Brad Hart (bradhart.eth)

I've been a part of 50+ top masterminds, built 3 companies with 2 exits. I write a ton, and invest. To get my books and great free stuff click "view more"👇

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

AI isn't taking your job. Someone using AI is.

Stop thinking of your business as SOPs and people.

Start thinking of it as a factory of agents.

Get one right, scale it a million times.

What task would you hand off first?

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

What are you working on right now that you actually can't wait to get back to every morning?

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Stop asking one AI to do everything.

Think Henry Ford. Nobody on the line builds the whole car. Build with AI the same way: a line of specialized agents, each great at one job, real work out the other end.

What would your first agent do, Gang?

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[Brad Hart (bradhart.eth) @MakeMoreMarbles]

This is the worst AI will ever be. From here it only gets better. Which means today is the hardest it'll ever be to use this stuff. That's the entry ticket for everyone who shows up early.

Embrace the suck. On the other side of the suck is scale, Gang.

B

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Them: AI is expensive!
Me: Not the way I use it.

Less than $500/month.
50-100x more output.

Do not sit on this.

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Spent the day at Mike Koenigs' AI Accelerator. He dropped a concept and I started dispatching to our fleet from my phone.

6 new skills shipped before I left the building. 8 Opus agents.

Build the infrastructure first and every good room becomes a launchpad.

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

I couldn't figure out why I was miserable when everything was going well.

The comfort was killing me. We need the squeeze. That's where everything gets built.

Comfort is the crop killer.

Where are you coasting right now?

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Started a hedge fund in 2012. Returned 106% in 2013.

Biggest lesson had nothing to do with markets.

You judge a decision by the process, not the result. Over enough reps, the better process always wins.

Never bet so big one bad day ends everything. Then keep swinging.

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Kona turned 6 this past weekend.

Took her on a big outdoor adventure. Zero hesitation about anything. All in, and all present.

This dog has a better operating system than most founders I know.

Happy birthday lil miss. 🎂

#DogDad #KonaBean

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

I was in a conversation about Iran the other day.

Not a policy conversation—a "what are the actual options here" conversation. And I went through every lever I could think of. Every tool. Every precedent. And every single path led to the same dead end. Escalation. Suffering. Another generation of resentment baked into the soil.

At first I thought I was missing something. Some framework I hadn't considered. So I went deeper.

What I found is that we're not missing a lever. We're playing the wrong game entirely.

Every conflict that feels truly intractable—the ones where brilliant, well-intentioned people on all sides keep arriving at bad options—they all share the same root.

Scarcity.

When there isn't enough (or people believe there isn't enough), everything becomes zero-sum. Your security requires my vulnerability.

We compete for the same small pile, and we build entire civilizations of justification around why our claim is more legitimate than yours.

And the tools we keep reaching for? Sanctions. Military deterrence.

Diplomatic pressure. Aid packages. These aren't solutions. They're moves in the scarcity game. They shuffle who's losing in the short term. They don't change what the game IS.

You can't solve a scarcity problem with a scarcity-based toolset. That's not a political opinion. It's a logic problem.

So here's what I've been sitting with. The only actual path forward isn't political. It's economic—at a level of abundance that makes the scarcity-driven conflicts obsolete.

AI and robotics are about to drive the cost of production toward zero.

Not lower. Toward zero. And here's the part most people miss: I'm not talking about America providing more. I'm talking about everyone having access to their own means of production. You own your production. Not as charity. As fact.

When the baseline of human existence is covered—food, utilities, shelter, education, some sense of faith or purpose—why do you fight over it? What is the conflict actually for?

Just ego and trauma at that point, which we might actually have the time and space to work on healing.

I've watched this play out working with people from wildly different backgrounds. When basic needs are met, behavior sorts itself out at a rate that's almost hard to believe until you see it.

They get to a place of abundance, and they finally have time to personally and spirtually develop, and usually end up in a good place.

Then society around them changes, the world around them changes, and they see that life can be better, and they then have something to lose, the trust and love of a community.

That's a good place to aim at.

The transition is going to be messy. There will be power structures that resist this violently—because this threatens the specific kind of power that depends on others being scarce.

But here's the question I can't stop asking:

Why wouldn't you want this?

If the technology exists to ensure every human being has enough—if we can put the tools of abundance in everyone's hands... what argument do you make against that?

It's fucking stupid not to.

Abundance economics doesn't ask people to be better humans. It makes better behavior the rational choice. And that's the only kind of change that actually sticks.

