is your productivity icon! #OfficeDogLife #WorkGoals #Dogs

[Magnify Digital @MagnifyDigital]

💡 Want to hear more about why Moyra wants to ditch the word Discoverability?
📆Book her to speak at your next event!
Reach out through the Magnify Digital website — we’d love to connect!
Read her post here: https://t.co/GS8zHc0AvL
Reach out to us: https://t.co/4acIsjgHZK

[Magnify Digital @MagnifyDigital]

🎬 Canadian producers are going digital, fast.
Roblox, TikTok, and YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channelsDigital = essential.
#DigitalStrategy #Producers #AudienceGrowth

[Magnify Digital @MagnifyDigital]

Here are 3 smart ways creators are using AI right now:
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening

Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI

[Magnify Digital @MagnifyDigital]

🎒 Is your back-to-school content ready?
Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners
Planning now = less stress later!
📩Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment

[Magnify Digital @MagnifyDigital]

🛜 Nearly 2M Canadians lack reliable internet. How to bridge the gap?
✅Offline viewing (USB, libraries)
✅Community screenings
✅Low-data platforms
✅Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon

[Magnify Digital @MagnifyDigital]

🤖62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice.
👉Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬Share what’s working for you.
#ScreenAI #ContentCreation #CanCon

[Magnify Digital @MagnifyDigital]

🦉Learning from the world’s most chaotic owl: Duo!Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post
Thanks @SproutSocial @Duolingo for the inspo!
#SocialStrategy #Duolingo #MagnifyDigital

[Magnify Digital @MagnifyDigital]

🇨🇦YouTube is turning Canadian creators into global businesses.
📖 Learn how it fuels Canada’s creator economy and discovery.
https://t.co/NiVz5almk6
#YouTube #CreatorEconomy #DigitalStrategy

[Magnify Digital @MagnifyDigital]

🌟Good Grief is up for a Leo!
👏Congrats to Pumpkin Patch Productions, @BellFund , and @OUTtv for bringing this warm, queer comedy to screens.
Watch: https://t.co/2nzrc2UzMS
The nominations: https://t.co/cclBf85ybw
#LeoAwards #GoodGrief #QueerComedy

[Magnify Digital @MagnifyDigital]

👏The Great Salish Heist scores 3 Leo nominations!
🍿Watch this Indigenous-led heist comedy:
https://t.co/TiTHFYHqes
See the nominations:
https://t.co/cclBf85ybw
#LeoAwards #IndigenousFilm

[Magnify Digital @MagnifyDigital]

Run Jump Play is Leo-nominated! 👏Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch: https://t.co/elW5CduQhq https://t.co/GjZwcb00dV #RunJumpPlay #KidsContent

[Magnify Digital @MagnifyDigital]

🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, @omnifilm, and Knowledge Network for bringing these powerful stories to life.
📺Watch: https://t.co/14QiyYLtQk
#LeoAwards #TransplantStories #CanadianFilm

[Magnify Digital @MagnifyDigital]

“Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.”
At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
Watch Moyra’s CRTC talk:
https://t.co/lRLV9JbQrJ
#CanadianContent #CRTC #AudienceStrategy

[Magnify Digital @MagnifyDigital]

⚡️Digital isn’t optional. It’s essential. Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital.
Are you?
Let’s talk.
#Producers #DigitalStrategy #AudienceGrowth