Monica Mahale

Passionate about marketing, technology, psychology, parenting and constantly learning! Product Marketing at Movable Ink; opinions are my own.

[Monica Mahale @MahaleM]

This is the moment. Ready for the day.
#Adobesummit Day2

[Keisuke Anzai（あんけい） @ank]

#AdobeSummit の会場に到着！！久しぶりのこの会場に戻ってこれて嬉しい！

[Monica Mahale @MahaleM]

Measuring the Immeasurable: Customer Loyalty Metrics @MarketingProfs
#customerloyalty #retention
https://t.co/OGEhRhOTH3

[Monica Mahale @MahaleM]

Social jitters: shoppers trust brands more than networks with their data @simplicityDX https://t.co/zDLEQCAQSO
#datasecurity #DigitalMarketing

[Monica Mahale @MahaleM]

True digital transformation that I see being applied to #MarTech as well:
'Any process flow that can be incorporated into an algorithm should be automated'

#AI #artificialintelligence #machinelearning #datainsights https://t.co/yYopDzW6E8

[Monica Mahale @MahaleM]

Wow! And I haven't even 'checked out' yet ;)
Prime Day’s $2 billion growth spurt https://t.co/NHszM00Kmy
#PrimeDay #onlineretail

[Monica Mahale @MahaleM]

Personalized ads work, especially for travelers. 72% Of U.S. travelers choose destination based on personalized ad. My guess is that the percentage would be even higher for personalized permission based brand messages (email, mobile, SMS) https://t.co/MvIJbtpE5C
#DigitalMarketing

[Monica Mahale @MahaleM]

'When it comes to data-driven marketing, it’s not so much the amount of #data but what you do with it.'
How Brands Can Maximize #FirstPartyData To Create A Virtuous #Loyalty Cycle https://t.co/FnDDsUkrEr
#DigitalMarketing

[Antonio Grasso @antgrasso]

Artificial intelligence offers immense value to healthcare, reducing mundane tasks to medical staff and providing data analysis of health patterns on an unprecedented scale.

#Infographic source @nasscom via @antgrasso #healthcare #AI #medtech

[Monica Mahale @MahaleM]

How Retailers Can Rediscover the Skill of Taming Inflation - Bain & Company
#customercentric #datadriven #Retail

https://t.co/cJ9lBKn4VW

[Monica Mahale @MahaleM]

How we spend our time - 'the average American watches 3.1 hours of TV per day vs. 4.1 hours on their mobile device.' (reference: https://t.co/fvEYaPufgf)
#mobileapps #socialemediamarketing
Where some of those 4.1 hours go:

[Monica Mahale @MahaleM]

Keeping #AI in check.
Does This Artificial Intelligence Think Like A Human? @MIT
https://t.co/Ed6P5M4j2A

#MachineLearning

[Monica Mahale @MahaleM]

#MachineLearning at it's finest!

https://t.co/cAe7foHsrk

[Brooklin Nash @realBrookNash]

Content writing in theory:

Writing stuff

Content writing in practice:

Clicking on a stat in a 2022 SaaS guide
Which links to a 2020 Forbes article
Which links to a 2017 SEO article
Which links to a 2013 eBook
Which links to a 2012 study

Closing your tabs. Going for a walk.

[Monica Mahale @MahaleM]

5 Key Findings For #B2B Marketers: Conversation Automation, Personalization, And #AI.
#Personalization is table stakes.
Via @forbes https://t.co/zKGbZEEFKS

[Monica Mahale @MahaleM]

We think #personalization should deliver a lifetime of content rather than optimize for the next click. https://t.co/poClm1mlZA via @MITSloan

[Monica Mahale @MahaleM]

Anticipate not only what a customer will likely want to purchase next, but also what will lead them to discover more of what they love. A mutually beneficial relationship. A marketer's dream? Da Vinci by @movableink
#AI #futureofmarketing https://t.co/oimFLesgDW

[Monica Mahale @MahaleM]

Five Steps to Perfecting a Customer-Centric Omni-Channel Personalization Strategy @movableink - https://t.co/MkfzY0pyYz

[Monica Mahale @MahaleM]

The Future Of #AI: 5 Things To Expect In The Next 10 Years via @forbes https://t.co/kAJylDqB9b

[Monica Mahale @MahaleM]

We’ve reached unicorn status! @MovableInk secured a $55 million Series D that brings our valuation to $1.3 billion. We are excited to continue delivering omni-channel personalization that builds lasting relationships between brands and customers. https://t.co/HIJB8p3pRr