Malcolm Devoy

Worldwide Chief Planning Officer for PHD

[Malcolm Devoy @MalcolmDevoy]

@ProfByron Fleeting attention works, but I think the big question is whether more attention works better than less attention. A comparison with a longer attentive channel would be useful in this chart

[Malcolm Devoy @MalcolmDevoy]

@MsHelenRussell @iconbooks Brilliant idea. We'll have to get the old gang back together...

[Malcolm Devoy @MalcolmDevoy]

@BinetLes Ahem...

[Malcolm Devoy @MalcolmDevoy]

It's great to team up with Adam Morgan @eatbigfish again to explore challenger strategies in this difficult time for brands.

[Contagious @contagious]

"We all know that one can no longer characterise a challenger brand as being simply about ‘little player vs big player’". How challengers have changed over two decades, by the men who wrote the book on the subject @eatbigfish @MalcolmDevoy https://t.co/DzNkqoWsMO

[Malcolm Devoy @MalcolmDevoy]

@bampen It's Vitsoe!

[Malcolm Devoy @MalcolmDevoy]

I was asked about why brilliant new challenger brands still rely on traditional media channels:

[Andy Plesser @Beet_TV]

Beet Video: #D2C Brands’ Love For TV Good For Agencies: @phdworldwide Devoy https://t.co/fB0DHRjPSi @OmnicomMediaGrp @Omnicom @PHD @MalcolmDevoy #CannesLions @RobertAndrews

[Paul Yole @paul_yole]

@YoleEmma and I talk about @eatbigfish @MalcolmDevoy and more from @Cannes_Lions please read and RT https://t.co/Dx76QohH5J

[Adam Morgan @eatbigfish]

Launching a new book in Cannes with ⁦@phdworldwide⁩ today. Just preparing for the speech tomorrow. Come and join us in the Debussy Theatre at 10.30 am, if you’re here.

[Malcolm Devoy @MalcolmDevoy]

I’m an Enlightened Zagger, deliberately swimming against a prevailing cultural or category tide. What’s your challenger type? Take the Overthrow II quiz to find out: https://t.co/HM4q8H4QZn. #LIVEMORECHALLENGER https://t.co/L0k0neEswQ