Give your ads at least 7 days before making a judgement call on how well they will perform.
A 1.2 ROAS ad on Sunday very well could be a 6.1 ROAS ad on Thursday and a 3.3 averaged over 7 days.
Zoom out and look at the last 7 days and base your shorter-term adjustments on that.
No matter how much you love your product, donโt obsess over its features in your ads (too much)
Consumers purchase for the benefits the product will bring them, not necessarily its features
You can leverage features as a tool to *showcase* benefits but thereโs a fine line ๐งต ๐