And if that IS true, wouldn't the most noble pursuit of our age be accelerating the day where we have almost zero cost basics?

And before you file this into a bucket you already have, put UBI aside for a second, if everything was so cheap as to be free and of the highest quality, that's a minor rounding error.

What if we could truly create everything we needed and we had the incentives and distribution mechanisms to deliver it to every person on earth, and it didn't require anyone else to go without?

I spend a lot of time thinking about what that world can look like, and I have for at least 15 years now.

People immediately come back with 'but human nature'

To which I respond, show me someone who isn't traumatized and isn't in scarcity, who has ample time to work on themselves

How do they tend to behave?

We all have the ability to create hell and heaven for others and ourselves, yes, but I also think we strive to make the best choices available to us at any given time.

If you change the game, you change the spectrum of choice outcomes and move toward positive sum.

And that's a world worth working towards, not fighting for.

Where's your head at on this? Genuinely curious....

I love you, thank you

B

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

February 26 is now International Interstellar Iron Day.

Here’s why Iron is the undisputed king of the universe:

1. Iron kills stars.

Stars fuse hydrogen → helium → carbon → oxygen… releasing energy with every step.

The second a star’s core turns to iron? Fusion stops producing energy and starts consuming it.

The star has hours left before it collapses and explodes. Iron is the murder weapon.

2. That explosion is why gold exists.

Supernovas are the only place with enough energy to forge gold, silver, uranium—everything heavier than iron.

Iron is the ash that triggers the blast that seeds the universe with the good stuff.

3. Iron is the most stable nucleus in existence.

Plot binding energy per nucleon and the curve peaks at iron-56.

Everything lighter wants to fuse toward iron.

Everything heavier wants to fission toward iron.

It’s the bottom of the energy valley. Game over.

4. Iron gave us a magnetic field (and therefore, life).

Earth’s core is 85-90% iron. The liquid outer core convects → geodynamo → magnetic field.

Without that shield, solar wind would’ve stripped our atmosphere billions of years ago. See: Mars.

No magnetism = no air = no you.

5. Your blood is red because of iron.

Hemoglobin needs Fe to carry oxygen. You’re alive because of the same element that killed the stars that made it.

Let THAT sink in.

6. We build rockets and trucks out of it.

Stainless steel = iron alloy.

Cheap, abundant, strong as hell, and gets stronger when you freeze it to -180°C. (Starship, Cybertruck, etc.)

Iron is the reason stars die, planets live, blood is red, steel exists, and you’re not currently being sandblasted by solar radiation.

It gets zero holidays. Zero worship. Zero credit.

So we fixed that.

Fe = Iron. Atomic number = 26. February 26 = 2/26.

The math was always there. We just finally noticed.

International Interstellar Iron Day.

Wear red. Cook on cast iron. Raise a glass to the quietest absolute legend in the cosmos.

Today, I AM Iron Man. Anyone got a line to RDJ?

(Feel free to share — the revolution starts now.)

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

I've been early to a lot of things.

Tesla, Bitcoin, Ethereum, Palantir.

This is the one where being early actually matters.

Because the window to get ahead?

It's months.

Not years.

Months.

And the gap will widen exponentially from here.

I love you, thank you.

B

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

18 years.

That's how long I've been building location-independent businesses.

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

Because AI agents are the biggest shift I've seen in two decades of doing this.

I'm not teaching this stuff from the sidelines.

I'm in it.

Deep.

Learning the limits. Testing the capabilities.

Building toward something I call end-to-end agentic orchestration.

Sounds fancy.

Really it just means—what if your business ran itself while you stayed in your zone of genius?

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

So let me ask you:

When's the last time you questioned the dream you were sold?

When's the last time you asked if the hustle is still serving you—or if you're serving it?

Drop your answer below.

I'm genuinely curious.

I love you, thank you.

B

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

THE LIE WE BELIEVED ABOUT THE AMERICAN DREAM

[Brad Hart (bradhart.eth) @MakeMoreMarbles]

One of my favorite Italian traditions is the Pasegata, where they all walk and talk to their neighbors before dinner.

Couldn’t we learn a thing or two from them?

I'm not saying don't work hard.

I'm saying: work hard (and smart, with leverage) so you can stop.

Build systems so you can breathe.

Design a life that works—instead of working yourself to death for a life that never arrives.

That's the shift.

From human doing to human being.

From grinding to orchestrating.

From prisoner to conductor.

And now, it’s technologically possible to 10x - 100x your output while maintaining quality.