Bonjour tout le monde
et
agréable Journée internationale de la traduction aux traducteurs, interprètes et aux différents prestataires de services linguistiques...
#JIT
Hello people,
Welcome to a brand-new week.
We would like to thank the moderator, panelists, participants and all those who made our Friday September 08, 2023 panel discussion successful.
#AdTranslationCMR
Panelist says the Anglophone & Francophone divide is coming to an end and going forward copywriters will be more proficient linguistically in French & English, reducing - he seems to suggest - quality issues in advertising in Cameroon.
#AdTranslationCMR
Q & A : audience raises the role pop culture (music) plays in disseminating some languages and some of their corresponding words/concepts i.e. "bobo" that refers to someone from a wealthy background.
#AdTranslationCMR
As a way forward, panelists advocate transcreation - translation rooted in culture/context-to improve on the quality of advertising translations.
#AdTranslationCMR
Q & A: participant raises the issue of time, saying the need to keep competitive edge pushes some organisations to translate swiftly, or enlist machine translation...with rather tragic consequences.
#AdTranslationCMR
Panelist suggests one of the issues plaguing the quality of advertising translations in Cameroon is the absence of English-speakers in advertising... corridors of power. Also, there is also the failure to factor the culture aspect.
#AdTranslationCMR