The MailerGator

Reach the right audience with targeted 🎯 direct mail! 📫 Interested in growing your business? Book a call ➡

[The MailerGator @MailerGator]

Want a marketing moat around your business?

Imagine access to customers that your competitors are hesitant to reach.

That's direct mail.

And we've simplified the process in our most popular package. We call it the Postcard Plunge.

Click link in bio to learn more

[The MailerGator @MailerGator]

Looking forward to some inspirational year-end threads and convos heading into 2025.

Starting with this one…

[Trenton Hughes @trentjhughes]

I know a good amount of people hoping to create local businesses...

Most want to make $250k+ in profit

What types of businesses should they look at starting?

[The MailerGator @MailerGator]

@pjmcgeary Congrats PJ! What a journey!!! 🎉

[The MailerGator @MailerGator]

@KrissBergTweets Outdoor skills book! How to set a snare, tap a tree, make a fire... Builds excitement in the winter, gets them outdoors when it’s warm!

[The MailerGator @MailerGator]

As a marketer, I have no opinion on what message is right or wrong — test it and find out!

But as a human being, the answer is always love and service unto others.

Follow that, and you’ll know what to do.

[Nolan Gore | SMB Lawn Cowboy @TheNolanGore]

Need Customer Engagement??

I cracked the code.

This morning I sent an email with a PRAYER in it.

The engagement is through the roof.

Lots of customers LOVE it.

A few HATE it.

But everyone is engaged.

Below is the email if you are interested...How would you have responded?
----

Hi,
I am thankful to have a job. You - the customer - make that possible.

Thank you.

If you will allow me…I am one of those people that prays. Daily.

I have included a prayer below because it hangs on my wall and reminds me that it is a blessing to run a business. It is a blessing to be employed and a blessing to be able to offer employment. We have over 75 people now. Most of these folks are the primary providers for their families. That’s a lot of people that eat each week because of work we do at YOUR HOUSE. Thank you.

Even if you are not a prayer…this is beautifully written…

A prayer:
What a gift o Lord to be so blessed that I might extend this bounty to others in the form of honest employment whereby they might also bless and provide for those that depend upon them.

Teach me each day the way of Christ - how better to serve those I lead.

Give me wisdom and mercy in my dealings with those I hire.

May I be patient and gracious and slow to anger recognizing always your image within those I employ.

May I trust first in you as my provision that I might relate to others,not as tools and commodities, but as fellow pilgrims and fellow beggars desperate for divine love.

Teach me to seek the eternal good of my employees even over my own profits,

Let me relate to each of these, your unique creations, in light of the priorities, not of the kingdom of this world, but of the better kingdom of Heaven.

And may I, by the graciousness of the interactions with these employees, establish a tone and culture of kindness and grace that will permeate every room and corridor and hall of this business like a sweet perfume, like the aroma of Christ.

May those who labor here, do so with a sense that they are valued and respected and appreciated, and my my dealings with them be a steady witness and invitation,
beckoning each to respond more fully to the call of your spirit.

Oh Lord, be present in this place.

Be at work in our work.

Be at your labors in this place of our labors.
----
Thanks for keeping us employed.
Let us know if we can do anything else for you.

Cheers,

Nolan Gore

[The MailerGator @MailerGator]

@LeadershipAcad1 You could analyze all that engagement and look for patterns and opportunities… but in the end…

Do what feeds your soul and let it be.

[The MailerGator @MailerGator]

It's the little things.

Here's how simple design details can draw attention and emphasize your key points — even in a passing glance!

[The MailerGator @MailerGator]

Copyediting isn't just about checking for spelling errors.

Once you've got your text (copy) fit into the visual presentation (design), you'll want to go back and have another look...

Your messaging should be clear and persuasive — not just aesthetically pleasing!

[The MailerGator @MailerGator]

Design serves copy.

Ad copy should be written before thinking about design so the designer can take your message and present it effectively.

This may include:

– emphasizing the offer
– highlighting supporting details
– directing the audience's flow of attention
– reinforcing the message with visual elements

[The MailerGator @MailerGator]

First thought everybody has when it comes to postcard marketing... is the DESIGN of the postcard.

When really it should be the last thing on your mind.

Design is the vehicle to deliver your message with eye-catching clarity.

But it won't do any good if you don't have your audience targeting, offer, and messaging dialed in first!

Targeting > Offer > Messaging > Design

[The MailerGator @MailerGator]

Your copy needs to GRAB and HOLD attention.

With attention spans low and distractions high, this may seem like an impossible task.

The solution:
Get a referee to help with editing!

Your REF checks that your copy is:

1. Readable — Subheads, bold text, simple language
2. Efficient — No fluff, no filler, no rambling
3. Focused — Stay on message with one clear idea

[The MailerGator @MailerGator]

Adapting your ad copy to a direct mail campaign:

Medium matters.

A traditional sales letter gives you more room to explain and provide vivid detail.

A postcard needs to be more clipped and concise.

Pro tip: Don't try to sell them with the mail piece alone. Sell them on taking the next step and visiting your online sales page.

[The MailerGator @MailerGator]

To generate a lead, make a sale, or solve a problem for a customer you have to...

GET RESPONSE.

Ensure your copy is focused on getting response with:

✓ Call to action
✓ Clear instructions

[The MailerGator @MailerGator]

The job of copy is to answer...

Who [intended audience]
Why [problem, desire, outcome]
What to do [action, urgency, instructions]

[The MailerGator @MailerGator]

Write your copy.
Then get up and walk away.
Come back in an hour or maybe a day.

Editing with fresh eyes makes all the difference.

[The MailerGator @MailerGator]

Great copy starts with a messaging plan.

What that means (whether you write your own copy, give the task to your team, or hire a professional):

1. Define the STRATEGY

• goal
• audience
• value proposition

2. Gather the CONTENT

• features
• benefits
• evidence

3. Assign the ASK

• offer
• call to action

[The MailerGator @MailerGator]

🎯 Three targets to hit in your copy:

1. the emotions — stirs up their feelings
2. the intellect — makes sense to them
3. the ego — of personal interest

[The MailerGator @MailerGator]

Successful copy is transformative.

Taking a skeptical prospect from hesitant to resolved.

Got a good gut feeling — and reasonable justification — that the solution for their personal situation is right on the other side of taking action!

[The MailerGator @MailerGator]

Creating the copy for your campaign starts with understanding WHO you are writing to.

Because it's all about them and their WHY.

Are they in pain?
Are they worried or fed up?
Are they looking for something new?

[The MailerGator @MailerGator]

What makes COPYWRITING so special?

The aim of copy is to persuade an audience — to change a belief, take an action, or make a purchase.

It's this transformation that's important.

More than creativity, originality or even grammar.

[The MailerGator @MailerGator]

copy /ˈkä-pē/ noun. text that is intended to help with the sale of a product

selling in print...
advertising text...
persuasive writing...

Whatever your definition of copy, it has the power to transform your response rates. Ignore it at your peril.